1. WELCOME
TO
OUR PRESENTATION

2.
Stamford University Bangladesh
Environment of Grameen phone
Submitted to
Nafiza Islam
Senior Lecturer,
Dept. of Business Administration

3.
Submitted By:
Najma Akter Suma BBA 044 13801
Tasnuba Hossain BBA 044 13802
Rita ashraf BBA 042 13411
Tasnim Ara Koth BBA 044 13803
Nusrat Jahan Fatima BBA 044 13945

4. Business Environment
The factor that surrounding our organization
and impact on our business is called business
environment.
There are two types of organization’s
environment. They are;
Internal Environment.
External Environment.

5. Grameenphone telecommunication
GP, is the leading telecommunications service provider in
Bangladesh. With more than 40.33 million subscribers (as of
January 2013)
Grameenphone received a license for cellular phone operation in
Bangladesh on November 28, 1996. Grameenphone started
operations on March 26, 1997, the Independence Day in
Bangladesh.

6. Evolution and History (Cont…)
Now…Grameenphone is now the leading telecommunications service provider
in the country with more than 27 million subscribers as of October
2010.Presently, there are about 60 million telephone users in the country, of
which, a little over one million are fixed-phone users and the rest mobile phone
subscribers. Starting its operations on March 26, 1997, the Independence Day of
Bangladesh, Grameenphone has come a long way. It is a joint venture
enterprise between Telenor (55.8%), the largest telecommunications service
provider in Norway with mobile phone operations in 12 other countries, and
Grameen Telecom Corporation (34.2% ), a non-profit sister concern of the
internationally acclaimed micro-credit pioneer Grameen Bank. The other 10%
shares belong to 10% to general retail and institutional investors. Over the years,
Grameenphone has always been a pioneer in introducing new products and
services in the local market. GP was the first company to introduce GSM
technology in Bangladesh when it launched its services in March 1997.The
technological know-how and managerial expertise of Telenor has been
instrumental in setting up such an internationalstandard mobile phone
operation in Bangladesh. Being one of the pioneers in developing the GSM
service in Europe, Telenor has also helped to transfer this knowledge to the
local employees over the years.
•Here We describe the Grameenphone Telecommunication
system & it’s business environment:
•Internal environment segment of Grameenphone:
Ownership;
Board of director;
Employees;
Physical work environment;
Organization Culture.

7. GP Managerial Values
MAKE IT EASY
Everything GP produce should be easy to understand and use. GP should
always remember that GP try to make customers lives easier.‟
KEEP PROMISES Everything GP do should work perfectly. If it doesn’t,
they’re there to put things right. They re about delivery, not over-‟
promising. They’re about actions, not words.
BE INSPIRING
T hey are creative. GP bring energy and imagination to our work.
Everything GP produce should look fresh and modern.
BE RESPECTFUL
GP acknowledge and respect local cultures. GP want to be a part of local
communities wherever GP operate. GP want to help customers with their
specific needs in a way that suits way of their life best.
Owners
This is a joint venture enterprise
between:
Telenor (55.8%)
Grameen Telecom Corporation
(34.2% ),
The other 10% shares belong to
general retail and institutional
investorsint venture company.

8. Reason for Being with GrameenPhone
GrameenPhone-Largest Network coverage
Board of Directors
Per Hylland--Director, chairman of health, safety chairman of HRC.
M. Shahjahan--Director, Chairman of Treasury Committee,
Chairman of Audit Committee.
Jamaluddin Ahmed FCA--Independent Director.
Ms. Parveen Mahmud FCA -- Managing Director of Grameen
Telecom Trust.
Mr. Hakon Bruaset Kjol -- Senior Vice President
Ms. Rokia Afzal Rahman --Independent Director.

9. Functional Level Strategies:
Grameenphone’s focus is on efficiency, quality,
innovation, and customer responsiveness.
Their main focus on After Sales Service that’s why for the
first time they introduce 24 Hours Helpline and many
GPC with the motto, “We are Here to Help”
GP s Human Resource & People management procedure‟
is so much powerful rather than the other telecom
companies, which are helping the company to achieve
the first place. Under Grameenphone there are more
than 5000 Employees working all over the country.
Employees
Managerial employees:
Fridtjof Rusten- Chief Financial Officer (CFO)
Vivek sood- Chief Financial Officer (CFO)
Haroon Bhatti- Chief People Officer (CPO)
Tanveer Mohammed- Chief Tecnology Officer (CTO)
Mohmad hossain- (CCAO)

10. Non Managerial Employees:
Customer care
representative
Attendance Office cleaners

11. Physical Work Environment
Security;
Bonus;
Promotion;
Training;
Free transportation;
Canteen facilities

12. Organizational Culture
Build effective alliances with other customer
service ;
Maintaining competitive qualities through
whole process of work ;
Positioning skilled human resources ;
Maintaining high ethical standard

13. External Environment
Task
Competitors;
Customers;
Suppliers;
Strategic partners;
Regulators;
General
Technological;
Economical;
Social culture ;
Political-legal;
International;

14. Competitors
There are some competitors doing the same business
in Bangladesh. They are------
Banglalink
Robi
Airtel
Citycell
Teletalk

15. Customers
They operate their service for all level of peoples.
They provide Especially package for retailer —Like
‘’POLLI phone’’
And also provided the ‘’djuice’’ package for young
generation.

16. Suppliers
Transmitters cable that comes from
Finland. Sim,Server system & other
technology from China.

17. Strategic partners
The strategic partners of Grameenphone are;
Society for Economic and Basic Advancement (SEBA) Eagle,
nationwide,
Kalikapur Daridro Kallan Sangsta (KDKS),
Socio-Economic Development Association (SEDA),
SSTD Communication, divisionally.

18. Regulators
The Bangladesh Telecommunications Regulatory
Commission, a statutory body, was formed in January 2002.
It is trying to build competence and run projects with the help
of ITU, World Bank and other international organizations.

19. Technologica
l
GP was the first company to
introduce GSM technology in
Bangladesh when it launched
its services in March 1997.
Economical
Grameenphone has great contribution on
economy :
It pays over tk. 6 billion in the tax
section in recent year.
It creates a large number of job
opportunities, which reduce
unemployment problem.
And they do many work to develop the
economic system of our country.

20. Social cultural Political-Legal International
Keeping their vision in mind
GrameenPhone aim to
extend their contribution to
the development of the
healthcare system
GP plan to develop an
educated and skilled
workforce
The Grameenphone is not
involves any political
activities.
The regulatory relationship
between business and the
government (legal system)
and its agencies that define
what organizations can and
can’t do.
It has substantial international
operations in Mobile Telephony,
Satellite Operations and Pay
Television Services.
In addition to Norway
and Bangladesh, Telenor AS
owns GSM companies in
Denmark, Austria, Hungary,
Russia, Ukraine, Montenegro,
Thailand, Malaysia and
Pakistan.

21. THANK YOUTHANK YOU