Rise and Fall and Rise of eBooks 31 mar 09

Digital Publishing What it is. How we get started . Auckland – 31 March 2009 Wellington – 1 April 2009 Christchurch – 2 April 2009 Thanks to our sponsors

Today’s Programme ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Rise and Fall and Rise of Ebooks Martin Taylor Digital Publishing Forum digitalpublishing.org.nz Thanks to our sponsors

What we'll cover ,[object Object],[object Object],[object Object],[object Object]

The technology drivers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ebook readers today Amazon Kindle 2 (approx 500,000 sold, USA only) Sony Reader (400,000 sold, US, UK) Apple iPhone / iPod Touch (30 million sold In 80 countries)

Books feature strongly in iPhone App store downloads 4 th by downloads Week of 1 March 09

Coming up Fujitsu FLEPia colour ‘e-paper mobile terminal’ Plastic Logic Large e-ink displays due mid-2009 with wireless, touchscreen E-ink can be printed onto flexible surfaces Netbooks may become a viable reading platform

Technology adoption lifecycle Rogers bell curve

US consumer technology adoption Source: New York Times 10 Feb 2008

Two markets for e-reading ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

In summary: Reasons it will be different this time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How will things change? Some thoughts from TOC ‘09 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where's the money? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where's the money? US wholesale ebook revenues December 2008 quarter +100% vs prior year Source: idpf.org

How the price of an ebook is set ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How much should the ebook edition of a $30 paper book cost? Source: Digital Publishing Forum: digitalpublishing.org.nz – online poll conducted February-March 2009

Where's the money – Getting started ,[object Object],[object Object],[object Object],[object Object],[object Object]

Simple steps you can take today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thanks! Martin Taylor web: digitalpublishing.org.nz email: martin@digitalstrategies.co.nz blog: activitypress.com/ ereport

Rise and Fall and Rise of eBooks 31 mar 09

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Rise and Fall and Rise of eBooks 31 mar 09