How TEDxAmsterdam used Google+ Hangouts On Air to create compelling content before, during and after the TEDx conference - by Oliver de Leeuw
How TEDxAmsterdam used Google+ Hangouts On Air to create compelling content before, during and after the TEDx conference - by Oliver de Leeuw. For more information about my involvement with the online communications and live reporting of TEDxAmsterdam, please visit: • http://nameshapers.com/2013/11/21/tedxamsterdam-de-geheimen-achter-het-sharing-van-ideeen/ • https://www.slideshare.net/odeleeuw/the-57-most-beautiful-photos-of-5-years-tedxamsterdam-by-oliver-de-leeuw-updated-with-2013-photos • http://www.linkedin.com/in/oliverdeleeuw? • http://www.twitter.com/odeleeuw • http://www.oliverdeleeuw.nl ______________________________ Hi. I’m Oliver, in charge of creating content for TEDxAmsterdam. Connect with me on Twitter via www.twitter.com/@odeleeuw; on LinkedIn via nl.linkedin.com/in/oliverdeleeuw/; via my social media company Nameshapers at www.nameshapers.com; or email me via Oliver[at]tedxamsterdam.nl. You may know TEDxAmsterdam from... • Our extraordinary speakers. • Events. • Campaigns • Online • More than 100 volunteers • Or just because you’re a TEDhead. We’re always looking for ways to interact during events. Only a few can attend in real life, while tens of thousands watch the live stream. So our ongoing challenge is: what do we do with the online visitors? Lucky for us,Google had just released Hangouts. On /steroids/ Air! And our partners (KPN, ING and DELL) were up for an experiment, too. We produced 4 Hangouts. How did we get there and what did we learn? (1) Hangouts Preparations - technical needs - content needs - participants' needs (2) Hangouts Live Learnings (3) Hangouts Afterwards Read the manuals It’s really pretty straight forward, but you’re better off knowing everything in advance. Google additionally prepped us with several documents based on early adopters’ best practices. Obviously, all participants (and organizers) had to have an active Google+ account. We wanted everyone to be experienced with Hangouts, before we went On Air. Most people weren’t, so our producer organized several Hangout test laps. Save room Ever tried fitting 10 people in 1 chair? That’s kind of what happens to bandwidth when you are in a video group call. So high speed, cable (not wireless) internet was a strict requirement for all. Invite only I wanted to be in control so we made the Hangouts ‘invite only’. This prevented random viewers from being able to join. Anyone could watch live though. You can read more over at Google’s Hangout support page. Public event Quite confusing, we did organize 4 ‘public events’. This way anyone could register to watch, comment and... share with friends. We later posted the ‘On Air url’ in the event description. You can read more over at On Air event support.
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How TEDxAmsterdam used Google+ Hangouts On Air to create compelling content before, during and after the TEDx conference - by Oliver de Leeuw
- 2. How TEDxAmsterdam used Google+ Hangouts On Air to create compelling content Source: http://tedxa.ms/13dZ8G6
- 3. Hi. I’m Oliver, in charge of creating content for TEDxAmsterdam.
- 4. Oliver de LeeuwChief content creator TEDxAmsterdam Oliver@tedxamsterdam.nl @odeleeuw nl.linkedin.com/in/oliverdeleeuw/ www.nameshapers.com ‘S Connect
- 5. You may know TEDxAmsterdam from...
- 10. More than 100volunteers @odeleeuwSource: http://tedxa.ms/15i8uVy
- 11. Or just because you’re aSource: http://tedxa.ms/13JF8QY @odeleeuw
- 12. We’re always looking for ways to interactduring events. @odeleeuw
- 17. Only a few can attend in real life, while tens of thousands watch the live stream.@odeleeuwSource: http://tedxa.ms/XvpjtJ
- 18. what do we do with the online visitors?Source: http://tedxa.ms/11HfpXT challenge @odeleeuw So our ongoing is:
- 19. Lucky for us,Google had just released Hangouts. On steroids Air.Source: http://tedxa.ms/16e2ii1 @odeleeuw
- 20. And our partners* were up for an experiment, too. * KPN, ING and DELL Source: http://tedxa.ms/12A0voG @odeleeuw
- 21. We*produced 4 Hangouts On Air. How did we get there and what did we learn?* That’s mainly Feller Media, our video production partner. Big shout out to you, guys! @odeleeuw
- 22. Technology Startups Innovate or die Social entrepreneurs @odeleeuw «Click to play» «Click to play»
- 23. 1 2 3 @odeleeuw Hangouts Preparations technical needs content needs participants’ needs1 2 3 @odeleeuw Hangouts Live learnings @odeleeuw Hangouts Afterwards @odeleeuw ☝ Click to go there ☟ ☝ Click to go there ☟ ☝ Click to go there ☟
- 24. Hangouts Preparations technical needs content needs participants’ needs1 2 3 @odeleeuw
- 25. 1 Technical needs It’s really pretty straight forward, but you’re better off knowing everything in advance. Read the manuals @odeleeuw
- 26. 1 Technical needs Google additionally prepped us with several documents based on early adopters’ best practices. Read the manuals @odeleeuw
- 27. 1 Technical needs Obviously, all participants (and organizers) had to have an active Google+ account. Be experiencedWe wanted everyone to be experienced with Hangouts, before we went On Air. Most people weren’t, so our producer organized several Hangout test laps. @odeleeuw
- 28. 1 Technical needs Ever tried fitting 10 people in 1 chair? That’s kind of what happens to bandwidth when you are in a video group call. Save room So high speed, cable (not wireless) internet was a strict requirement for all. @odeleeuw
- 29. 1 Technical needs I wanted to be in control so we made the Hangouts ‘invite only’. This prevented random viewers from being able to join. Invite only You can read more over at Google’s Hangout support page. Anyone could watch live though. @odeleeuw
- 30. 1 Technical needs Public event You can read more over at On Air event support. Quite confusing, we did organize 4 ‘public events’. This way anyone could register to watch, comment and... share with friends. We later posted the ‘On Air url’ in the event description. @odeleeuw
- 32. 2 Content needs We approached the Hangouts as television talkshows. There should be one host or moderator. At certain intervals the host would change topics. It’s a talkshow @odeleeuw
- 33. 2 Content needs All participants had to join the discussion. And they needed to have opposing views on the given topic to keep things interesting. Opinionated @odeleeuw
- 34. 2 Content needs In close cooperation with our partners we chose 4 themes that would fit both Human Nature (TEDxAmsterdam’s theme) and our partners’ audience. To spark some buzz, we then contacted 4 thought leaders, well known in their area of expertise. Fitting experts @odeleeuw
- 35. 2 Content needs This all meant we had to pre-produce the participants’ contribution as much as possible. We also invited people to ask their question in advance on the TEDxAmsterdam Google+ page. Our partners also communicated this callout on their own online outlets. Know it all @odeleeuw
- 36. @odeleeuw
- 37. @odeleeuw
- 38. @odeleeuw
- 39. 2 Content needs I know it’s Dutch, but you get the picture. Ensure some support from partners to engage people you can’t reach by yourself. Cross media @odeleeuw
- 40. 2 Content needs This cut both ways: we gathered valuable content and we sparked a bit of buzz on multiple platforms. Content or buzz? @odeleeuw
- 41. 2 Content needs A producer contacted the participants 2 days before the event. He checked if they understood what we were planning to do, if they would be surefire able to join and what their point of view on the subject at hand was. Double/triple check @odeleeuw
- 42. 2 Content needs We had also contacted “backup” participants from our partners. They were standing by (and we checked on that, too). Back it up @odeleeuw
- 44. 3 Participants’ needs High speed, stable internet. A well-placed webcam. Sufficient lighting. A production scenario (summary). Clear rules on the moderator’s role. Roadmap @odeleeuw
- 45. 3 Participants’ needs Get everyone to wear in ear headphones. Works great, does not look silly. Set up ground rules And have them agree to talk one person at a time. @odeleeuw
- 46. 3 Participants’ needs Train and practice with the moderator so he or she is able to switch the focus between participants. Switch cameras @odeleeuw As part of the rehearsal, people who don’t know this feature can get used to it.
- 47. 3 Participants’ needs Or have a second person doing the switch, much like... a live talkshow on television would do. Have a crew @odeleeuw
- 48. 3 Participants’ needs Ask the participants to share their input with followers in advance. Make a splash! “I will discuss new economy business models for SME’s tomorrow. Watch and join at [url]!” @odeleeuw
- 50. Communication The exact URL to view the actual Google+ Hangout On Air is only created when the organizer starts broadcasting (privately). So we had some communication logistics to wrap our heads around. Act last minute @odeleeuw
- 51. Workflow This is the workflow we created after figuring out all the ins and outs during the rehearsals. @odeleeuw Communication
- 52. Producer starts Hangout. All people involved only had 5-10 minutes to spread and embed the url. Workflow Assistant producer emails (yes, it’s true) the broadcast URL to the partners, the video stream director, the social media crew, and the TEDxAmsterdam website manager. 1 2 3 @odeleeuw Communication
- 53. One thing we consistently forgot was to update the event’s URL to point to the live broadcast. Whoops @odeleeuw I think it went right only once. Communication
- 54. One thing that went smoothly was switching between the studio (our livestream show during the stage breaks) and the Hangout sessions. I call that meta interaction. Whoop whoop! @odeleeuw Communication
- 55. We offered all Hangouts on our website’s front page as an alternative to the livestream studio show. Front page Promotion @odeleeuw
- 56. Ever hosted a talkshow? It’s complicated. Especially when you have to look at 5 parts of your screen while talking. Multitasking @odeleeuw Moderation
- 57. So, the moderators all got an ‘in ear’ producer audio feed. And we posted some old school sticky notes at the side of his extra large screen. Old school tools @odeleeuw Moderation Old school tools always work.
- 59. Video needs Since Hangouts On Air are broadcast live on YouTube, they are published immediately afterwards. To edit or not to edit? @odeleeuw
- 60. Video needs One can edit the video by setting its privacy to ‘hidden’, downloading it, and reuploading later on. All we did was insert a branded bumper. Quick & dirty @odeleeuw
- 61. Buzz needs Needless to say we spread the videos on our online platforms, including our partners’. Share @odeleeuw
- 62. Content needs Long tail content @odeleeuw The relevance of any Hangout’s content diminishes quickly. I would advise you to write a blog post about each Hangout, including highlights, quotes and interesting links.
- 63. Content needs Highlights @odeleeuw And what better way of showing highlights than publishing a behind-the- scenes video? Click to play»
- 64. Buzz needs Most online marketers know how to put YouTube tools to use. Optionally you can insert descriptions, links and annotations to optimize search results. Video marketing @odeleeuw
- 65. All along there’s one thing you must remember: @odeleeuw enjoy the ride!
- 67. Questions? Suggestions?Feel free to connect with me. Oliver@tedxamsterdam.nl @odeleeuw nl.linkedin.com/in/oliverdeleeuw/ www.nameshapers.com ‘S Connect