L20 Local
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In 2011 a new app called FourSqure became wildly popular. It allowed people to "check-in" to a location so other could see where you are. This might be a stupid service to provide, but still 55 millions people signed up generating over 6 millions of check-ins. Think about all the data that got created about places and people. Local is the Lo in SoLoMo, the buzz word. Local is not only about location, it´s also about your digital track record. Over 70% of Netflix users watch the films recommend. Facebook and Google customize the content the provide to you, presumably to create a better user experience. However, there are some problems with filtering too much. We might get stuck in a bubble and never exposed to new ideas. Everything we do is tracked, creating digital footprint. Mining data to understand people´s behaviour is getting to be a huge and valuable business. Advertisers see opportunities in getting direct to their target groups.
L20 Local
- LECTURE L20 LOCAL
- WHERE DO THE PICTURES WE TAKE GO?
- WHAT DOES A “LIKE” SAY ABOUT US?
- Have you played “foursquare”?
- “Check in”
- Local 55 million people have checked in 7 billion times to FourSquare Grew 3400% in 2010
- Local 78% of mobile users use location based apps
- Adjacent Possible The inventor must use the components that exist in his environment Steven Johnson
- Eric Schmidt MacTaggart Lecture, Edinburgh TV Festival
- If content is king, context is its crown
- Mobile is more than a small computer, with small screen, that happens to do voice also
- WHY IS IMPORTANT? LOCAL
- THE INTERNET IN 1994
- DATACOMPLEXITY
- EXPONENTIAL GROWTH
- 30 DOUBLINGS = BILLION
- THEORY OF DATACOMPLEXITY
- LINEAR
- CATEGORISED
- SEARCH Search
- CUSTOMIZED YOU
- INTELLIGENT Software will tell you what you need before you realized
- BIG DATA MARKET IS WORTH 48.3 BILLION USD BY 2018
- IT IS EXPECTED THAT 4.4 MILLION JOBS ARE NEEDED WORLDWIDE FOR DATA ANALYSIS
- THE DRIVER IS FINANCIAL Source: IDC IVIEW Extracting Value from Chaos
- COMPANIES HAVE INVESTED IN TECHNOLOGY FOR 4 TRILLION DOLLARS SINCE 2005 Source: IDC IVIEW Extracting Value from Chaos
- DATA GENERATED IN 2015 WAS 5,600,000,000,000,000,000,000 5.6 ZETTABYTES
- 75% OF DATA COMES FORM INDIVIDUALS Source: IDC IVIEW Extracting Value from Chaos
- Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded.
- 500 hours of video are uploaded to YouTube every minute
- EVERYTHING WE DO CREATES A DIGITAL FOOTPRINT
- NUMBER OF PEOPLE ON THE INTERNET 3.5 BILLION
- GOING TO BE 50 BILLION
- INTERNET OF THINGS
- ASSISTED SERENDIPITY
- If you liked this, you will also like this other thing
- Local
- What if you had all the music in the world. What will you listen to next?
- Local is more than where you are Local
- Local is also about you – your digital footprint Local
- Local is the CONTEXT of the CONTENT Local
- CONNECTING DIGITAL FOOTPRINTS TOGETHER
- This is the important stuff
- http://www.flickr.com/photos/zongo/
- Local Around 67% of Netflix rentals are a result of algorithmically generated recommendations
- Data analytics system will explore your digital footprints KEY TREND
- Content will be delivered by algorithms KEY TREND
- Privacy vs. Transparency PRIVATE PUBLIC
- Filter Bubbles http://www.thefilterbubble.com/ Local
- Eli Pariser Filter Bubbles
- PERSONALISED CONTENT
- Privacy vs. Transparency PRIVATE PUBLIC
- Those who provide the most relevant results win KEY TREND
- Those who provide serendipity to the experience will win KEY TREND
- Privacy is dead. We have to change our norms KEY TREND
- “The true cost of remaining anonymous, then, might be irrelevance.” - Eric Schmidt, Google
- Eric Schmidt MacTaggart Lecture, Edinburgh TV Festival
- Your Digital Footprint + Data Analysis + Serendipity = Local User Experience KEY TREND
- BIGDATA
- 202020102000199019801970 HARDWARE SOFTWARE NETWORK DATA + INTELLIGENT REAL-TIME SOFTWARE KEY TREND
- Summary Local is more than where you are Data Complexity means smart Big Data is everywhere Someone will analyze the data Those with the best experience win