how do brands get customer attention in an increasingly digital world? The aim of this presentation is to create conversation about how the physical world (stores & showrooms) can better integrate digital.

1. What does it
take to get
their attention!
© New Republique 2012

2. how do brands get customer attention
in an increasingly digital world?

3. Lets start by re-considering the evolution of the
word ‘digital’

4. Between 2002 - 2007
3 of the worlds most disruptive technologies launched to market
Web 2.0
2002 2004 2007

5. These technologies were so disruptive
Web 2.0
2002 2004 2007

6. The digitally aware consumer of yesterday
became the hyper connected consumer of today

7. In a 24 hour day,
they multitask for an equivalent of 44 hours & receive over 6000 product messages.
* Steelgroup.com, Gen Y

8. Fundamentally,
your customer has changed

9. The traditional
experiences of the past
don’t work the way
they used to.

10. In the words of the great; you’ve got to
think different

11. The tools of the past,
won’t engage the
customer of the new world

12. There are better ways to
compete for attention
than just relationships
David // Armano, clarmano.typepad.com

13. or spending more
on showrooms to make a
better impression

14. you need to reconsider the use of digital
in a new brand context

15. Digital is not just a device or place.
It’s an experience in any place at any time.

16. Tell the product story
http://www.youtube.com/watch?feature=player_embedded&v=Yybe3hB3Ix4

17. Bring the showroom to them
http://www.youtube.com/watch?v=fGaVFRzTTP4

18. Help the process
http://www.youtube.com/watch?v=8Szy4UU5dMg&feature=related

19. Connect and collate
11,500 ideas | 660,000 ideas promoted | 84,000 comments | 325 ideas implemented

20. How much can a
digitally enabled brand
experience impact
your bottom line?

21. NO (2.91%)
NO (34.70%)
YES (97.09%)
YES (65.30%)
Has an experience you’ve had online ever changed your opinion Has that experience influenced whether or not you purchased a
about a brand or the products and services it offers? product or service from the brand?
Razorfish, 2011

22. Have you ever made your first purchase
Yes
from a brand because of a digital experience 64.1%
(e.g a website, mobile, email)
NO
35.9%
Razorfish, 2011

23. La Fín
Level 2, 2 Church Street, Surry Hills, Australia, NSW, 2011
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