2. SEO
for
WordPress
Presentation by Santosh Raut

3. About Me
•
•
•
•
Santosh Raut
Founder of Ocean Web
Working for WordPress
Working for SEO of WordPress
& Joomla
santosh@oceanwebtech.com

4. What is SEO ?
• SEO is the process of
affecting the visibility of a
website in a search
engine's organic search
results -Wikipedia

5. Why SEO ?
• To Increase in Traffic
• Higher Brand Credibility, People Trust
Google
• Better Return on Investment Than Ads
• Your Competitors Are Doing It
• The Results are Permanent (For Long
Time

6. For Whom ?

7. How to Do SEO ?
Simply by
Keywords

8. Keywords ?
• A word that serves as a key to a code
• A word searched for in a search command
WordCamp Nepal 2013
Free Responsive Theme
Free WordPress Theme

9. Can I Do it Myself?
Yes With
DO IT YOURSELF
Steps for WordPress

10. #1 Register your Domain

11. • Register your domain as long as you can

12. #2 Choose Better Hosting

13. • Uptime/Downtime
• Speed
• Bandwidth
• Location
• Shared or Dedicated

14. #3 Install WordPress

15. • Install WordPress
• Set Up Title
• Username Never user admin
• Strong Password
• check allow Search Engine
to Index

17. Permalink Structure

18. /%postname%/

19. Install SEO Plugin

20. WordPress SEO by Yoast

21. Yoast #Default
#Titles & Metas
#Permalinks
#Internal Links
#RSS
#Import & Export

22. Yoast #Dashboard

23. Yoast #Social

24. Yoast #Xml Sitemaps

25. Yoast #Edit Files Robots.txt

26. Yoast #Edit Files .htaccess

27. #6 Write Content

29. Yoast #General

31. #Missing
• meta description
• Keyword in first
paragraph
• Image and alt tag
• keyword density -

32. #Missing
• outbound links
• keyword in the URL
• pagetitle
Character
• No subheading tags
H2

33. After Editing Content

34. Page Analysis Green

35. #7 Install WP Super Cache

36. Speed is the major factor
for the SEO, Caching will
increase your speed

37. #8 Image Optimization

38. • For Speed and Image
Search
• Make the size of Image as
Low as Possible
• Rename the Image as
Focus Keyword
• JPEG will be the best

39. While Inserting Image

40. Social Sharing &
Backlinks

41. AddThis For Visitors

42. Backlinks
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•
•
•
•
•
Social Sharing
Forum Comments
Link Exchange
Participating in Q/A sites
Blog posting
Directory Submission

43. Is it Possible ?

44. Nothing
Is
impossible

45. Result

46. # Sage hosting
#Cloud hosted Sage
#Cloud hosted planguru
#Cloud hosted Sage SalesLogix
#Cloud hosted Sage Source
#Cloud hosted Sage 100 Fund Accounting
#Cloud hosted Sage Fundraising 50
#Cloud hosted Sage Grant Management
#Cloud hosted Sage 100 Contractor
#Cloud hosted Sage 300
Sage 300 Trade Specialty
#Cloud Hosted Sage Estimating

48. What Should I learn ?
Patience
Rome wasn't built in a day”

49. #Analytic Overview

52. WordPress Security

53. Down, You will lose what you have
done

54. Reference
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•
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•
•
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•
Wikipedia.org
Google.com
WordPress.org
Yoast.com
Hitlinks.com
Techwyse.com
Searchengineland.com
moz.com
Who.is

55. Any Questions