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Start   with the        Golden Circle        How Great Leaders Inspire Action
What did these four have in common?
All fourstarted withthe golden circle.
What is TheGolden Circle?
“It is a principle grounded in thetenets of biology.” --Simon Sinek
Greatleaders
Think
ThinkACT
ThinkACTCommunicate
Why
Why How
Why How What   from the inside out.
WhatNeocortexrational factuallogical detail-orientedtextual statistical
How & WhyLimbic Brain & Amygdalapurpose decision-makingcontext instinctemotion no language
What’s Wrongwith What?
“When we communicate from the outside in, people canunderstand vast amounts of information, but it doesn’t drivedecision-m...
“When we communicate from the outside in, people canunderstand vast amounts of information, but it doesn’t drivedecision-m...
“When we communicate from the outside in, people canunderstand vast amounts of information, but it doesn’t drivedecision-m...
“When we communicate from the outside in, people canunderstand vast amounts of information, but it doesn’t drivedecision-m...
“When we communicate from the outside in, people canunderstand vast amounts of information, but it doesn’t drivedecision-m...
“When we communicate from the outside in, people canunderstand vast amounts of information, but it doesn’t drivedecision-m...
What’s rightabout why?
The Wright Brothers
The Wright Brothers No notoriety
The Wright Brothers No notoriety   The right people
The Wright Brothers No notoriety   The right people No funding
The Wright Brothers No notoriety   The right people No funding     Belief in the promise of flight
The Wright Brothers(Credited with the First Man-Powered Flight, December 17, 1903)    No notoriety               The right...
Why doesWhy work?
We follow those who lead, notfor them, but for ourselves. Andits those who start with "why" thathave the ability to inspir...
One man,one speech,immeasurable impact.
Start withthe golden circle
Start with Why
Sources:Sinek, S. Start With Why: How Great Leaders Inspire Everyone to Take Action. Portfolio        Hardcover: New York,...
Images:                                  Sun (slide 1): jenny downing via FlickrGolden Lights (slides 3, 4, 15, 22, 29, 32...
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WhatNeocortexrational factuallogical detail-orientedtextual statistical Studying Simon Sinek: Start With the Golden Circle

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