1. Questionnaire(Audience
Research – 10 people)
Hi, my name’s Oksana. I am 16 years old and I am an AS Media
Studies student at the Sixth Form College Solihull. Please complete
this questionnaire as honestly as possible by ticking the boxes
provided. Thank you.
1.What do you like about music magazines the most? (Select 1.)
□ The interviews with music artists
□ The competitions
□ The free gifts
□ The price
□ The information about the music industry you wouldn’t find anywhere else
2. What sort of music do you listen to most? (Select as many as you wish.)
□ Hip-Hop
□ R&B
□ Rap
□ Pop
□ Indie
□ Rock
□ Gothic
□ Classical
□ Blues
□ Reggae
□ Country
□ Electronic
□ Jazz
3.Which of the following music magazines do you already read? (Select as many as
you wish.)
□ Billboard
□ Vibe
□ Rolling Stone
□ Blender
□ Q
□ NME
□ XXL
□ Mojo
□ Kerrang
2. □ Top of the Pops
□ Spin
□ Hip Hop weekly
□ – None -
Define what you mean by ‘read’.
--------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------
-------------------------------
4.For what age group do you feel this magazine is aimed at? (Select 1.)
□ 5-15
□ 15-25
□ 25-35
□ 35-45
□ 45-55
□ 55+
5.On a scale of 1 to 5 rate how important the following are to you in a music
magazine( 5 being the most important and 1 being the least important): (circle the
numbers please)
□ The Gig / Concert reviews – 1 / 2 / 3 / 4 / 5
□ Information about new bands – 1 / 2 / 3 / 4 / 5
□ Competitions – 1 / 2 / 3 / 4 / 5
□ Tour dates – 1 / 2 / 3 / 4 / 5
□ Clear layout and easy to read – 1 / 2 / 3 / 4 / 5
6.What sort of musical genre would you say this magazine conveys the most
effectively? (Select 1 or 2 please.)
□ Hip-Hop
□ R&B
□ Rap
□ Pop
□ Indie
□ Rock
□ Gothic
□ Classical
7. Which gender do you feel this magazine is aimed at?
□ Male
□ Female
□ – Both genders -
8.Would you purchase this magazine; is this the sort of magazine you’re willing to
spend your money on? (Select 1)
□ Yes definitely (100%)
□ Probably (75%)
3. □ Maybe (40%)
□ No (0%)
9. How many hours a day do you spend listening to music / watching music based TV
channels such as 4Music or Viva or MTV / reading music magazines / visiting
musical websites.(Select 1.)
□ 0 to 10 minutes
□ 11 to 30 minutes
(Continues onto next page…)
□ 31 minutes up to 1 hour
□ 1 to 2 hours
□ 2 to 3 hours
□ 3 to 4 hours +
10. Do you listen to R&B music? (Select 1.)
□ Yes
□ No
11. Do you think the magazine makes it clear which musical genre it represents?
(Select 1.)
□ Yes
□ No
□ In some/most aspects
12.R&B music is very universal and many different people listen to it: (Select 1.)
□ Strongly agree
□ Agree
□ Neither agree not disagree
□ Disagree
□ Strongly disagree
13. Describe your opinion of R&B music on the scale below: (Circle 1 number from
each row please)
Violent 1 2 3 4 5 Non-
violent
Sexist 1 2 3 4 5 Non-
sexist
Racist 1 2 3 4 5 Non-racist
14.What do you think of the overall colour scheme of the magazine throughout the
front cover, contents page and double page spread?(Select 1)
□ It all has a really good colour co-ordination and the colours match throughout
4. □ The colours usually match most of the time however there are some colours
which are out of place
□ There are several colours in parts of the magazine which do not comply with
the colour scheme
□ There is no colour scheme what so ever and it is all completely chaotic with no
order
15. If you could, how would you improve this magazine? ;What would you add and
take away? (Explain briefly.)
--------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------
---------------------------------------
16. Do you think the price is reasonable for the magazine or is it too expensive, and
why do you think so? (Explain briefly please)
--------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------
--------------------------------------
Thank you for your time taken to complete this questionnaire.