11. Keep your content fresh. Enlist your supporters
for creating content. Should you use a content
management system ?
Mix content of various types – text, video,
photos, pdfs, ppts, audio. Why?
Call to Action should be clear on the site –
Donate Online/Pledge etc.
Syndicate, syndicate, syndicate – Where?
12. Check Search Engine Friendliness of your
website - www.searchohana.com
Make it a 2 way conversation. Make it
personal. Make it easy to share
Web AnalyticsTools – Google Analytics***
Choosing the right hosting provider.
13. PaidV/s Natural. Pros and Cons?
Natural Search – On-site & Off-site
Optimization
Keyword Research – relevant keywords with
high volume and low competition
15. Branding v/s Direct Marketing
Direct Media Buys v/s Ad Networks
Examples of organizations including display
extensively – worldvision.in
16. Highly Effective
Auto-responders
Obtaining Permission - Create an opt-in
database****
Segmenting and maintaining your list
Newsletters, announcements, promotions, action
programs
Email MarketingTools – e.g. mailchimp.com
17. Facebook – pages or groups ?
Facebook – Causes App -
http://apps.facebook.com/causes/
Twitter – how important is it in India ?
Youtube
Slide-share
Blogs
18. Social MediaAds – e.g. FB Ads
Event-related websites
1 viral can take your campaign to the next
level
19. Many aggregrators or inventory providers are
not able to always sell 100% of their
inventory
Inventory is perishable
Instead of showing blank ad spaces, default
public service ads are shown
20. Action point: Contact ad space owners ( large
publishers or aggregators) and ask about Public
Service Ads.
Apply for a Google Grant – www.google.com/grants -
mayb need to be a 501 c(3)
Youtube Non profits program -
http://www.youtube.com/nonprofits – available only
for US/UK/Canada/Aus
501 c(3) Non profits can also use Ad Council –
adcouncil.org