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The Hungry Hippie Business Plan Presentation
- 1. HELLO THERE. NICE TO MEET YOU. Are you hungry?
- 2. THE HUNGRY HIPPIE FAMILY SARVIKHA PT HUDA MAPNT LI
- 4. BUSINESS PLAN t he company
- 5. BUSINESS PLAN t he company how we will make $$
- 6. BUSINESS PLAN t he company how we will make $$ how we operate
- 7. BUSINESS PLAN t he company how we will make $$ how we operate market ing & IMC plans
- 8. BUSINESS PLAN t he company how we will make $$ how we operate market ing & IMC plans financial p roject ions
- 9. THE PROBLEM
- 10. SINGAPORE
- 11. MORE THAN 6,500 EATING ESTABLISHMENTS
- 12. Only 15% have been to a healthy/organic food establishment before
- 13. ? ? inaccessible healthy food
- 14. ? ? inaccessible healthy food Brownice @ Sin Ming Centre
- 15. ? ? inaccessible healthy food Brownice @ Sin Ming Centre Poison Ivy @ Neo Tiew Road (Kranji)
- 16. ? ? inaccessible healthy food Brownice @ Sin Ming Centre Poison Ivy @ Neo Tiew Road (Kranji) The Living Cafe @ Bukit Timah
- 17. ? ? inaccessible healthy food
- 18. ? ? inaccessible healthy food expanding waistlines SOS
- 19. 6.9% 2004 OBESITY PREVALANCE RATE
- 20. 6.9% 2004 10.8% 2010 OBESITY PREVALANCE RATE
- 21. THE SOLUTION
- 22. ORGANIC CAFE & BISTRO @ Haji Lane
- 23. WHY ORGANIC?
- 24. WHY ORGANIC?
- 25. WHY ORGANIC?
- 27. 2009 2010 2011 20-30% INCREASE EACH YEAR *sales of organic food
- 28. ORGANIC = MORE EXPENSIVE
- 29. ORGANIC = MORE EXPENSIVE yes, it’s true.
- 30. ORGANIC = MORE EXPENSIVE but it’s all about perception
- 31. $5.60 Salad Chicken McGrill
- 33. ENERGY 273kcal ENERGY 300kcal
- 34. TOTAL FAT 16g TOTAL FAT 12g
- 35. SODIUM 740mg SODIUM 690mg
- 36. CHOLESTEROL 108mg CHOLESTEROL 41mg
- 37. UNHEALTHY Salad Chicken McGrill
- 38. TOTAL FAT 2.3g CHOLESTEROL 21.2mg SODIUM 224mg
- 39. Freshness High Quality Ingredients Natural Seasonings Nutritional Balance
- 40. THE BRAND
- 42. CHARACTER Reflect our personalities. Fun loving & Relaxed
- 43. COLOR - BROWN Togetherness Warmth Healing
- 44. VALUE • Quality PERSONALITY • Easy-Going • Friendly ATTRIBUTE • Trustworthy PROMISE • All Natural • High Quality
- 45. VISION Eat Healthy Live Healthy Be Happy
- 46. MISSION Spreading the love for an alternative healthy lifestyle through: Real Natural Food Green Lifestyle Accessibility
- 47. VALUES Happiness Openness Togetherness
- 48. TARGET CUSTOMERS
- 49. TARGET CUSTOMERS health conscious people
- 50. TARGET CUSTOMERS • Age : 25 - 40 • Gender : 60% Female; 40%Male • Young working adults • Income : S$2000 - S$3000
- 51. TARGET CUSTOMERS • Eat healthy
- 52. TARGET CUSTOMERS • Eat healthy • Try to live a green lifestyle
- 53. TARGET CUSTOMERS • Eat healthy • Try to live a green lifestyle • Exercise regularly
- 54. 84% will opt for organic food if made accessible
- 55. How much are you willing to pay? $5-9 $10-15 $16-20 $21-Up 20% 43% 24% 13%
- 56. How much are you willing to pay? $5-9 $10-15 $16-20 $21-Up 20% 43% 24% 13% OUR PRICE RANGE
- 57. 90% organic food businesses in SG are vegan based
- 59. FULLY ORGANIC 100% ORGANIC plant! meat!
- 60. ORGANIC SCALE
- 62. LOCATION ACCESSIBILITY HAJI LANE
- 63. LOCATION ACCESSIBILITY HAJI LANE
- 64. THE MOOD MENU Research has shown that certain foods can help boost or elevate different moods.
- 65. THE MOOD MENU Eating vegetables & fruits helps to lower risks of depression
- 67. APPETIZERS MAINS DESSERTS BEVERAGE SAD STRESSED TIRED Salad / Soup / Brushetta Burger / Pasta / Rice Humming Bird Cake Blueberry Crumb Cake Dark Chocolate Brown Rice Ice Cream Juice / Coffee / Tea
- 68. KEY INGREDIENT + TYPE OF DISH + / / /
- 70. CUSTOMER RELATIONS hello! friendly ser vice
- 71. CUSTOMER RELATIONS hello! friendly ser vice complimentary Snack
- 72. CUSTOMER RELATIONS hello! friendly ser vice complimentary Snack SOCIAL MEDIA
- 73. CUSTOMER RELATIONS hello! friendly ser vice complimentary Snack SOCIAL MEDIA EVENTS
- 74. CUSTOMER RELATIONS hello! friendly ser vice complimentary Snack SOCIAL MEDIA EVENTS in-house nutritionist
- 78. WOW #2 eMenu
- 79. WOW #2 food
- 80. WOW #2 food NUTRITIONAL FACTS
- 81. WOW #2 food NUTRITIONAL FACTS
- 82. OUR IMC PLANS
- 83. PLATFORMS To create awareness Ambient Ads Magazines Website Social Media Publicity Events In-House Events
- 84. PLATFORMS Ambient Ads Magazines Website Social Media Publicity Events In-House Events To update & keep in touch
- 85. PLATFORMS Ambient Ads Magazines Website Social Media Publicity Events In-House Events To retain fanbase
- 86. PRELAUNCH #1
- 87. THE PEEK-A-BOO
- 88. THE PEEK-A-BOO
- 89. PRELAUNCH #2
- 91. PRELAUNCH #3
- 92. FORKS IN THE BUSHES
- 93. THE AFTER LAUNCH
- 94. FOOD BLOGGERS
- 95. MAGAZINES
- 96. EVENTS
- 99. CAPITAL INVESTMENT Startup Expenditure 44% 2% 15% 17% 9% 14% Rental Renovation Renovation eMenu Tablets & Computers Licenses Inventory
- 100. PROJECTED SALES - YR 1 38 PAX
- 101. PROJECTED SALES - YR 1 ESTIMATED PEAK PERIOD LUNCH DINNER
- 102. PROJECTED SALES - YR 1 80% OCCUPANCY LUNCH DINNER
- 103. PROJECTED SALES - YR 1 50% OCCUPANCY REST OF DAY
- 104. PROJECTED SALES - YR 1 79 PAX A DAY
- 105. PROJECTED SALES - YR 1 474 PAX A WEEK
- 106. PROJECTED SALES - YR 1 1896 PAX A MONTH
- 107. PROJECTED SALES - YR 1 3 COURSE SET APPETIZER OR DESSERT 1 BEVERAGE 1 MAIN
- 108. PROJECTED SALES TURNOVER $754,970 $826,200 $937,170 YR 1 YR 2 YR 3
- 109. 7.4% YR 2 ROI YR 1 34% 26.7% YR 3
- 110. LASTLY
- 111. ANY QUESTIONS?
- 112. THANK YOU