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ideate!Create and develop
world-changing ideas
you’ve been given the opportunity
to present your idea to the world.
So...
http://www.flickr.com/photos/cristian_roberti/56...
--your idea will either live or die.
This is your chance
http://www.flickr.com/photos/mrzeon/4457645467/sizes/o/in/photostr...
create content that propels your idea into the
hearts and minds of your audience...
How do you?
http://www.flickr.com/photo...
And change
their world?
http://www.flickr.com/photos/gsfc/4866242774/sizes/l/in/photostream/
Network designed by Brennan Novak from The Noun Project
This is a
guide to
Developing
Network designed by Brennan Novak from The Noun Project
Changing
World
ideas
presenting
ideas is a
process
Content Development
B
e
generate
ideas
refine
idea
structure
the content
Visual Design
storyboard visuals design visuals
Idea Idea Idea
execution
revision
execution
revision
execution
revision
ev...
Delivery & Execution
Portrait designed by Joris Hoogendoorn from The Noun Project Spotlight designed by Olyn LeRoy from Th...
to ideateFirst, generate good ideas
Diagram based on one found in the HBR Guide to Persuasive Presentations by Nancy Duarte
generatevia divergent and converge...
Idea Collection Idea Creation
Convergent thinking; collect information
from every source possible.
Divergent thinking; inv...
“When panning for gold, prospectors scoop up a pan full
of dirt...never knowing which pan full of dirt will yield a
great ...
Your ideal topic...
Your
knowledge
Audience’s
interests
Your
passion
Your
nowledge
Audience’s
interests
Your
passion
Why does this
matter?
Without audience, an
idea is hollow.
p://www.flickr.com/photos/ajourneyroundmyskull/3971137460/sizes/o/in/photostream/
Refineget to the core of your message
superfluous or tangential elements.
Chip and Dan Heath, Made to Stick
http://commons.wikimedia.org/wiki/File:Jordens_inre.s...
http://commons.wikimedia.org/wiki/File:Jordens_inre.svg
The Core is...
your point of view
articulate what you want your audience to believe
so what?
?Thinking designed by James Fenton from The Noun Project
why it should matter to your audience
One complete sentence
to ideateUnderstand what persuasion means
“In making a speech one must study three
points: first, the means of producing persuasion;
second, the language; third the ...
Analytical (head)
Logic and analysis
Reasoning and rationality
Emotional (heart)
Passion and feelings
Sentimentality and s...
Your idea is the
The USS Enterprise
Imagine
z
qKirk
emotional effect of speaker’s words
z
aspeaker’s credibility,
ethical speaking
BonesSpock
arrangement,
evidence, and ...
to ideateApply SUCCESs to developing strong content
Simple
Unexpected
Concrete
Credible
Emotional
Stories
SIMPLE ideas help audiences decide
Make it stick
(Heath, C. and Heath, D.)
avoid analysis Paralysis
http://www.flickr.com/photos/indrarado/1862859720/sizes/o/in/photostream/
http://www.flickr.com/pho...
“In tough times, we'll see problems everywhere, and
"analysis paralysis" will often kick in....to make
progress on a chang...
Keep your big idea simple
http://www.flickr.com/photos/pinksherbet/2775866800/sizes/l/in/photostream/
SIMPLIFY logic and arrangement to clarify your idea
(Heath, C. and Heath, D.)Make it stick
organizeTo motivate the audience to action
What is
What could be New Bliss
Call to
Adventure
Call to ActionThe gap between
what is and what
could be shows the
audien...
“All good presentations...convey and resolve
some kind of conflict or imbalance. The sense
of discord is what makes audien...
Open with
PUNCH
Personal, Unexpected,
Novel, Challenging.
Humorous
(Reynolds 2011)
Establish
NEED
Highlight a problem
for ...
Simple Data concretizes your idea
Duarte on
great data
75%
25%
Users with no privacy settings
Users with privacy settings
point the audience to the conclusion
Privacy on Faceboo...
highlight what’s important
0
22500
45000
67500
90000
Number of posts in 30 days
Brazil Egypt USA Turkey Spain
Source: Bria...
25%of Facebook users
have no privacy settings.
http://www.flickr.com/photos/striatic/244608912/sizes/l/in/photostream/
use ...
“...you don't need to embrace simplicity just so
your people can comprehend your message.
The point of simplicity is more ...
THE UNEXPECTED cannot be ignored
Make it stick
(Heath, C. and Heath, D.)
“a mental codification of experience that
includes a particular organized way of
perceiving cognitively and responding to a...
What we think based on experience
“Our schemas are like guessing machines.
Schemas help us predict what will happen and,
consequently, how we should make de...
schema Interruption
http://www.flickr.com/photos/tim-rt-photography/8676540682/sizes/k/in/photostream/
gets attention
“Surprise jolts us to attention. Surprise is
triggered when our schemas fail, and it prepares
us to understand why the fai...
CONCRETE ideas create mental “hooks”
(Heath, C. and Heath, D.)Make it stick
Velcro theory of memory
http://www.flickr.com/photos/yuichirock/7156560374/sizes/l/in/photostream/ http://www.flickr.com/pho...
Your idea
http://www.flickr.com/photos/yuichirock/7156560374/sizes/l/in/photostream/
Your
audience’s
brain
http://www.flickr.com/photos/yuichirock/7156560374/sizes/l/in/photostream/ http://www.flickr.com/photo...
http://www.flickr.com/photos/derekgavey/6020501642/sizes/o/in/photostream/
Your brain hosts a truly staggering number
of lo...
CREDIBILITY is what prepares one to be persuaded
(Heath, C. and Heath, D.)Make it stick
Huzzah Vintage
"Since rhetoric is concerned with making a judgment, it is
necessary... [for the speaker] to construct a vi...
http://www.flickr.com/photos/boltron/3212284622/sizes/l/in/photostream/
http://www.flickr.com/photos/eschipul/2256923368/siz...
http://www.flickr.com/photos/soldiersmediacenter/397629064/sizes/o/in/photostream/
http://www.flickr.com/photos/chantelbeam/...
EMOTION is the seat of decision making
(Heath, C. and Heath, D.)Make it stick
http://www.flickr.com/photos/doscronopios/5459170197/sizes/o/in/photostream/
“The Empathic Civilization”
Jeremy Rifkin, RSA...
Empathy is key
http://www.flickr.com/photos/amandasphotographs/2905142283/sizes/o/in/photostream/
to emotional connection
“...it's from this more emotional region that hunches,
hypotheses, and passions are generated--big ideas
need those too.” ...
STORIES contextualize and realize your idea
(Heath, C. and Heath, D.)Make it stick
Great stories have
Structure
EXPOSITION
Rising
Action
CLIMAX
Falling
Action
DENOUEMENT
(Duarte, 2012)
Act Three
Mid-point
...
http://www.flickr.com/photos/groundzero/96516632/sizes/o/in/photostream/
http://www.flickr.com/photos/laradanielle/328597873...
“Great stories make a promise. They promise fun,
safety or a shortcut. The promise needs to be
bold and audacious. It’s ei...
What’s next in the
process?
Learn visual design
storyboard visuals design visuals
Idea Idea Idea
execution
revision
execution
revision
execution
revis...
learn delivery
Portrait designed by Joris Hoogendoorn from The Noun Project Spotlight designed by Olyn LeRoy from The Noun...
@Learn more @
tweakyourslides.com
chiara.ojeda@gmail.com
References
Barnett, T., & Watt, S. S. (n.d.). Persuasive Speaking. The Public Speaking Project. Retrieved March 11, 2014, ...
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Ideate! Create and Develop World-Changing Ideas

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Ideate! Create and Develop World-Changing Ideas

  1. ideate!Create and develop world-changing ideas
  2. you’ve been given the opportunity to present your idea to the world. So... http://www.flickr.com/photos/cristian_roberti/5643676602/sizes/o/in/photostream/
  3. --your idea will either live or die. This is your chance http://www.flickr.com/photos/mrzeon/4457645467/sizes/o/in/photostream/
  4. create content that propels your idea into the hearts and minds of your audience... How do you? http://www.flickr.com/photos/98377785@N07/9506623548/sizes/k/in/photostream/
  5. And change their world? http://www.flickr.com/photos/gsfc/4866242774/sizes/l/in/photostream/
  6. Network designed by Brennan Novak from The Noun Project This is a guide to Developing
  7. Network designed by Brennan Novak from The Noun Project Changing World
  8. ideas
  9. presenting ideas is a process
  10. Content Development B e generate ideas refine idea structure the content
  11. Visual Design storyboard visuals design visuals Idea Idea Idea execution revision execution revision execution revision evidence evidence evidence Color Picker designed by Kenneth Appiah from The Noun ProjectCollage designed by Jill Allyn Peterson from The Noun ProjectType Design designed by Andrew J. Young from The Noun Project
  12. Delivery & Execution Portrait designed by Joris Hoogendoorn from The Noun Project Spotlight designed by Olyn LeRoy from The Noun Project determine delivery mode rehearse & practice deliver & engage
  13. to ideateFirst, generate good ideas
  14. Diagram based on one found in the HBR Guide to Persuasive Presentations by Nancy Duarte generatevia divergent and convergent thinking
  15. Idea Collection Idea Creation Convergent thinking; collect information from every source possible. Divergent thinking; invent new ideas, take risks, be gutsy. Daydreaming designed by Lorie Shaull from The Noun ProjectEducation designed by Pete Fecteau from The Noun Project
  16. “When panning for gold, prospectors scoop up a pan full of dirt...never knowing which pan full of dirt will yield a great nugget.” Gold designed by Benjamin Orlovski from The Noun Project Nancy Duarte, Resonate
  17. Your ideal topic... Your knowledge Audience’s interests Your passion
  18. Your nowledge Audience’s interests Your passion Why does this matter?
  19. Without audience, an idea is hollow. p://www.flickr.com/photos/ajourneyroundmyskull/3971137460/sizes/o/in/photostream/
  20. Refineget to the core of your message
  21. superfluous or tangential elements. Chip and Dan Heath, Made to Stick http://commons.wikimedia.org/wiki/File:Jordens_inre.svg To get to the core, we must weed out
  22. http://commons.wikimedia.org/wiki/File:Jordens_inre.svg The Core is...
  23. your point of view articulate what you want your audience to believe
  24. so what? ?Thinking designed by James Fenton from The Noun Project why it should matter to your audience
  25. One complete sentence
  26. to ideateUnderstand what persuasion means
  27. “In making a speech one must study three points: first, the means of producing persuasion; second, the language; third the proper arrangement of the various parts of the speech. Aristotle
  28. Analytical (head) Logic and analysis Reasoning and rationality Emotional (heart) Passion and feelings Sentimentality and sincerity Emotional (gut) Humor and instinct Impulse and spontaneity Emotional (groin) Passion and sexuality Power and universality Man designed by trasnik from The Noun Project Source: Nancy Duarte, Resonate
  29. Your idea is the The USS Enterprise Imagine z
  30. qKirk emotional effect of speaker’s words z aspeaker’s credibility, ethical speaking BonesSpock arrangement, evidence, and logic w Head, heart, and gut all work together
  31. to ideateApply SUCCESs to developing strong content
  32. Simple Unexpected Concrete Credible Emotional Stories
  33. SIMPLE ideas help audiences decide Make it stick (Heath, C. and Heath, D.)
  34. avoid analysis Paralysis http://www.flickr.com/photos/indrarado/1862859720/sizes/o/in/photostream/ http://www.flickr.com/photos/mroach/5196150893/sizes/o/in/photostream/
  35. “In tough times, we'll see problems everywhere, and "analysis paralysis" will often kick in....to make progress on a change, we need to provide crystal- clear direction--show people where to go, how to act, what destination to pursue. chip and Dan heath On analysis paralysis
  36. Keep your big idea simple http://www.flickr.com/photos/pinksherbet/2775866800/sizes/l/in/photostream/
  37. SIMPLIFY logic and arrangement to clarify your idea (Heath, C. and Heath, D.)Make it stick
  38. organizeTo motivate the audience to action
  39. What is What could be New Bliss Call to Adventure Call to ActionThe gap between what is and what could be shows the audience how different the world can be with your idea in place. Clearly define what you want your audience to do and how they should do it. The world without your idea The world with your idea The world with your idea actualized Source | Resonate: Present Visual Stories That Transform Audiences, Nancy Duarte, John Wiley & Sons, Inc. To motivate, use Nancy Duarte’s SPARKLINE
  40. “All good presentations...convey and resolve some kind of conflict or imbalance. The sense of discord is what makes audiences care enough to get on board. Nancy Duarte On conflict & contrast
  41. Open with PUNCH Personal, Unexpected, Novel, Challenging. Humorous (Reynolds 2011) Establish NEED Highlight a problem for the audience. Provide a SOLUTION Present your big idea as the solution. Help them VISUALIZE What will happen with this idea in action? What will happen without it? Move them to ACTION Motivate the audience to act. yes To motivate, use Monroe’s motivated sequence
  42. Simple Data concretizes your idea
  43. Duarte on great data
  44. 75% 25% Users with no privacy settings Users with privacy settings point the audience to the conclusion Privacy on Facebook Source: Brian Honigman, Huffington Post
  45. highlight what’s important 0 22500 45000 67500 90000 Number of posts in 30 days Brazil Egypt USA Turkey Spain Source: Brian Honigman, Huffington Post
  46. 25%of Facebook users have no privacy settings. http://www.flickr.com/photos/striatic/244608912/sizes/l/in/photostream/ use data in the right way
  47. “...you don't need to embrace simplicity just so your people can comprehend your message. The point of simplicity is more fundamental: Simplicity allows people to act. chip and Dan heath On Simplicity
  48. THE UNEXPECTED cannot be ignored Make it stick (Heath, C. and Heath, D.)
  49. “a mental codification of experience that includes a particular organized way of perceiving cognitively and responding to a complex situation or set of stimuli. Schema
  50. What we think based on experience
  51. “Our schemas are like guessing machines. Schemas help us predict what will happen and, consequently, how we should make decisions. chip and Dan heath On schemas
  52. schema Interruption http://www.flickr.com/photos/tim-rt-photography/8676540682/sizes/k/in/photostream/ gets attention
  53. “Surprise jolts us to attention. Surprise is triggered when our schemas fail, and it prepares us to understand why the failure occurred. chip and Dan heath On surprise
  54. CONCRETE ideas create mental “hooks” (Heath, C. and Heath, D.)Make it stick
  55. Velcro theory of memory http://www.flickr.com/photos/yuichirock/7156560374/sizes/l/in/photostream/ http://www.flickr.com/photos/megyarsh/2578492912/sizes/l/in/photostream/
  56. Your idea http://www.flickr.com/photos/yuichirock/7156560374/sizes/l/in/photostream/
  57. Your audience’s brain http://www.flickr.com/photos/yuichirock/7156560374/sizes/l/in/photostream/ http://www.flickr.com/photos/megyarsh/2578492912/sizes/l/in/photostream/
  58. http://www.flickr.com/photos/derekgavey/6020501642/sizes/o/in/photostream/ Your brain hosts a truly staggering number of loops.  The more hooks an idea has, the better it will cling to memory. chip and Dan heath
  59. CREDIBILITY is what prepares one to be persuaded (Heath, C. and Heath, D.)Make it stick
  60. Huzzah Vintage "Since rhetoric is concerned with making a judgment, it is necessary... [for the speaker] to construct a view of himself as a certain kind of person and to prepare the judge."--Aristotle
  61. http://www.flickr.com/photos/boltron/3212284622/sizes/l/in/photostream/ http://www.flickr.com/photos/eschipul/2256923368/sizes/l/in/photostream/ Authority Case Studies http://www.flickr.com/photos/dsevilla/1910384749/http://www.flickr.com/photos/hamed/512309138/sizes/l/in/photostream//l/in/ Media Statistics External Credibility
  62. http://www.flickr.com/photos/soldiersmediacenter/397629064/sizes/o/in/photostream/ http://www.flickr.com/photos/chantelbeam/5496023509/sizes/l/in/photostream/ http://www.flickr.com/photos/unconstructive_bry/2458352654/sizes/l/in/photostream/ http://www.flickr.com/photos/chantelbeam/5496023509/sizes/l/in/photostream/ Personal Experience Common Ground Demeanor & Attire Reputation internal Credibility
  63. EMOTION is the seat of decision making (Heath, C. and Heath, D.)Make it stick
  64. http://www.flickr.com/photos/doscronopios/5459170197/sizes/o/in/photostream/ “The Empathic Civilization” Jeremy Rifkin, RSAnimates
  65. Empathy is key http://www.flickr.com/photos/amandasphotographs/2905142283/sizes/o/in/photostream/ to emotional connection
  66. “...it's from this more emotional region that hunches, hypotheses, and passions are generated--big ideas need those too.” (Nancy Duarte, Resonate)
  67. STORIES contextualize and realize your idea (Heath, C. and Heath, D.)Make it stick
  68. Great stories have Structure EXPOSITION Rising Action CLIMAX Falling Action DENOUEMENT (Duarte, 2012) Act Three Mid-point Act One Resolution Act Two Set-up Confrontation 1st half 2nd half
  69. http://www.flickr.com/photos/groundzero/96516632/sizes/o/in/photostream/ http://www.flickr.com/photos/laradanielle/3285978735/sizes/l/in/photostream/ http://www.flickr.com/photos/dvids/4951501451/sizes/l/in/photostream/ Conflict Resolution Transformation Great stories feature
  70. “Great stories make a promise. They promise fun, safety or a shortcut. The promise needs to be bold and audacious. It’s either exceptional or it’s not worth listening to. Seth Godin On great stories
  71. What’s next in the process?
  72. Learn visual design storyboard visuals design visuals Idea Idea Idea execution revision execution revision execution revision evidence evidence evidence Color Picker designed by Kenneth Appiah from The Noun ProjectCollage designed by Jill Allyn Peterson from The Noun Project Type Design designed by Andrew J. Young from The Noun Project Read Watch Click-throughClick-through } }
  73. learn delivery Portrait designed by Joris Hoogendoorn from The Noun Project Spotlight designed by Olyn LeRoy from The Noun Project determine delivery mode rehearse & practice deliver & engage Read Click-through Click-through } } }
  74. @Learn more @ tweakyourslides.com chiara.ojeda@gmail.com
  75. References Barnett, T., & Watt, S. S. (n.d.). Persuasive Speaking. The Public Speaking Project. Retrieved March 11, 2014, from http:// publicspeakingproject.org/PDF%20Files/persuasion%20web%201.pdf Duarte, N. (2012). HBR guide to persuasive presentations. Boston, Mass.: Harvard Business Review Press. Duarte, N. (2010). Resonate: present visual stories that transform audiences. Hoboken, N.J.: Wiley. Duarte, N. (2008). Slide:ology: the art and science of creating great presentations. Beijing: O'Reilly Media. Godin, S. (2006, April 27). Ode: How to tell a great story. Seth's Blog. Retrieved March 12, 2014, from http:// sethgodin.typepad.com/seths_blog/2006/04/ode_how_to_tell.html Heath, C., & Heath, D. (n.d.). Analysis of Paralysis . Fast Company. Retrieved March 11, 2014, from http:// www.fastcompany.com/60934/analysis-paralysis Heath, C., & Heath, D. (n.d.). Dan and Chip Heath Say Nix Ambiguity and Focus for Lasting Change . Fast Company. Retrieved March 11, 2014, from http://www.fastcompany.com/1676957/dan-and-chip-heath-say-nix-ambiguity-and-focus- lasting-change Heath, C., & Heath, D. (n.d.). Made to Stick:The Birth of a Sticky Idea . Fast Company. Retrieved March 11, 2014, from http:// www.fastcompany.com/1589725/made-stick-birth-sticky-idea Heath, C., & Heath, D. (2007). Made to stick: why some ideas survive and others die. New York: Random House. Reynolds, G. (2011). The naked presenter: delivering powerful presentations with, or without, slides. Berkeley, CA: New Riders.

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