1.
Lecture L19
LOCAL

2.
Adjacent Possible
The inventor must use the
components that exist in his
environment
Steven
Johnson

3.
Eric Schmidt
MacTaggart Lecture, Edinburgh TV Festival

4.
If context is king,
context is its crown

5.
Mobile is more than
a small computer,
with small screen,
that happens to
do voice also

6.
WHY IS
IMPORTANT?
LOCAL

7.
THE INTERNET IN
1994

8.
DATACOMPLEXITY

9.
EXPONENTIAL
GROWTH

10.
30
DOUBLINGS
=
BILLION

11.
THEORY OF
DATACOMPLEXITY

12.
LINEAR

13.
CATEGORISED

14.
SEARCH
Search

15.
SMART
YOU

16.
DATA GENERATED EACH YEAR ARE
1,000,000,000,000,000,000,000
ZETTABYTE

17.
BIG DATA MARKET IS WORTH
48.3 BILLION USD
BY 2018

18.
BY
2015
IT
IS
EXPECTED
THAT
4.4
MILLION
JOBS
ARE
NEEDED
WORLDWIDE
FOR
DATA
ANALYSIS

19.
THE
DRIVER
IS FINANCIAL
Source:
IDC
IVIEW
Extracting
Value
from
Chaos

20.
COMPANIES HAVE
INVESTED IN TECHNOLOGY
FOR
4 TRILLION DOLLARS
SINCE 2005
Source:
IDC
IVIEW
Extracting
Value
from
Chaos

21.
75% OF DATA
COMES FORM
INDIVIDUALS
Source:
IDC
IVIEW
Extracting
Value
from
Chaos

22.
WHERE
DO
THE
PICTURES
WE
TAKE
GO?

23.
WHAT
DOES
A
“LIKE”
SAY
ABOUT
US?

24.
Local

25.
Have you played pógó?

26.
“Check in”

27.
Local
5 billion
check-ins to
FourSquare
!
Grew 3400%
in 2010

28.
Local
78% of
mobile users
use location
based apps

29.
EVERYTHING
WE
DO
CREATES
A
DIGITAL
FOOTPRINT

30.
NUMBER OF PEOPLE ON THE INTERNET
2,5 BILLION

31.
GOING TO BE
50 BILLION

32.
INTERNET
OF
THINGS

33.
ASSISTED
SERENDIPITY

34.
Study Exercise

35.
If you liked this, you will also like
this other thing

36.
Local

37.
What if you had all the music in the
world. What will you listen to next?

38.
Local is more
than where
you are
Local

39.
Local is also about you –
your digital footprint
Local

40.
Local is the CONTEXT of
the CONTENT
Local

41.
CONNECTING
DIGITAL
FOOTPRINTS
TOGETHER

42.
This is the
important stuff

43.
http://www.flickr.com/photos/zongo/

44.
Local
Around 67% of Netflix rentals
are a result of algorithmically
generated recommendations

45.
Data
analytics
system
will
explore
your
digital
footprints
KEY TREND

46.
Content
will
be
delivered
by
algorithms
KEY TREND

47.
Privacy vs. Transparency
PRIVATE PUBLIC

48.
Filter Bubbles http://www.thefilterbubble.com/
Local

49.
Eli Pariser
Filter Bubbles

50.
Personalised
Content

51.
Privacy vs. Transparency
PRIVATE PUBLIC

52.
Those who provide the most
relevant results win
KEY TREND

53.
Those who provide serendipity
to the experience will win
KEY TREND

54.
“The true cost of remaining
anonymous, then, might be
irrelevance.”
- Eric Schmidt, Google

55.
Eric Schmidt
MacTaggart Lecture, Edinburgh TV Festival

56.
Your
Digital
Footprint
+
Data
Analysis
+
Serendipity
=
Local
User
Experience
KEY TREND

57.
BIGDATA

58.
Summary
Local
is
more
than
where
you
are
Data
Complexity
means
smart
Big
Data
is
everywhere
Someone
will
analyze
the
data
Those
with
the
best
experience
win