2. Simple WordPress
SEO

3. Santosh Raut
• WordPress Developer
• is Founder of Ocean Web
Technology
• SEO Researcher

4. What is SEO ?
• SEO is the process of affecting the
visibility of website in a search
engine’s organic search results -
Wikipedia
• SEO is being visible in Search
Engines

5. Why SEO ?
• To Increase in Traffic
• Higher Brand Credibility, People
Trust Google
• Better Return on Investment Than
Ads
• Your Competitors Are Doing It
• The Results are Permanent (For
Long Time)

7. Title,URL, Description

8. For Whom ?
• For search engine user
• For google and google lover
• For your targeted user
• For your potential clients

9. How ?
• Key Phrase “WordCamp Nepal”
• Title
• URL
• Description

11. Who Can do SEO ?
• SEO Consultant
• WordPress User

12. Title
• Must include the KeyPhrase

13. Page Title

14. Key Phrase in URL
• Change the Permalink /%postname
%/

16. KeyPhrase in URL

17. Description
• Google Takes Description from the first Paragraph
of your Content

19. Content Writing
• Content is most important
• 300+ Words
• Short Paragraphs
• Include key phrase 4-6%

20. Avoid Duplication
• Redirect http://www.yoursitename.com to
http://yoursitename.com
• RewriteCond %{HTTP_HOST}
^www.example.com [NC]
• RewriteRule ^(.*)$ http://example.com/$1
[L,R=301]

21. #Image
• For speed and image search
• make the size as low as possible
• rename the image name as per targeted key
phrase
• JPEG will be the best for speed and quality

22. #inserting image
• Screenshot

23. Domain Name and Age
• Domain words should contain your product name
• Longer age with longer Expiry Date

24. Age and Word

27. Better Hosting
• Speed is major factor for SEO
• Security is comes with Hosting First
• Location of hosting affect the load
time

28. If your site get hacked or Down,
You will lose what you have done.

29. Security & Speed

30. Minify CSS, JS
• Compress your CSS Files
• Dont Use Inline CSS
• Single CSS file to avoid too many request to
server
• It will load your site faster

31. http://cssminifier.com/

32. cache
• Cache will Speed of your site by loading the content
from your local server

33. Total Cache

34. Social Sharing

35. Add This

36. backlinks
• Social Sharing
• Forum Comments
• Link Exchange
• Participating in Q/A sites
• Blog posting
• Directory Submission

37. Is it Possible
• Yes !
• If you are not lazy

39. What if I am lazy ?
• Install Plugins

40. WordPress SEO by
Yoast
• Coming Soon

41. Plugins Do not Do SEO

43. <link rel=”author” href=”https://plus.google.com/[YOUR PERSONAL G+ PROFILE HERE]“/>

47. #Reference
• tools.pingdom.com
• http://google.com
• http://cssminifier.com/
• yoast.com
• addthis.com
• codex.wordpress.org

48. Thank you
• Any Questions ?