1. For B2B Social Marketing
Professionals
Cloudera Customer Case Study
2. Cloudera: Company Background
Palo Alto based enterprise data
management company
Provides software, support, services
and training to data driven
enterprises
Grew to 450+ employees in 6 years
Needed to quickly get serious about
social media
3. “With Oktopost we can clearly see
how social media marketing
generates value for our business.”
(John Zuanich, Digital Marketing Manager)
4. Cloudera’s Conundrum
The Problem
Marketing department went
from four to seventeen
employees in a single year
Managing daily posts across
all social channels became
extremely time consuming
Could not measure ROI from
ad-hoc social posting
Tools like HootSuite and
Sprout Social were
overpriced and included
features irrelevant to their
marketing needs
What Cloudera Wanted
To see real business value
from social media
Central location for large-scale
content distribution through
social media
Integration with CRM’s like
Salesforce.com
Synchronized support for
multiple team members across
all social networks
5. Cloudera needed a social media
strategy that could keep up with
its rapid growth
6. Our Solution: Oktopost
The first tool of its kind that was
built for B2B
The only tool that measures
effectiveness of social media
marketing for B2B
The only tool that bridges the
gap between social media
content marketing and lead
generation
7. How Cloudera Leverages Oktopost
Cloudera was able to manage multiple
social profiles and company pages from
one convenient, powerful intrace
Enabled the company to participate in
dozens of LinkedIn discussion groups
related to big data
The marketing team could easily
distribute content using all of their social
profiles and LinkedIn groups
8. Integrate with Leading 3rd Party Platforms
Salesforce.com
• Oktopost synced all important lead
information with Salesforce.com
• This valuable data helped
significantly increase the rate in
which leads converted to sales
9. Measure Your Social Media ROI
Cloudera was able to see
exactly which campaign a
specific lead had come from
Able to see the real business
value of their social marketing
activities
Assess what type of content,
and which social network,
produced the highest ROI
10. Successful Campaign: Training Webinar
Using Oktopost, Cloudera conducted
a large scale campaign to promote
registration for a training webinar. The
campaign was a huge success.
Clicks
From 119 posts, the campaign
received 986 clicks!
Conversions
The webinar campaign generated over
130 registered attendee conversions
By knowing which attendee eventually
turned to a paid customer, Cloudera
was able to establish actual ROI for
their activities with this campaign
11. Cloudera Today
Social Activities Growth
•
Cloudera has tripled its social media activity
since it started using Oktopost
LinkedIn Discussion Groups
•
Prior to using Oktopost, Cloudera’s primary
focus on LinkedIn was managing its
company page
•
Now Cloudera 5+ posts a day on dozens of
LinkedIn discussion groups
12. By working with Oktopost, Cloudera not
only found a solution that could keep up
with its growth, but also accelerated its
ability to continue growing
