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LECTURE L05
INNOVATION
“I have not failed. I've just found 10,000 

ways that won't work.” 

– Thomas Edison
Adjacent Possible
The inventor must use the
components that exist in
his environment
Steven	
  Johnson
Combinatory Process
New technology is created 

by combining other existing
technology in new ways
Gall’s Law
All complex systems that work, evolved from 

simpler system that worked
The Law of Disappearing Technology
When some technique is
mastered, it will “disappear” as
something obvious and trivial, ...
The Resistance Corollary
Even outdated things that
should “disappear” don’t
due to supposed importance
Complexity of Technology
Local and linear
Global and Exponential
Population
Population explotion
7 billion people
Prosperity
GDP per person
Matt Ridley: When ideas have sex
Slide from Matt Ridley’s 2010 TED talk
How does innovation happen?
Who invented…
Telephone
Phonograph
Combustion engine
Photographic film
Alexander G. Bell
Thomas Edison
Karl Benz
George Ea...
The Brilliant Scientist working in his lab
http://en.wikipedia.org/wiki/Nikola_Tesla
Nikola Tesla
Menlo Park	
  
1876-1881
Tomas Edison
Innovation
Change in Technology
Something newly introduced, 

such as a new method or device
Innovation
Innovation
Innovation
DisruptiveSustaining	
  
	
  	
   	
   Evolutionary	
  
	
  	
   	
   Revolutionary	
  
Innovation
Sustaining Technology – Evolutionary
An innovation that improves a
product in an existing market in
ways that c...
Innovation
Sustaining Technology – Revolutionary
An innovation that creates a new
market by allowing customers to
solve a ...
Ford	
  Model	
  T
Innovation
Disruptive Technology
An innovation that creates a new (an
unexpected) market by applying a
...
How does innovation	
  really	
  happen?
"We take the ideas we've inherited
or stumbled across, and we 

jigger them together into 

some new shape." 

– Steven Jo...
Exchange
“It is through exchange that
mankind has enjoyed huge rise
in living standards”
Matt Ridley
The Coffee House
The Medici Effect
Environment of the space

Where people meet
Where ideas have sex
The Liquid network
A good idea is a network.
Innovations happens with
collaboration
Steven	
  Johnson
The Liquid network
Innovations happen when
ideas are shared
Steven	
  Johnson
The importance of cities
The Hummingbird Effect
Unexpected consequence of 

new innovations
The Hummingbird Effect
The Hummingbird Effect
Smartphones
DIY Drones
iPad
Printed press
DIY Drones
Filming effects, harvesting
Games for 2-5 year...
Sir Isaac Newton
The Slow Hunch
A lot of ideas linger on, 

sometimes for decades, 

in the back of people’s 

minds
Steven	
  Johnson
Source:	
  http://www.britannica.com/EBchecked/topic/187881/Douglas-­‐Engelbart
Douglas Englebart 1965 Apple Macintosh 1984
Any technology that is going to have significant
impact over the next 10 years is already at
least 10 years old
Source:	
 ...
The 10/10 Rule
10 years to build a new

platform, 10 years for it

to be adopted
Steven	
  Johnson
What do the following products have in common?
LSD
Post-it notes Viagra
Teflon
Penicillin
Serendipity
The accident of finding 

something useful or good 

without looking for it
Steven	
  Johnson
"In the fields of observation chance
favours only the prepared mind”
- Louis Pasteur
Impact of innovation
Gross domestic product
The Forth Quadrant
1MARKET/INDIVIDUAL
2MARKET/NETWORK
4
NON-MARKET/NETWORK
3
NON-MARKET/INDIVIDUAL
Liquid network
The Slow Hunch
10/10 Rule
Serendipity
NEXT
Diffusion of Innovation
L05 Innovation
L05 Innovation
L05 Innovation
L05 Innovation
L05 Innovation
L05 Innovation
L05 Innovation
L05 Innovation
L05 Innovation
L05 Innovation
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L05 Innovation

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When innovators try to envision how people will use their product they often have different ideas on what people want. Products that are of superior technology may fail and inferior succeed, only because the inferior product has some features that people are looking for.

In this lecture we look at how new products or technologies get adopted my markets. We look at the Law of Diffusion of Innovation, which explains how this adoption happens. We also look at what it takes for a new innovation to move from being a visionary idea to a practical product, or crossing the chasm. Finally we explore the hype cycle.

In this lecture we look at how innovation happens. We look at the slow hunch, the liquid network, and serendipity.

Publié dans : Technologie
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L05 Innovation

  1. 1. LECTURE L05 INNOVATION
  2. 2. “I have not failed. I've just found 10,000 
 ways that won't work.” 
 – Thomas Edison
  3. 3. Adjacent Possible The inventor must use the components that exist in his environment Steven  Johnson
  4. 4. Combinatory Process New technology is created 
 by combining other existing technology in new ways
  5. 5. Gall’s Law All complex systems that work, evolved from 
 simpler system that worked
  6. 6. The Law of Disappearing Technology When some technique is mastered, it will “disappear” as something obvious and trivial, and other more useful things that are built on top of it
  7. 7. The Resistance Corollary Even outdated things that should “disappear” don’t due to supposed importance
  8. 8. Complexity of Technology Local and linear Global and Exponential
  9. 9. Population Population explotion 7 billion people
  10. 10. Prosperity GDP per person
  11. 11. Matt Ridley: When ideas have sex
  12. 12. Slide from Matt Ridley’s 2010 TED talk
  13. 13. How does innovation happen?
  14. 14. Who invented… Telephone Phonograph Combustion engine Photographic film Alexander G. Bell Thomas Edison Karl Benz George Eastman AC Motor Nikola Tesla Safety razor King Camp Gillette
  15. 15. The Brilliant Scientist working in his lab
  16. 16. http://en.wikipedia.org/wiki/Nikola_Tesla Nikola Tesla
  17. 17. Menlo Park   1876-1881 Tomas Edison
  18. 18. Innovation Change in Technology
  19. 19. Something newly introduced, 
 such as a new method or device Innovation
  20. 20. Innovation
  21. 21. Innovation DisruptiveSustaining         Evolutionary         Revolutionary  
  22. 22. Innovation Sustaining Technology – Evolutionary An innovation that improves a product in an existing market in ways that customers are expecting Red Oceans - commodities
  23. 23. Innovation Sustaining Technology – Revolutionary An innovation that creates a new market by allowing customers to solve a problem in a radically new way May not be affordable enough to be disruptive
  24. 24. Ford  Model  T Innovation Disruptive Technology An innovation that creates a new (an unexpected) market by applying a different set of values. Affordable so the impact is major
  25. 25. How does innovation  really  happen?
  26. 26. "We take the ideas we've inherited or stumbled across, and we 
 jigger them together into 
 some new shape." 
 – Steven Johnson
  27. 27. Exchange “It is through exchange that mankind has enjoyed huge rise in living standards” Matt Ridley
  28. 28. The Coffee House
  29. 29. The Medici Effect
  30. 30. Environment of the space
 Where people meet Where ideas have sex
  31. 31. The Liquid network A good idea is a network. Innovations happens with collaboration Steven  Johnson
  32. 32. The Liquid network Innovations happen when ideas are shared Steven  Johnson
  33. 33. The importance of cities
  34. 34. The Hummingbird Effect
  35. 35. Unexpected consequence of 
 new innovations The Hummingbird Effect
  36. 36. The Hummingbird Effect Smartphones DIY Drones iPad Printed press DIY Drones Filming effects, harvesting Games for 2-5 years olds Spectacles
  37. 37. Sir Isaac Newton
  38. 38. The Slow Hunch A lot of ideas linger on, 
 sometimes for decades, 
 in the back of people’s 
 minds Steven  Johnson
  39. 39. Source:  http://www.britannica.com/EBchecked/topic/187881/Douglas-­‐Engelbart Douglas Englebart 1965 Apple Macintosh 1984
  40. 40. Any technology that is going to have significant impact over the next 10 years is already at least 10 years old Source:  http://www.businessweek.com/innovate/content/jan2008/id2008012_297369.htm   The 10/10 Rule
  41. 41. The 10/10 Rule 10 years to build a new
 platform, 10 years for it
 to be adopted Steven  Johnson
  42. 42. What do the following products have in common?
  43. 43. LSD Post-it notes Viagra Teflon Penicillin
  44. 44. Serendipity The accident of finding 
 something useful or good 
 without looking for it Steven  Johnson
  45. 45. "In the fields of observation chance favours only the prepared mind” - Louis Pasteur
  46. 46. Impact of innovation
  47. 47. Gross domestic product
  48. 48. The Forth Quadrant
  49. 49. 1MARKET/INDIVIDUAL 2MARKET/NETWORK 4 NON-MARKET/NETWORK 3 NON-MARKET/INDIVIDUAL
  50. 50. Liquid network The Slow Hunch 10/10 Rule Serendipity
  51. 51. NEXT Diffusion of Innovation

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