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Google use 5-day design sprints to map, sketch, vote on ideas, prototype and test designs with users. The design sprint is their battle-tested way to quickly answer critical business questions.

Marc O’Connor and James Oliver talked about their experiences of using a design sprint. These slides broadly cover each day of the sprint, include a couple quick activities and show how they got team members and stakeholders to agree it was a good idea.

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  1. 1. Design Sprints Marc O’Connor & James Oliver 24 May 2018
  2. 2. Marc O’Connor Marc is a Service Designer who designs coherent, consistent integrated services based on user needs. Marc defines the design strategy for end-to-end services. Before becoming a Service Designer, Marc was a user researcher. He identified user needs and used insights to make services better. A perfect foundation for service design. Marc focuses on building successful relationships with stakeholders. He then works with them to define problems and a vision that achieves policy intent and meets user needs. 2
  3. 3. James Oliver James is a freelance User Experience Consultant working with the Department for Work & Pensions. He relocated to the North East in 2014 after 10 years working in London as a graphic designer, web designer and user-centred design and research specialist. James has worked in many different industries. This includes products and services for Penguin, EMI, lastminute.com, Ancestry, Tesco, Marks & Spencer, MOO, BBC, HM Revenue and Customs and Dept of Health. 3
  4. 4. WHAT IS A DESIGN SPRINT? 4
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  6. 6. Is a idea worth pursuing? Let’s test it quickly in 5 days 6
  7. 7. Google Ventures: The Design Sprint 7 Image source: https://medium.com/@rnadworny/google-ventures-sprint-the-missing-sections-24dd8cda36c
  8. 8. Google Venture Design Sprint 8
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  10. 10. PLANNING 10
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  12. 12. You need the right team... 12
  13. 13. Clear calendar 13
  14. 14. Gathering existing insights ● User insight? ● Personas? ● Business data? ● Maps of any older processes? 14
  15. 15. Day-by-day planning ● Assigning roles amongst the team ● Sharing facilitation role across the 5 days ● Recording - iphone/tripod/time lapse ● Stationary ● Event checklist ● Have a stopwatch for keeping time 15
  16. 16. Rules 16
  17. 17. Rules ● No grades ● No phones ● No bad ideas ● Be collaborative ● *Remember* Decision-maker has final say 17
  18. 18. Mapping 18
  19. 19. THE 5-DAY EVENT 19
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  21. 21. Day 1 - Map ● Agree on a long-term goal (if known) ● Present any research findings ● Have your map framework ready… then create ● Map expert’s pain points ● ‘How might we’ statements… (write, organise, vote) ● Pick a BIG GOAL for this sprint 21
  22. 22. Big goal: How can I confidently and quickly book a package holiday? 22
  23. 23. Activity ‘think about examples of products or services to review for inspiring solutions’ 23
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  28. 28. Day 2 - Sketch 28
  29. 29. Activity Crazy 8s ‘Each person takes their strongest ideas and rapidly sketches eight variations in eight minutes’ ‘Ask yourself, what would be another good way to do this?’ 29
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  31. 31. Day 3 - Decide ● Art gallery ● Sort sketches* (we had to as we had an exceptionally large quantity) ● Vote - Google Ventures recommend 20-30 blue/green dots each on specific features you like, rather than entire drawings ● Heatmap - 2-3 red dots on your favourite overall ideas ● Note any concerns e.g. feasibility (good to have developers in room) ● Storyboard - use only best bits 31
  32. 32. Day 4 - Prototype ● Flow diagram ● Sketch out your prototype ● We chose mobile-first & it helped to keep the concept/content concise too ● We used Marvel to create a quick interactive prototype from sketches 32
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  34. 34. Day 5 - Test ● User testing ● What is the measurement for success to see if we met our big goal? ● We travelled to London and met 5 users ● *Recruit right user types in advance if possible, saves time at the end (2 week lead-time is normal in GOV for example) ● We wanted to have observers so needed a lab 34
  35. 35. END OF THE DESIGN SPRINT 35
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  38. 38. DID WE ANSWER OUR BIG GOAL? 38
  39. 39. WHAT NEXT? 39
  40. 40. Post-event ● Overall excitement & enthusiasm generated for the project ● Brought everyone together quickly in terms of a shared goal ● Positive feedback from our business expert participants involved ● Our experiences were shared across wider government ● The recorded artifacts proved so powerful post-event ● We ran a retrospective - to learn & improve for next time 40
  41. 41. WHEN? 41
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  43. 43. When is the best time? ● Discovery – *Design Sprint – Alpha – Beta – Live ● We advise before development starts, but after some basic insights have already been gathered ● Avoid having existing live service bias ● Don’t start at very beginning without any background knowledge ● When you can ensure the attendance will include the right people 43
  44. 44. WHY? 44
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  46. 46. Why do a design sprint? ● Experiment ● Rapid progress ● Prove a good/bad idea before it’s too late ● All about focus - more focus will provide better output 46
  47. 47. “It’s a ‘greatest hits’ of business strategy, innovation, behavioural science and design” 47
  48. 48. “It’s not just about speed. It’s about momentum, focus, and confidence” 48
  49. 49. 49 Thank you!
  50. 50. ANY QUESTIONS? 50
  51. 51. Further reading Google Ventures: Design Sprint http://www.gv.com/sprint/ Some examples of different types of maps: https://www.nngroup.com/articles/ux-mapping-cheat-sheet/ Recommended rapid prototyping tool https://marvelapp.com/ All GIFs kindly sourced from: https://giphy.com/ 51
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