3. Introduction
Sony Corporation, commonly referred to as
Sony, is a Japanese multinational
conglomerate corporation. Sony is famous and
popular all over the world. Sony has achieved
great success in the electronics product.
However, by the rise of companies such as
Samsung Electronics and major changes in the
market, Sony has been forced to big policy
change in recent years.
In this presentation, I will continue to discuss
the Sony's strategy and change its bussiness.
4. Sony's History
1946: Start as electoronics shop in Tokyo
1950: Japan's first tape recoeder
1955: Japan's first transister radio
1968: Trinitron color television
1979: Walkman
1982: Compact Disc
1985: 8mm video player and camera
2003: Blu-ray Disc
5. Current State
The financial condition of Sony is not bad, but
in recent years, Sony's regular business of
electronics apparatus are not good.
It is in the state where associated companies,
such as music and a bank, have filled up the
deficit in a main occupation.
In order to regain the electronics of Sony,
required that will continue to develop products
are more competitive.
8. Strategy
● Target consistent profitability in core
hardware businesses (TV, game and digital
imaging)
● Provide new user experiences integrating
innovative hardware, software and services
● Reach out to new customers and develop
new geographic markets
● Increase Sony’s focus on environmentally
conscious products and processes
9. Target consistent profitability in core
hardware businesses
● Target returning the LCD TV business to
profitability in the fiscal year ending March
31, 2011 and achieving a 20% worldwide
market share on a unit basis in the fiscal
year ending March 31, 2013.
● Create a new revenue model beyond
conventional TV business models.
● Increase revenues by expanding
hardware/software sales and enrichment of
PlayStation®Network services.
10. Provide new user experiences
● Strengthen and expand networked mobile
business
● Expand Sony’s lineup of network-connected
products
● Expand 3D-related product businesses in
the fiscal year ending March 31, 2011
● Growth strategies for lithium-ion battery
business
11. Reach out to new customers and
develop new geographic markets
● Strengthen direct marketing strategies
● Promote Sony Group’s unified brand
message “make.believe” globally
● Continue to invest in emerging markets,
including BRIC countries, to develop new
customer bases
12. Increase Sony’s focus on environmentally
conscious products and processes
● Target absolute 30% reduction in
greenhouse gas emissions from Sony Group
sites in CO2 emissions by the end of the
fiscal year ending March 31, 2016,
compared to the level of the fiscal year
ended March 31, 2001*
● Target zero environmental footprint
throughout the lifecycle of Sony’s products
and business activities as long-term goal
13. Conclusion
Sony seems to intend to continue working to
rebuild the electronics business.
To regain pride as Electronics of Sony, it will
continue to run a variety of strategies in the
future.
14. Reference
Sony(wikipedia)
http://en.wikipedia.org/wiki/Sony
Sony Corp. (SNE) | Profitability Analysis
http://www.stock-analysis-on.net/NYSE/Company/Sony-
Corp/Ratios/Profitability
How must SONY change its business strategies for 2010
and beyond?
http://www.sonyinsider.com/2009/11/19/sony-gets-real-
defines-business-strategy-for-2010-and-beyond/
