Semester 2 Project For HOP3013, UUM,, Happy Sharing

1. “BUILDING FOR PROFITS” HIGHWAY HOTEL

2. HIGHWAY HOTEL
“BUILDING FOR PROFITS”
Presented by:
Norzakiah bt Mohamed Bakhari 100009
Kamilah bt Amrullah 100417
Mohd Haire b Mohd Noor 100537

3. Overview
 who are we?
 what is our vision and core values?
 where can you find us?
 what is our STRENGTHS?
 what is our WEAKNESS?
 what is our OPPORTUNITIES?
 what is our THREATS?
 our target market / our guest
 our design and concept
 our pre-opening key management team HIGHWAY HOTEL

4. who are we?
HIGHWAY HOTEL

5. HIGHWAY HOTEL
Ownership
HIGHWAY HOTEL is privately-held by Malaysian company.
Owned by
HIGHWAY HOTEL

6. HIGHWAY HOTEL
Why Called Highway??
Located Strategically at NORTH-SOUTH JURU INTERCHANGE HIGHWAY
HIGHWAY HOTEL

7. HIGHWAY HOTEL
Logo
Simple, but it shows the though and strong by
being bolded.
It represents our intention to give the best
services to the guest.
HIGHWAY HOTEL

8. what is our
vision & core values?
HIGHWAY HOTEL

9. HIGHWAY HOTEL
Vision
Our Vision
“ To be a Malaysian icon as the
Limited-Services Hotel Offering
Affordable Hotel Accommodation of
International Standard”
HIGHWAY HOTEL

10. HIGHWAY HOTEL
Core Values
Our Core Values
In achieving our vision, we will be guided by the
following core values 4c’s
“Cleanliness, Convenience, Comfort and Courtesy”
HIGHWAY HOTEL

11. where can
you find us?
HIGHWAY HOTEL

12. HIGHWAY HOTEL
Location
HIGHWAY HOTEL

13. what are our STRENGTHS?
HIGHWAY HOTEL

14. Local Demand
Tourist Arrivals and Receipts to Malaysia
Year Arrivals Receipts
2002 13.29 million 25,781.1 million
2003 10.58 million 21,291.1 million
2004 15.70 million 29,651.4 million
2005 16.43 million 31,954.1 million
2006 17.55 million 36,271.7 million
Source: Immigration Department of Malaysia (KL)
http://www.tourism.gov.my/tourismbiz/media_centre/statistic.asp
HIGHWAY HOTEL

15. Local Demand
HOTELS & ROOMS SUPPLY YEAR 2007
Supply of Hotels Supply of Rooms
State (%)
2007 2006 (%) Change 2007 2006
Change
Kuala Lumpur - 229 - - 30,401 -
Selangor - 96 - - 12,599 -
Pulau Pinang - 132 - - 12,933 -
Johor - 264 - - 13,353 -
Source: Immigration Department of Malaysia (KL)
http://www.tourism.gov.my/tourismbiz/media_centre/statistic.asp
HIGHWAY HOTEL

16. Local Demand
AVERAGE OCCUPANCY RATES (AOR) OF HOTELS BY LOCALITY
2006 / 2005
LOCALITY 2006 2005 VARIANCE
PERLIS 61.7 59.5 2.2
KEDAH 58.6 60.2 -1.6
PENANG 64.9 64.2 0.7
PERAK 54.9 50.3 4.6
SELANGOR 63.5 67.1 -3.6
NEGERI SEMBILAN 50.2 45.1 5.1
MALACCA 61.0 59.7 1.3
JOHOR 60.3 59.9 0.4
PAHANG 74.2 70.3 3.9
TERENGGANU 63.4 54.9 8.5
KELANTAN 55.3 50.9 4.4
SABAH 72.7 69.9 2.8
SARAWAK 65.4 60.2 5.2
KUALA LUMPUR F.T 70.5 74.8 -4.3
PUTRAJAYA F.T 51.7 48.3 3.4
MALAYSIA 65.5 63.6 1.9
Source: Immigration Department of Malaysia (KL)
http://www.tourism.gov.my/tourismbiz/media_centre/statistic.asp HIGHWAY HOTEL

17. Local Demand
STATISTIC
Auto-City Auto-City Auto-City Fair Auto-City Auto-City
Countdown Carnival 2005 2004 Fair 2003 Carnival 2004
Fiesta 2006 Visitors : > Visitors : Visitors : Visitors : >
Visitors: > 52,000 >48,000 >50,000 55,000
40,000 Sales : RM18 Sales : RM20 Sales : RM15 Sales : RM17
million million million Million
Source: Auto City Sdn Bhd
HIGHWAY HOTEL

18. Local Demand
AUTO CITY’s CALENDAR OF EVENT’s 2007
Events Title Date
F1 Roadshow 9 to 11 March 07
Bridal Fair 2007 3 to 6 May 07
Auto-City Carnival 2007 7 to 10 Jun 07
Super GT International Series 2007
Astro Super 50’s Concert at Auto-City 30 Jun 07
Nicolas Teo ( ) Promo Tour 2007 at Auto-City 12 July 07
Let’s Travel Cars Treasure Hunt 2007 24 Aug 07
50 Merdeka Celebration 2007 30 Aug - 2 Sept 07
Penang International Lantern Festival 2007 15 Sept - 21 Oct 07
Mean Machines - M2 27 & 28 Oct 07
(Modified Cars Shows)
Auto-City Countdown Fiesta 2008 29, 30 & 31 Dec 07
eventsAuto City Sdn Bhdnecessary.
Source: which ever
HIGHWAY HOTEL
Note: We reserved the right to change, revise or improve the proposed programmed and

19. A Strategic Location
 Centre of Perai – Easy access from the North-South Highway Juru
Interchange.
 40 minutes drive to Bayan Lepas International Airport via Penang bridge.
 Security & Safety Constant monitoring by security guards around Auto City
 Garden landscape, surround by greenery, breezy and spacious
 Daily traffics of 110,000 vehicles per day at the North-South Highway Juru
Interchange.
HIGHWAY HOTEL

20. Tourism Component
Transportation
By Land By Sea
By Air
By Land
HIGHWAY HOTEL

21. Tourism Component
Food and Beverage
HIGHWAY HOTEL

22. Tourism Component
Attractions
HIGHWAY HOTEL

23. Tourism Component
Others
HIGHWAY HOTEL

24. what are our WEAKNESSES?
HIGHWAY HOTEL

25. Cost
Expert Staff
Guest
HIGHWAY HOTEL

26. what is our OPPORTUNITIES?
HIGHWAY HOTEL

27. a comfortable stay
at a comfortable price
 Cosy mid market hotel offering excellent value for money
 Charm of small hotels that reflect the comforts of home
 Great facilities for business traveller
 Warm and casual service, spotlessly clean, easy to use and safe
 Aim to provide, quite simply, the “Best Sleep in Town”
HIGHWAY HOTEL

28. Golden Celebration
Visit Malaysia 2007
HIGHWAY HOTEL

29. what is our THREATS?
HIGHWAY HOTEL

30. competitor
HIGHWAY HOTEL

31. competitor
HIGHWAY HOTEL

32. competitor
HIGHWAY HOTEL

33. competitor
HIGHWAY HOTEL

34. global events
09/11/01
HIGHWAY HOTEL

35. global events
SARS
IRAQ WAR
HIGHWAY HOTEL

36. our guests
HIGHWAY HOTEL

37. what is our guest mix target?
Leisure Tour Operator
Groups 10%
10%
Walk-in
5%
Business
Groups
17%
Business
Individuals
33%
Leisure
Individuals
25%
HIGHWAY HOTEL

38. Our target market
Domestic
55%
International
45%
HIGHWAY HOTEL

39. what’s our design & concept?

40. hotel plan design
Main building
- 03 storey building - 53 Superior Rooms
- 42,461 square feet building. - 22 Deluxe Rooms
- 531 square feet each room - 06 Mini-Suites Rooms
- 81 total keys HIGHWAY HOTEL

41. hotel plan design
Main building
HIGHWAY HOTEL

42. hotel plan design
1st Floor
(K) Superior : 19
(Q) Deluxe : 02
HIGHWAY HOTEL

43. hotel plan design
2nd Floor
(K) Superior : 17
(Q) Deluxe : 10
(S) Mini Suite : 02 HIGHWAY HOTEL

44. hotel plan design
3rd Floor
(K) Superior : 17
(Q) Deluxe : 10
(S) Mini Suite : 04
HIGHWAY HOTEL

45. type of rooms
Superior
Superior room
HIGHWAY HOTEL

46. type of rooms
Deluxe
Deluxe room
HIGHWAY HOTEL

47. type of rooms
Mini-Suite
Mini-Suite room
HIGHWAY HOTEL

48. Lobby hotel
HIGHWAY HOTEL

49. Bar & Lounge Highway’s Place
HIGHWAY HOTEL

50. Fitness Centre Highway’s Place
HIGHWAY HOTEL

51. Meeting Room Highway’s Place
HIGHWAY HOTEL

52. Wallpapers
HIGHWAY HOTEL

53. Magazines
HIGHWAY HOTEL

54. Room Amenities
HIGHWAY HOTEL

55. our key pre-opening
management team
HIGHWAY HOTEL

56. key pre-opening management team
Involves the preparation of a schedule for the issues that
need to be resolved before the hotel open. E.g. Completion
of opening procedures, the establishment of an operational
structure, hiring & training personnel and planning for an
open campaign reception .
Key management team is the person that will help to
make informed decisions grounded on expertise &
experience.
HIGHWAY HOTEL

57. Marketing Team
Deliver a pre-opening marketing plan, include
marketing positioning and advertising campaign proposal
for the pre-opening stage of the project.
HIGHWAY HOTEL

58. Financial Team
Establish a pre-opening checklist such as opening of
bank operating accounts, merchant accounts numbers,
insurance and policies & service contract.
HIGHWAY HOTEL

59. Food and Beverages Team
Develop all food & beverages concepts including- menu
design, recipes & bar concepts, employee training &
procedures prior to opening.
HIGHWAY HOTEL

60. Human Resources Team
Responsible to planning personnel uniformity, wages,
search & selection staff, hiring & training plan.
HIGHWAY HOTEL

61. HOTEL LAUNCHING
AUGUST 2008
HIGHWAY HOTEL

62. “BUILDING FOR PROFITS”
“The essence of a successful business is
really quite simple.
It is your ability to offer a product or service
that people will pay for at a price sufficiently
above your costs, ideally three or four or five
times your cost, thereby giving you a profit
that enables you to buy and to offer more
products and services.”
Brian Tracy
HIGHWAY HOTEL

63. ANY QUESTION??
HIGHWAY HOTEL