Anne Fulton & Jo Mills with Fuel50 CareerPath software are doing a David & Goliath act at the moment tackling the US market.

1. Anne Fulton, Founder CEO
Jo Mills, Founder President Product &
Client Strategy
CareerpathsoftwareintheUSA
Ourstart-upstory
www.fuel50.com
anne@fuel50.com
jo@fuel50.com

2. Fuel50 Commercial In Confidence – Not To Be Distributed Career Engagement Group
Cloud-based career path software

3. Fuel50 Commercial In Confidence – Not To Be Distributed Career Engagement Group
Over200,000usersin21countries
AddressableMarket
-$14bHRTechindustry
-11,000 UScompanies>1000employees
-56%ofUScompanieslookingatpurchasingadditional
HRTechnologies
- 95%purchasingtoimproveengagementand
retention
- Talentisthe#1issueonCEO’sagenda(PwC2014)

4. Fuel50 Commercial In Confidence – Not To Be Distributed Career Engagement Group
“2020 The benchmark corporate career
path cloud solution in the market.
Delivering great career experiences to
3m+ users”
CEG2020Vision

5. Fuel50 Commercial In Confidence – Not To Be Distributed Career Engagement Group
Our2020vision
2020: 1000 corporate sites by year end at $100,000 p/a
2015: 80 sites by year end 2015 at $50,000 p/a
2018: 400 sites by year end 2018 at $75,000 p/a

6. Fuel50 Commercial In Confidence – Not To Be Distributed Career Engagement Group
The3yearstrategicactionpriorities’
1. Build US market / build a direct sales machine
2. Get visible - Build the marketing machine
3. Position Product & Research as Best Practice / Global Thought Leaders

7. Fuel50 Commercial In Confidence – Not To Be Distributed Career Engagement Group
The3yearstrategicactionpriorities’
1. Build US market / build the direct sales machine
2. Get visible - Build the marketing machine
3. Position Product & Research as Best Practice / Global Thought Leaders

8. Fuel50 Career Drive

9. • How does this feature/development
support our business vision and purpose?
• What is the competitive advantage of this
feature?
• How does this build client business ROI?
Vision Led Development

10. In house Team

11. 2015 strategy based on achieving the over-
arching goals of:
• New sales
• Client retention (limit ‘churn’)
• Creating a scalable and best-practice
product and business
Our development objectives

12. Our pillars
There are four key areas of focus that are critical to support the
above:
• Integration (e.g. APIs to Integrate Fuel50 with Client’s HR
Systems)
• Security (Application and Network Level)
• UX (User Experience, or Engagement with the Software)
• Infrastructure (Servers, Databases, Platform Stability and
Scalability)

15. Constant evolution

16. Fuel Careers Engage Passion Ignite Potential
Client Customization

17. • 90% of businesses in the USA suffered some
form of hacking in the last 12 months
• 67% were in smaller organizations with less
than 100 employees
• 76% of network intrusions came from weak
or stolen credentials
• 61% of passwords are re-used across
multiple websites
Security
8200 attempts last week alone to hack
into our Sophos server from a range of
IP addresses all over the world.

19. Fuel50 Commercial In Confidence – Not To Be Distributed Career Engagement Group
The3yearstrategicactionpriorities’
1. Build US market / build the direct sales machine
2. Get visible - Build the marketing machine
3. Position Product & Research as Best Practice / Global Thought Leaders

20. From Career Engagement Group
Fuel Girl shares the pain that
managers and leaders feel when
great people leave.
She is passionate about Fuel50 and
the difference that it can make to
employees and their career
experiences.
‘Fuel-toons’

21. From Career Engagement Group
‘Fuel-toons’
We have an array of
characters with true
‘Fuellie’ personas that can
be used in many different
applications.

22. From Career Engagement Group
‘Fuel-toons’
Meet Fuel Girl, she and her
friends help us communicate
our proposition to our
audience in a fun, engaging,
yet simple way.

23. From Career Engagement Group
Presenting beautiful,
clean material that leaves
a lasting impression to
anyone who stumbles
across our brand.
Research Papers

24. From Career Engagement Group
We boast in our success in
a most empowering way –
delivering clear evidence
and solutions with broad
accessibility.
Case studies

25. From Career Engagement Group
The Career Engagement Game is a
professionally published book by
Anne Fulton and Jo Mills that
supports everything we stand for and
represents our brand on a whole new
level.
Book

26. Fuel50 Commercial In Confidence – Not To Be Distributed Career Engagement Group
The3yearstrategicactionpriorities’
1. Build US market / build the direct sales machine
2. Get visible - Build the marketing machine
3. Position Product & Research as Best Practice / Global Thought Leaders

27. Fuel50 Commercial In Confidence – Not To Be Distributed Career Engagement Group
NewUSBoard–confirmed
Andrew “Flip” Filipowksi
• Recognized HR Tech Guru
• Capital raising
• Fast growth HR Tech company
• Global Entrepreneur of the Year
– Ernst & Young , Merrill Lynch
Brian Platz
• Analyst/media connections
• Fast growth HR Tech company
• Product Strategy
• Marketing – created the
“onboarding category
Grant Kreft
• Grew US HCM tech company to
$45 m in 5 years
• 5 deep in senior HR contacts

28. Fuel50 Commercial In Confidence – Not To Be Distributed Career Engagement Group
LocalBoard
Pete Weaver
• Part of the sonar6 team
acquired by Cornerstone
Peter Idoine
• Ex MD Oracle

29. CareerEngagementGroup

30. Fuel50 Commercial In Confidence – Not To Be Distributed Career Engagement Group
USramp–gettingestablished
 Established Delaware LLC -
LegalZoom
 Accts– Peter Harper
 Tax Advisors
 USConnect
 Bank A/c’s
 Hiring : healthcare benefits/super
401k
 Careful consideration of location
 Virtual mentality

31. Fuel50 Commercial In Confidence – Not To Be Distributed Career Engagement Group

32. Fuel50 Commercial In Confidence – Not To Be Distributed Career Engagement Group
Fakeittillyoumakeit–theFuellieway

33. Fuel50 Commercial In Confidence – Not To Be Distributed Career Engagement Group
Fakeittillyoumakeit–theFuellieway

34. Fuel50 Commercial In Confidence – Not To Be Distributed Career Engagement Group

35. Fuel50 Commercial In Confidence – Not To Be Distributed Career Engagement Group

36. CareerEngagementGroup
What people are saying
Disruptive.
Innovative.
Engaging.
Josh Bersin

37. CareerEngagementGroup
What people are saying
Delivering an employee experience
that SuccessFactors & SAP tried to
deliver but failed.
John Sumser, HR Tech Analyst

38. CareerEngagementGroup
What people are saying
Self-service gamified
career pathing.
Lauren Weber, HR & Careers
Editor, Wall Street Journal

39. CareerEngagementGroup
Wall Street Journal
HR Today

40. Fuel50 Commercial In Confidence – Not To Be Distributed Career Engagement Group
Measurablebusinessimpact
Ourstories
+10%
Company-wideengagement
+30%
Meaningfulcareerconversations
+3% - 30%
Engagementuplifts
Across 50,000+ employees in more than 5 global
businesses within 12 months of Fuel50 launch by
impacting the career development driver of engagement.

41. Career development effectiveness
givesyoua more than20% greater
chance to
 increaseinternal recruitment,
 decrease absenteeism and
unwanted departures,
 fillmissioncritical jobsmore
quickly,and
 increase rev/fte.