2. 2
An Introduction To Me
Benjamin Morel
Project Manager and Digital Marketing Consultant
@BenjaminMorel
Linkedin.com/in/benmorel
ben@obergine.com
Home & Top Drawer – Getting Your Brand Right First Time
3. 3
An Introduction To Me
Obergine
Creative Digital Agency
@Obergine
Linkedin.com/company/obergine
Slideshare.net/obergine
Obergine.com
Home & Top Drawer – Getting Your Brand Right First Time
10. 10
Brand image is contextual
If a user’s mobile experience isn’t near-perfect your brand image is “We don’t care about mobile”
Brand image is contextual
11. 11
Brand image is contextual
If the conversation isn’t in the context you want, change the context
Brand image is contextual
29. 29
What does all this mean?
Listen to what customers want and need
Customers define brand image
30. 30
What does all this mean?
Make your owned media awesome
Brand image is contextual
31. 31
What does all this mean?
Put discussions in the context that best suits you
Brand image is contextual
32. 32
What does all this mean?
Remember that every communication and every action reflects your brand identity
Brand image is not identity
33. 33
What does all this mean?
Your brand is a vision
Not a set of products; not a logo; not a colour palatte; not a tone of voice
People connect with people