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Digital Asset Management: A Platform Approach

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Digital Asset Management: A Platform Approach

  1. 1. Content Management PlatformFor Business Applications/Digital Asset ManagementNuxeo PlatformBrendan CoveneyDigital Asset Management:A Platform Approach
  2. 2. What is Digital AssetManagement?2
  3. 3. Digital Assets3• Digital = audio, video,image content• Asset = enhanced withmetadata• Author, format, expiration,IP restrictions, size• Enables searchability andtracking
  4. 4. ... Management4• Do you need Flickr?iPhoto? YouTube?• Or a businessapplication?• Secure access• Workflows to modelbusiness processes• Integrations with yourERP, CRM, or otherapplications
  5. 5. Digital Assets as Content5• Content is not limited to documents• Media and digital content is nolonger limited to the MarketingDepartment• Many business applicationsrequire image, video, and audiocontent
  6. 6. Digital Assets as Content6• Content is a Business Asset• Modeled on what your business does• A gadget for sale, an insurance claim, a video game, amuseum artifact• ... whatever content is in your organization
  7. 7. DAM = Content Management7• A “digital asset” models the businessconcept it represents• More than a simple audio, video, orimage file• Complex object• Relationships to other objects• Custom metadata• Custom workflows
  8. 8. Why a platform approach?8
  9. 9. Power Shift9
  10. 10. Ubiquitous Access• By 2016, 1.6 billion smartdevices will be sold• 2/3 of the workforce willuse smart devices for theirwork• Delivery, ingestion,management and control10
  11. 11. Cloud• Private / Public / Hybrid• Multi-tenancy• App Level• Container Level• Automation11
  12. 12. Future Proofing12Source: Unknown
  13. 13. What is a platformapproach?13
  14. 14. Platform Approach14Your Digital Asset Management strategy needs tobe an integral component of your broader contentmanagement strategy
  15. 15. Platform15• Flexible• Secure• Open• Standards• Scalable
  16. 16. Unified Repository16• A single repository for• media content• documents• custom content models• For an inclusive, connected way ofmanaging assets across the enterprise
  17. 17. Technology17A technology platform has a two-pronged mission:Provide immediate, easily attainable benefitsReward (and don’t punish) developers who wantto delve deeper
  18. 18. PlatformA comprehensive ecosystemthat improves the productivity of applicationdevelopers and application deliverersenabling them to provide successfulcontent driven applications18
  19. 19. Application Development19“Application Development - Designing,coding, testing, implementing, and maintaininga custom software solution over time.”Eric Knipp, Gartner
  20. 20. Application Development• Designing• Coding• Testing• Implementing• Maintaining20
  21. 21. Application Delivery“Application Delivery – Selecting, implementing, andmaintaining a software solution over time.This mayor may not include application development andthat development may be part of a completecustom system or it may simply be coding a fewconnectors as part of an integration effort.”Eric Knipp, Gartner21
  22. 22. Platform• Server Software• ComponentArchitecture• APIs• Configuration Tools• Development Tools22• Test• Delivery Platform• Developer Care• Support• Consulting• Community
  23. 23. Benefits23• Build applications that are• Sustainable, with a broad approachvision of content management• Cost-effective, by designing for thelong term• Open, and flexible enough to easilyadapt to future requirements
  24. 24. Real World Examples24
  25. 25. • Manage collections, exhibits, loans,photos, videos• Repository = 20 TB• Unified repository for documentmanagement and digital assetmanagement• Building repeatable processes25
  26. 26. • Digital asset = game build• Contains audio, images,and metadata• Control & track access topre-releases• Fingerprinting on builds• Mission critical accesscontrol, distributed on 23sites globally26
  27. 27. • Store, manage anddistribute all Netflixonline images• Content Collaborationprocesses for producingmedia assets• Approval tracking withthe movie studios• Creative and EditingWorkflow• Fully Integrated withNetflix Platform27
  28. 28. Thank You!28Brendan Coveney- GM, Americas and APACPhone: (+1) 408-506-8630e-mail: bcoveney@nuxeo.comFollow me: @bcoveney