Ariana Finlayson is a Senior Community Manager for Covergirl who studied communications in college. She has experience as a beauty editor and working with beauty brands online, focusing on areas like SEO, analytics, bloggers, and social media. In her current role, she manages Covergirl's social media presence and handles consumer relations, public relations, and measuring return on investment through sales and sponsorships. She recommends starting points for those interested in her career path like blogging, attending industry events, learning social media, and following industry publications and trends.

1. ARIANA FINLAYSON
Senior Community Manager for
COVERGIRL
Marina Maher Communications

2. BACKGROUND
From: College:
Studied:

3. HOW I GOT MY START

4. BEAUTY EDITORIAL EXPERIENCE

5. BEAUTY ON THE WEB
Market Work
Events
Packaging
SEO
Analytics
Bloggers
“Real Time”

6. CHANGING PATHS

8. SOCIAL MEDIA
(AS IT RELATES TO A BEAUTY BRAND)
Consumer Relations
Public Relations
ROI = Sales
Amplification
Sponsorships

9. STARTING POINTS
Blog
Industry Events
Social Media
WWD
E-commerce
Trends

10. THANK YOU!