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Value
of Academic Libraries
Bogota | 1 October 2018
Communicating Library Impact Beyond Library Walls:
Findings from an Ac...
Value
of Academic Libraries
INTRODUCTION
Value
of Academic Libraries
• ACRL Goal-area committee
– Part of Plan for Excellence
• Goal: Academic libraries
demonstrat...
Value
of Academic Libraries
Action-oriented Research Agenda
Association of College and Research Libraries. 2017. Academic ...
Value
of Academic Libraries
Data Collection
Focus Group
Interview &
Feedback
from Advisory
Group
Individual
Interviews wit...
Value
of Academic Libraries
FINDINGS: TERMINOLOGY
Value
of Academic Libraries
Value
of Academic Libraries
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Accreditation
Inclusivity/Diversity
Communication
...
Value
of Academic Libraries
Service
“The way many of our faculty and students research
now, it’s less about going to a phy...
Value
of Academic Libraries
Privacy
“…we have to be willing to do types of data
collection that libraries have shied away ...
Value
of Academic Libraries
Communication
“….it needs to be sort of multi-level communication
from the provost to those re...
Value
of Academic Libraries
Communication
“[Librarians] have to be able to sell to the deans that this is something
valuab...
Value
of Academic Libraries
FINDINGS: INFORMED CITIZENRY
Value
of Academic Libraries
“…the whole kind of conversation around fake
news is this really important example of how
impo...
Value
of Academic Libraries
“The drive to knowing more about what students get
from a college education is not going to go...
Value
of Academic Libraries
“I see that [libraries] play a role as a
partner, facilitating both learning and
doing in new ...
Value
of Academic Libraries
“It is the place where the whole community comes
together to, acquire and use information in
i...
Value
of Academic Libraries
“In some sense, I also want a community that is
really deeply engaged with the world. From the...
Value
of Academic Libraries
“I think information literacy is very important.
What information, is trustworthy? What
inform...
Value
of Academic Libraries
“I do not think the learning stops after [students
graduate]. How do we set our students up fo...
Value
of Academic Libraries
“We should be helping people learn how to
think, learn how to be skeptical, learn how to
use c...
Value
of Academic Libraries
“People [are] talking about the problems of
educating people to be citizens more, with
this el...
Value
of Academic Libraries
“The biggest changes [for higher
education] are trying to rethink the
learning environment. Ho...
Value
of Academic Libraries
“We do not know what is going to
happen. It is really up in the air
right now I think the driv...
Value
of Academic Libraries
RECOMMENDATIONS
Value
of Academic Libraries
Recommendation
• Use more direct terminology, such as programs and events,
to describe activit...
Value
of Academic Libraries
Recommendation
Identify & articulate both learning &
success outcomes
• Engage students in red...
Value
of Academic Libraries
Recommendation
Focus less on
service & more
on sharing space
& collaborative
programming
with ...
Value
of Academic Libraries
Recommendation
Bolster collaboration with other campus
units or external partners, including
c...
Value
of Academic Libraries
Recommendation
Communicate how library
offerings, programs, collections,
and spaces address th...
Value
of Academic Libraries
Recommendation
Study the assessment &
student-centered
outcomes of diverse
populations across
...
Value
of Academic Libraries
Recommendation
Develop relationships within different
academic service areas, such as
teaching...
Value
of Academic Libraries
Recommendation
Continue to develop & foster
relationships and engagement with
academic adminis...
Value
of Academic Libraries
Recommendation
Represent data in different contexts &
visualizations to make case with diverse...
Value
of Academic Libraries
Help students develop critical thinking
and analysis skills
Recommendation
Image: https://www....
Value
of Academic Libraries
Directly connect to the mission and
strategy of the institution
Image: https://www.flickr.com/...
Value
of Academic Libraries
QUESTIONS FOR FUTURE RESEARCH
Value
of Academic Libraries
1. How can library administrators and staff more effectively
communicate their contributions t...
Value
of Academic Libraries
References
Association of College and Research Libraries. 2017. Academic Library
Impact: Impro...
Value
of Academic Libraries
I thank the following people for their contributions to
this project:
Vanessa Kitzie, Rutgers ...
Value
of Academic Libraries
Discussion & Questions
Image: https://www.flickr.com/photos/noarau/5540659743/ by Thomas Rusli...
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Communicating library impact beyond library walls: Findings from an action-oriented research agenda: A collaborative effort.

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Connaway, L. S. (2018). Communicating library impact beyond library walls: Findings from an action-oriented research agenda: A collaborative effort. Presented at Universidad Javeriana, October 1, 2018, Bogota, Colombia.

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Communicating library impact beyond library walls: Findings from an action-oriented research agenda: A collaborative effort.

  1. 1. Value of Academic Libraries Bogota | 1 October 2018 Communicating Library Impact Beyond Library Walls: Findings from an Action-oriented Research Agenda A Collaborative Effort Lynn Silipigni Connaway, PhD Director of Library Trends and User Research, OCLC
  2. 2. Value of Academic Libraries INTRODUCTION
  3. 3. Value of Academic Libraries • ACRL Goal-area committee – Part of Plan for Excellence • Goal: Academic libraries demonstrate alignment with and impact on institutional outcomes – Promote impact & value of libraries to higher ed. community The Value of Academic Libraries Image: https://www.flickr.com/photos/themeowverlord/14124961621/ by Amy Aletheia Cahill / CC BY-SA 2.0
  4. 4. Value of Academic Libraries Action-oriented Research Agenda Association of College and Research Libraries. 2017. Academic Library Impact: Improving Practice and Essential Areas to Research, researched by Lynn Silipigni Connaway, William Harvey, Vanessa Kitzie, and Stephanie Mikitish. Project page: http://www.oclc.org/research/themes/user-studies/acrl-agenda.html Image: https://www.flickr.com/photos/dlebech/6803716862/ by David Lebech / CC BY-NC 2.0
  5. 5. Value of Academic Libraries Data Collection Focus Group Interview & Feedback from Advisory Group Individual Interviews with Provosts Selected Literature • Three data sources • Iterative process • Advisory group • Literature review • Provost interviews
  6. 6. Value of Academic Libraries FINDINGS: TERMINOLOGY
  7. 7. Value of Academic Libraries
  8. 8. Value of Academic Libraries 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Accreditation Inclusivity/Diversity Communication Provision of tech Space Research support Learning in college Teaching support Institutional planning Collaboration Collection Success in college Service Percentage difference between themes by literature type Higher ed. and LIS (% of 52) Higher ed. (% of 18) LIS (% of 284)
  9. 9. Value of Academic Libraries Service “The way many of our faculty and students research now, it’s less about going to a physical space but accessing information in their offices.…I think that that is one of the challenges of changing the paradigm.” (Provost Interviewee PP13, Research University, Non-Secular, Private) Image: https://www.flickr.com/photos/dlebech/6803716862/ by David Lebech / CC BY-NC 2.0
  10. 10. Value of Academic Libraries Privacy “…we have to be willing to do types of data collection that libraries have shied away from in the past.…I think that we have to be able to be willing to have conversations on campus about tracking user behavior in ways that libraries just haven't done.” (Advisory Group Member LM14, Research University, Secular, Public) Image: https://www.flickr.com/photos/pong/2404940312/ by Rob Pongsajapan / CC BY 2.0
  11. 11. Value of Academic Libraries Communication “….it needs to be sort of multi-level communication from the provost to those relationships you have with other units like the centers for teaching and learning to the academic units to the individual relationships that, that librarians and staff have with faculty and students.” (Advisory Group Member LM03, Research University, Secular, Public) Image: https://www.flickr.com/photos/30003006@N00/2439637326/ by urbanfeel / CC BY-ND 2.0
  12. 12. Value of Academic Libraries Communication “[Librarians] have to be able to sell to the deans that this is something valuable that the deans want to be a part of, and the deans are going to be impacted by their faculty feeling like that this is a worthy thing because if we use money for one thing, we can’t use if for something else. I think customer service…becomes really important in this kind of environment. (Provost Interviewee PP07, Research University, Secular, Public) Image: https://www.flickr.com/photos/stnorbertcollege/11839410166/ by stnorbert / CC BY-NC-ND 2.0
  13. 13. Value of Academic Libraries FINDINGS: INFORMED CITIZENRY
  14. 14. Value of Academic Libraries “…the whole kind of conversation around fake news is this really important example of how important it is in our daily life and civic health in order to bring critical skills to bear on understanding information and being able to critically evaluate the source of that.” (Advisory Member LM03, Research University, Secular, Private) Image: https://www.flickr.com/photos/mxmstryo/3507201141/ by mxmstryo / CC BY 2.0
  15. 15. Value of Academic Libraries “The drive to knowing more about what students get from a college education is not going to go away. We are going to have to continually look at, quality.…This drive towards knowing what students get from their college education, is going to continue to be important. I can't imagine that part of it would go away with the Trump Administration.” (Provost Interviewee PP06, Research University, Secular, Public) Image: https://www.flickr.com/photos/dej611/9983732323/ by Dej611 / CC BY-NC 2.0
  16. 16. Value of Academic Libraries “I see that [libraries] play a role as a partner, facilitating both learning and doing in new and different ways, both helping all of us to embrace information in critical and yet meaningful ways.” (Provost Interviewee PP03, Research University, Secular, Private) Image: https://www.flickr.com/photos/jamesclay/3509153661/ by James F Clay / CC BY-NC 2.0
  17. 17. Value of Academic Libraries “It is the place where the whole community comes together to, acquire and use information in intelligent and responsible ways. The library is incredibly well-positioned to support these interdisciplinary efforts, it is incredibly well- positioned to help the institution be nimble. The challenge that the library faces is being able to do that and not, falling into the trap of defending current practice or defending the library per se.” (Provost Interviewee PP01, College, Secular, Private) Image: https://www.flickr.com/photos/richevenhouse/4880193319/ by Fellowship of the Rich / CC BY-NC-ND 2.0
  18. 18. Value of Academic Libraries “In some sense, I also want a community that is really deeply engaged with the world. From the perspective of the library, I cannot think of a place that's better positioned to be able to navigate this.” (Provost Interviewee PP01, College, Secular, Private) Image: https://www.flickr.com/photos/nachoeuropa/4527381880/ by Colores Mari / CC BY-SA 2.0
  19. 19. Value of Academic Libraries “I think information literacy is very important. What information, is trustworthy? What information is not? How do you delve into a subject and really understand what the facts are? How do you think about different resources? I think that is going to be really important for libraries. I think it is going be something that is important for everybody, from scientists to humanists.” (Provost Interviewee PP06, Research University, Secular, Public) Image: https://www.flickr.com/photos/kimmanleyort/2130314519/ by KimManleyOrt / CC BY-NC-ND 2.0
  20. 20. Value of Academic Libraries “I do not think the learning stops after [students graduate]. How do we set our students up for success? How do they reach the outcomes that we want for them? How do we have them thinking about, and in particular for libraries, how do they think about that down the road as, using public libraries and the resources we have there as well?” (Provost Interviewee PP06, Research University, Secular, Public) Image: https://www.flickr.com/photos/ubarchives/4663516752/ by ubarchives / CC BY-NC-ND 2.0
  21. 21. Value of Academic Libraries “We should be helping people learn how to think, learn how to be skeptical, learn how to use critical thinking skills, learn how to be self-reflective. I think because those things are so much harder to assess and to demonstrate we have not done as good a job telling that story.” (Provost Interviewee PP10, College, Non- secular, Private) Image: https://www.flickr.com/photos/pagedooley/3887095398/ by Kevin Dooley / CC BY 2.0
  22. 22. Value of Academic Libraries “People [are] talking about the problems of educating people to be citizens more, with this election being indicative of that but, undoubtedly, it is true. This is a hard thing to confront right now because we are going to have an administration that does not think that is important at all. You know?” (Provost Interviewee PP02, Research University, Non-Secular, Private) Image: https://www.flickr.com/photos/edublogger/5119742141/ by Ewan McIntosh / CC BY-NC 2.0
  23. 23. Value of Academic Libraries “The biggest changes [for higher education] are trying to rethink the learning environment. How to utilize the technology that is available now, not just hearing information but thinking about that information and how to apply it and what does that mean?” (Provost Interviewee PP14, Research University, Secular, Public) Image: https://www.flickr.com/photos/kimberlykv/4495272217/ by Kimberly Vardeman / CC BY 2.0
  24. 24. Value of Academic Libraries “We do not know what is going to happen. It is really up in the air right now I think the drive [is] knowing more about what students get from a college.” (Provost Interviewee PP06, Research University, Secular, Public) Image: https://www.flickr.com/photos/dgorrz/39798608581/ by Diego Robayo / CC BY-SA 2.0
  25. 25. Value of Academic Libraries RECOMMENDATIONS
  26. 26. Value of Academic Libraries Recommendation • Use more direct terminology, such as programs and events, to describe activities – Use similar terminology as others within the academic institution – Determine terminology used by provosts and adopt this terminology in subsequent communications • Become familiar with the higher education publications that these provosts and similar administrators read • Consider publishing in higher education publications since they provide a direct line of communication to these provosts and similar administrators (Advisory Group Member LM14) Image: https://www.flickr.com/photos/napafloma-pictures/16081970310/ by Napafloma-Photographe / CC BY-NC-ND 2.0
  27. 27. Value of Academic Libraries Recommendation Identify & articulate both learning & success outcomes • Engage students in redesigning library space to demonstrate library’s impact for learning outcome • Library resource or service usage & its relationship to student retention exemplifies the effect of library’s service, collection, &/or space for success outcome Image: https://www.flickr.com/photos/disenoyarquitectura/4443983448/ by Corona Mejora Tu Vida CORONA / CC BY 2.0
  28. 28. Value of Academic Libraries Recommendation Focus less on service & more on sharing space & collaborative programming with groups both on & off campus Image: https://www.flickr.com/photos/carlosfpardo/4098129046/ by Carlos Felipe Pardo / CC BY 2.0
  29. 29. Value of Academic Libraries Recommendation Bolster collaboration with other campus units or external partners, including consortia, on assessment-based efforts Image: https://www.flickr.com/photos/aireos/17169847096/ by Jorge Andrés Calderón / CC BY 2.0
  30. 30. Value of Academic Libraries Recommendation Communicate how library offerings, programs, collections, and spaces address the larger mission of the institution by becoming better at marketing & customer service Image: https://www.flickr.com/photos/alcastaro/9323521267/ by Alberto Castillo Aroca / CC BY 2.0
  31. 31. Value of Academic Libraries Recommendation Study the assessment & student-centered outcomes of diverse populations across various institutions using multiple methods Image: https://www.flickr.com/photos/hopkinsii/9289294921/ by Michael / CC BY-NC 2.0
  32. 32. Value of Academic Libraries Recommendation Develop relationships within different academic service areas, such as teaching & learning, at various levels throughout institution Image: https://www.flickr.com/photos/medialab-prado/19385141206/ by Medialab Prado / CC BY-SA 2.0
  33. 33. Value of Academic Libraries Recommendation Continue to develop & foster relationships and engagement with academic administrators & other service providers, such as student services, offices of sponsored programs, teaching & learning, etc. Image: https://www.flickr.com/photos/goodimages/1448139556/ by Gianni / CC BY-NC-ND 2.0
  34. 34. Value of Academic Libraries Recommendation Represent data in different contexts & visualizations to make case with diverse groups of academic administrators Image: https://www.flickr.com/photos/skinnylawyer/6337956175/ by InSapphoWeTrust / CC BY-SA 2.0
  35. 35. Value of Academic Libraries Help students develop critical thinking and analysis skills Recommendation Image: https://www.flickr.com/photos/pedrosz/37802820062/ by Pedro Szekely / CC BY-SA 2.0
  36. 36. Value of Academic Libraries Directly connect to the mission and strategy of the institution Image: https://www.flickr.com/photos/vauvau/4284175347/ by Clemens v. Vogelsang / CC BY 2.0 Recommendation
  37. 37. Value of Academic Libraries QUESTIONS FOR FUTURE RESEARCH
  38. 38. Value of Academic Libraries 1. How can library administrators and staff more effectively communicate their contributions to the institution’s mission and goals to institutional stakeholders (e.g., administrators) and the broader community (constituents, including both library users and potential users; other community, government, or academic departments or divisions)? 2. How can academic, public, national, and school libraries work together to create, offer, and assess informal and formal learning opportunities for developing an informed citizenry? 3. How can the impact of the library on the development of an informed citizenry be communicated to stakeholders (e.g., institution’s administration)? Image: https://www.flickr.com/photos/sap-shots/5640858982/ by Aunt Arctica / CC BY-NC-ND 2.0
  39. 39. Value of Academic Libraries References Association of College and Research Libraries. 2017. Academic Library Impact: Improving Practice and Essential Areas to Research, researched by Lynn Silipigni Connaway, William Harvey, Vanessa Kitzie, and Stephanie Mikitish. Retrieved from: http://www.ala.org/acrl/sites/ala.org.acrl/files/content/publications/whitepap ers/academiclib.pdf. Association of College and Research Libraries. 2010. Value of Academic Libraries: A Comprehensive Research Review and Report, researched by Megan Oakleaf. Chicago: Association of College and Research Libraries. Retrieved from: http://www.ala.org/acrl/sites/ala.org.acrl/files/content/issues/value/val_repor t.pdf.
  40. 40. Value of Academic Libraries I thank the following people for their contributions to this project: Vanessa Kitzie, Rutgers University Stephanie Mikitish, Rutgers University William Harvey, OCLC Erin M. Hood, OCLC Brittany Brannon, OCLC Marie L. Radford, Rutgers University ACRL Board ACRL VAL Committee Advisory Group Members Image: https://www.flickr.com/photos/epicfireworks/8058884881/ by Epic Fireworks / CC BY 2.0
  41. 41. Value of Academic Libraries Discussion & Questions Image: https://www.flickr.com/photos/noarau/5540659743/ by Thomas Rusling / CC BY-NC-ND 2.0

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