Shane Mercer, founder of the Aviarc group of companies and an advisor to the New Zealand Government and others, talks about cloud computing strategy.

1. Disrupting the future of
Software
the Aviarc story so far
Shane Mercer (shane@aviarc.com)

2. What I’d like to share:
1. Our story – from Infrastructure to
Software and beyond
2. Our changing organisation
3. The changing face of the Software
landscape
4. Lessons learnt and valuable insights
Talk to me about more details

3. 1. Our Story

4. About Us
• Established in 1993, providing Infrastructure Consulting services.
• In 2003, looking for growth, entered Software Development market. Had
very different outcomes compared with what we were used to.
• In 2004, conceived Aviarc – used a conceptual model to drive the innovative
thinking required.
• From 2005, we had customers – so we could learn more about their needs
and how to shape our offering.
• In 2009, started looking for global strategic partners – we mapped out all the
global players and ranked them. We did this early to learn.

5. About Us
• In 2012, we finished the “engine” and started the go to market phase.
• In 2013 restructured for growth, now running as one company with a single
mission and approach.
• Now: 70 staff located several countries, Head Office in Wellington New
Zealand.
• Substantial intellectual property protected by a raft of interlocking (process
type) patents.
• First fully integrated software design and development platform in the
Cloud.

6. 2. Our changing
Organisation

8. Born
again

9. go!
Our
DNA

10. Changes as
organisations grow
~20 > ~55 > High-Growth

11. A balanced team is essential

12. Learn to be good at
change (ADKAR)

13. 3. The changing
face of S/W

14. Disruption
is not for
the faint
hearted
especially a Disruptive Platform

15. Using disruptive thinking,
we will revolutionize the
software industry
All of our thinking around Aviarc, stems from this Core attitude

16. “What the future
will look like
because of
Aviarc.”
The following is a story about productivity

17. Imagine that anyone could
have created this car

18. Engineers
Innovate

19. by anyone
Ideas are conceived and fully
explored

20. A delighted Customer, who’s custom
car took 220 hours to build
High productivity:
● Assembly blueprint
● Specialised Tooling
● Automated & optimised
● Existing parts
● Pre-built components

21. Our structured approach for innovation
Collaborate ConstructConceive
Aviarc UX blueprint - continually enriched
Business Innovators
Commissioned
work
Virtual
Components
Exchange of
re-usables
Aviarc cohesive user-centric platform, specialised tooling and automation
Value Designers Software Innovators
UX blueprint Specialised Tooling Automation Existing parts Pre-built components Virtual components
Build complex software solutions
without needing deep technical
knowledge.
Spend your energy on creating, not
re-working
Be fast, highly productive, flexible
and able to keep up with customer
needs
Create / sell pre-built
components, compositions
and app-cores
Undertake online
commissioned work
Be a Value Designer
Commercial in Confidence – Aviarc Global Ltd, 2014

22. How the future roles work together
Aviarc: the best way to accelerate composite application development
Commercial in Confidence – Aviarc Global Ltd, 2014

23. The
Aviarc “in-App” Data Translation
Layer (DTL)
(moves data complexity out of the UX)
Create
the UX
Blueprint
Please select
your seat
Please select
your seat
Please select
your seatPlease select your seat
App Assembly
APIs / Web Services
DatasetsAPI
economy
Aviarc
DBaaS
Frequent
Flyer
Data
Flight
Schedule
Data
Services & Data sources
During describe, everything in
here is created via data/test
scenario’s. Now we need to
unambiguously design it for
the Construct phase
This layer takes care of
mapping the real world
to the UX
The UX Layer (UXL)
operates on datasets i.e.
a UX either transforms or
displays data
DescribeFinaliseConstruct
This is where external APIs etc
are created and real
components are created to
replace any “virtual” ones
Systems of Record
Systems of Engagement
The model we’re implementing
Commercial in Confidence – Aviarc Global Ltd, 2014

24. Then we’ll launch the world’s
first UXaaS during 2015
UXaaS
Similar to BPaaS as in
RunMyProcess.com
Design and craft your
User Experiences, then
send (with config) to our
Managed Service
Our Service returns a URL
to an instance of your app
and we look after the
environment and scaling
UXaaS is an essential service of the emerging cloud model
Commercial in Confidence – Aviarc Global Ltd, 2014

25. The golden triangle
Work done in software to
optimize a process
SOA
Process Centric (BPM)User Centric
With separation
of these three
contexts you get
unbelievable benefits in
adaptability, reduced
complexity and
optimization
Work done is software to manage data,
security & transactions and support
application integration enterprise wide
Java, .Net, DLs, SQL
Enterprise / Data Centric
Work done in software to optimize
the users workload
Commercial in Confidence – Aviarc Global Ltd, 2014

26. The revolutionary impact of Aviarc
• Business Innovators
Software is your strategic advantage; unlock the full potential of software driven
business initiatives and create mass customisable SaaS (or on-premises) offerings.
• Value Designers
Liberating your creativity; rapidly build beautiful software that is free of technical
complexity, so you can focus on the experience, not the code.
• Software Innovators
Our platform helps you craft high quality apps, compositions and components,
which are the easiest for customers to consume, in the entire industry.
• End users
Software designed for you; it’s highly engaging, productive and personalised.

27. 4. Lessons and
Insights

28. Fall in love with the
idea, before you
wonder how on
earth to do it.
Conceptual thinking is
key to breaking free
Fuel you
subconscious
mind

29. Accurate Thinking
is hard... but key

30. Think Global and get in
Market

31. Kiwi’s don’t get Scale

32. Keeping things simple can
be really hard

33. Getting the best out of Strategic Partners
• Homework – think of
them like a customer
• Patience - they are
often the largest
companies in the
world
• Leverage and Persist

34. Choices
Partners?
Investors?
Bootstrap?
Board?

35. NZTE
GAPhttp://www.anderson.ucla.edu/programs-and-outreach/global-access-program
Calaghan Innovation

38. Disrupting the future of
Software
the Aviarc story so far
Shane Mercer (shane@aviarc.com)