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OLIVER B. WOO
DIGITAL MARKETER
DIGITAL
MARKETER
    WITH
 GLOBAL
    MIND
            READY
            FOR
            CONTENT
            COORDINATING
REALLY?




          YES!
I’VE GOT
digital marketing          projects
     PASSION FOR
       MARKETING
                    internship                exchange program
                                        GLOBAL INSIGHT
                                          travel     social networks

                        photography
       mediaINSPIRATIONS
               case study        blog
PASSION FOR
MARKETING
WITH A MASTER OF
DIGITAL MARKETING,

I HAVE ENHANCED MY
ANALYZING CAPABILITIES
AND DEEPENED MY
KNOWLEDGE BASE,

ON A HOST OF DIGITAL
MARKETING ISSUES,

NATIONALLY AND
GLOBALLY.




                         HULT IBS
CUSTOMER CONVERSION     DIGITAL MARKETING
ONLINE
                        COURSES
DIGITAL MARKETING
OPTIMIZATION

ATTRACTING PROFITABLE
CUSTOMERS

ADVANCED
USER EXPERIENCE




I HAVE BEEN EXPOSED TO THE THEORY AND PRACTICAL APPLICATION
OF ONLINE BUSINESS MODELS IN FORMULATING AND ANALYZING
DATA-INTENSIVE MARKETING ANALYTICS.
KETIN G PRO JECTS
DIGITA L MAR

  1_IBM ON CAMPUS GLOBAL LAUNCHING PROJECT

  2_JOHNSON CONTROLS (JCI) DIGITAL MARKETING PROJECT

  3_READY PULSE ONLINE ADVOCACY ACTION PROJECT




  AT HULT, I ACQUIRED PRACTICAL BUSINESS SKILLS
  THROUGH THESE MARKETING PROJECTS.

  ALSO, I WAS ABLE TO IMPRESS CEOs AND PROFESSORS WITH
  EXCEPTIONAL E-BROCHURES AND KEYNOTE SLIDES.
MONITORED ONLINE
               CONVERSATIONS OF CLIENTS

               ➩ DEVELOPED SOCIAL
               MONITORING SKILLS
               ATTENDED CLIENT
               MEETINGS & DISCUSSED
               LAUNCH STRATEGIES

               ➩ FINE TUNED SOCIAL
               MEDIA SKILLS
SOCIAL MEDIA
INTERNSHIP
MARKETING EVENTS


PARTICIPATED IN MANY
MARKETING-RELATED
CONFERENCES & FORUMS
SUCH AS
SOCIAL MEDIA WEEK
AND
AD:TECH
AND EXCHANGED GREAT
IDEAS WITH
MARKETING EXPERTS.
GLOBAL
INSIGHT
KOREA UNIVERSITY
                            Seoul




                GRUPO SANTANDER
                Madrid
HULT IBS
San Francisco


                                  GRIFFITH UNIVERSITY
                                  Brisbane

                                             countries I’ve been to
KOREA UNIVERSITY
                                                    INTERNATIONAL SUMMER
                                                                  CAMPUS

                                                    INTERNATIONAL STUDENT
                                                          BUDDY PROGRAM




THROUGH ENGLISH LECTURES PROVIDED DURING
INTERNATIONAL SUMMER CAMPUS, I WAS ABLE TO
COLLABORATE WITH STUDENTS FROM DIFFERENT
COUNTRIES AND SHARE DIFFERENT POINTS OF VIEW.

THE BUDDY PROGRAM HELPED ME UNDERSTAND
DIFFERENT CULTURES AND PERSPECTIVES WHILE I COULD
EXPLAIN ABOUT THE KOREAN CULTURE TO
INTERNATIONAL STUDENTS.
THROUGH WELL ORGANIZED COURSES ON
           SPAIN & LATIN AMERICA SUCH AS,

           - AREA STUDIES ON SPAIN & LATIN AMERICA
           - CULTURAL STUDIES OF SPAIN

           I HAVE GAINED A DEEP INSIGHT ON BOTH
           REGIONS AND THEIR CULTURES,


SPANISH &
           WHICH IS ESSENTIAL FOR UNDERSTANDING
           THE MAJOR CUSTOMERS




LATIN AMERICAN LITERATURE
GRIFFITH VSP PROGRAM




    LIVING AND STUDYING ABROAD EXPANDED MY HORIZONS
   ALLOWING ME TO DEVELOP CONTACTS AROUND THE WORLD.
INTERNA
      TIONAL
      WITH EXPERIENCE
                    STUDENTS
 FR
                                                                OM
       43
 NATIONALITIES .
MAIN ACTIVITIES

HULT YEARBOOK 2012
 CREATED  DESIGNED THE YEARBOOK VOLUNTARILY
 TOOK PORTRAIT PICTURES OF STUDENTS
 PARTICIPATED IN SCHOOL EVENTS AS OFFICIAL PHOTOGRAPHER



BRIDG E CHARITY CLUB                             ATIONS
                          ONATE TO LOCAL ORGANIZ
  HOLD CHARITY EVENTS  D
                            UP
  PRO MOTE VIA FACEBOOK GRO                           ON
                         MBER / BON VOYAGE / GRADUATI
  CHRISTMAS PARTY / MOVE
ACTIVITIES FOR
INSPIRATION
IT’S
       AN
 ENGLISH
                                                              BLOG
                                               I
 CREATED!
                                                                                           :o)
ION
                           R MAT
                    CT I NFO                     CITY
                                             THE
            C OLLE                 NDS
                                         OF
      RCH                        TRE
RESEA                 S PO  TS 
                NEW
            THE
    AB OU T                    AND
                       R  ISTS                    LOG
                   TOU                         B
           PATS                          EDIA
      REX                        OCI AL M
   FO                      ON S
                     UTE
             DIS TRIB
VISITORS FROM RUSSIA
    TO BRAZIL EVERYDAY




350-400
T REN DM ATT ERS
                                                     COME AN EXPERT.
IT IS IMPO RTANT TO READ TRENDS PRIOR TO OTHERS TO BE
                                                     THODS
I ALWAY  S TRY TO LEARN NEW MARKETING CASES AND ME
AS WELL AS MARKET  CONSUMER TRENDS
                                            NG CASES.
SO THAT I CAN APPLY THEM TO DIGITAL MARKETI
IT’S
   MY
  PHOTO
        GRAPH
              Y
           PORTFOLIO!
                    :o)

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Oliver B. Woo - Summary

  • 2. DIGITAL MARKETER WITH GLOBAL MIND READY FOR CONTENT COORDINATING
  • 3. REALLY? YES!
  • 5. digital marketing projects PASSION FOR MARKETING internship exchange program GLOBAL INSIGHT travel social networks photography mediaINSPIRATIONS case study blog
  • 7. WITH A MASTER OF DIGITAL MARKETING, I HAVE ENHANCED MY ANALYZING CAPABILITIES AND DEEPENED MY KNOWLEDGE BASE, ON A HOST OF DIGITAL MARKETING ISSUES, NATIONALLY AND GLOBALLY. HULT IBS
  • 8. CUSTOMER CONVERSION DIGITAL MARKETING ONLINE COURSES DIGITAL MARKETING OPTIMIZATION ATTRACTING PROFITABLE CUSTOMERS ADVANCED USER EXPERIENCE I HAVE BEEN EXPOSED TO THE THEORY AND PRACTICAL APPLICATION OF ONLINE BUSINESS MODELS IN FORMULATING AND ANALYZING DATA-INTENSIVE MARKETING ANALYTICS.
  • 9. KETIN G PRO JECTS DIGITA L MAR 1_IBM ON CAMPUS GLOBAL LAUNCHING PROJECT 2_JOHNSON CONTROLS (JCI) DIGITAL MARKETING PROJECT 3_READY PULSE ONLINE ADVOCACY ACTION PROJECT AT HULT, I ACQUIRED PRACTICAL BUSINESS SKILLS THROUGH THESE MARKETING PROJECTS. ALSO, I WAS ABLE TO IMPRESS CEOs AND PROFESSORS WITH EXCEPTIONAL E-BROCHURES AND KEYNOTE SLIDES.
  • 10. MONITORED ONLINE CONVERSATIONS OF CLIENTS ➩ DEVELOPED SOCIAL MONITORING SKILLS ATTENDED CLIENT MEETINGS & DISCUSSED LAUNCH STRATEGIES ➩ FINE TUNED SOCIAL MEDIA SKILLS SOCIAL MEDIA INTERNSHIP
  • 11. MARKETING EVENTS PARTICIPATED IN MANY MARKETING-RELATED CONFERENCES & FORUMS SUCH AS SOCIAL MEDIA WEEK AND AD:TECH AND EXCHANGED GREAT IDEAS WITH MARKETING EXPERTS.
  • 13. KOREA UNIVERSITY Seoul GRUPO SANTANDER Madrid HULT IBS San Francisco GRIFFITH UNIVERSITY Brisbane countries I’ve been to
  • 14. KOREA UNIVERSITY INTERNATIONAL SUMMER CAMPUS INTERNATIONAL STUDENT BUDDY PROGRAM THROUGH ENGLISH LECTURES PROVIDED DURING INTERNATIONAL SUMMER CAMPUS, I WAS ABLE TO COLLABORATE WITH STUDENTS FROM DIFFERENT COUNTRIES AND SHARE DIFFERENT POINTS OF VIEW. THE BUDDY PROGRAM HELPED ME UNDERSTAND DIFFERENT CULTURES AND PERSPECTIVES WHILE I COULD EXPLAIN ABOUT THE KOREAN CULTURE TO INTERNATIONAL STUDENTS.
  • 15. THROUGH WELL ORGANIZED COURSES ON SPAIN & LATIN AMERICA SUCH AS, - AREA STUDIES ON SPAIN & LATIN AMERICA - CULTURAL STUDIES OF SPAIN I HAVE GAINED A DEEP INSIGHT ON BOTH REGIONS AND THEIR CULTURES, SPANISH & WHICH IS ESSENTIAL FOR UNDERSTANDING THE MAJOR CUSTOMERS LATIN AMERICAN LITERATURE
  • 16. GRIFFITH VSP PROGRAM LIVING AND STUDYING ABROAD EXPANDED MY HORIZONS ALLOWING ME TO DEVELOP CONTACTS AROUND THE WORLD.
  • 17. INTERNA TIONAL WITH EXPERIENCE STUDENTS
  • 18.  FR OM 43
  • 20. MAIN ACTIVITIES HULT YEARBOOK 2012 CREATED DESIGNED THE YEARBOOK VOLUNTARILY TOOK PORTRAIT PICTURES OF STUDENTS PARTICIPATED IN SCHOOL EVENTS AS OFFICIAL PHOTOGRAPHER BRIDG E CHARITY CLUB ATIONS ONATE TO LOCAL ORGANIZ HOLD CHARITY EVENTS D UP PRO MOTE VIA FACEBOOK GRO ON MBER / BON VOYAGE / GRADUATI CHRISTMAS PARTY / MOVE
  • 22. IT’S AN
  • 23.  ENGLISH BLOG I
  • 24.  CREATED! :o)
  • 25. ION R MAT CT I NFO CITY THE C OLLE NDS OF RCH TRE RESEA S PO TS NEW THE AB OU T AND R ISTS LOG TOU B PATS EDIA REX OCI AL M FO ON S UTE DIS TRIB
  • 26. VISITORS FROM RUSSIA TO BRAZIL EVERYDAY 350-400
  • 27. T REN DM ATT ERS COME AN EXPERT. IT IS IMPO RTANT TO READ TRENDS PRIOR TO OTHERS TO BE THODS I ALWAY S TRY TO LEARN NEW MARKETING CASES AND ME AS WELL AS MARKET CONSUMER TRENDS NG CASES. SO THAT I CAN APPLY THEM TO DIGITAL MARKETI
  • 28. IT’S MY PHOTO GRAPH Y PORTFOLIO! :o)
  • 30. LAST SUNSET OF 2011 AT LA HERRADURA take n
  • 31.  by
  • 32.  me!
  • 33. PASSION FOR GLOBAL MARKETING INSIGHT INSPIRATIONS Oliver b. wOO digital marketer
  • 34. THAT’S ME FOR ! YOUR COMPANY :o) DIGITAL MARKETING EXPERT