1. 
Media-monitoring report for the company
Month Year
Extended monitoring report
on publications about the
company
According to the monitoring services, in August, 2010 appeared 189 publications about the company
in the Ukrainian media. It is 41% less than previous month.
800
681
614
600
400
494
383
319
577
488
395
322
284
100
200
386
299
100
99
April
May
June
189
103
100
0
March
Company 1
Company 2
July
August
Company 3
Monthly number of publications about the market players
Balance of positive and negative
Most of key messages were neutral concerning the company. Critics was directed mainly on ____,
especially there were claims about ____.
Positive key messages
Statement about___
Negative key messages
Claim about___

1

2. 
Media-monitoring report for the company
Month Year
Number of mentions about the market
players
Key speakers
In August, 2010 there were mentioned 10
persons in the context of publications about the
company.
Structure of mentions about the
company’s key speakers
Speaker 1
Speaker 2
Speaker 3
Speaker 4
Speaker 5
0
5
Direct quotations
10
15
Indirect quotations
20
25
30
Other mentions

2

3. 
Media-monitoring report for the company
Month Year
Key messages of market
players
Company 1
■ Key message 1
25 publications (in 15 — as the main key
message)
Speakers
■ Key message 2
23 publications (in 2 — as the main key
message)
Speakers
■ Key message 3
13 publications (in all — as the additional key
message)
Speakers
■ Key message 4
10 publications (in 5 — as the main key
message)
Speakers
Company 2
■ Key message 5
23 publications (in 6 — as the main key
message)
Speakers
■ Key message 6
22 publications (in 11 — as the main key
message)
Speakers
Company 3
■ Key message 7
18 publications (in all — як домоміжне Key
message)
■ Key message 8
16 publications (in one — as the main key
message)
Speakers
■ Key message 9
6 publications (in one — as the main key
message)
Speakers
Company 4
■ Key message 10
13 publications (in one — as the main key
message)
Speakers
■ Key message 11
13 publications (in all — as the additional key
message)
Speakers
Company 5
■ Key message 10
13 publications (in one — as the main key
message)
Speakers
■ Key message 11
13 publications (in all — as the additional key
message)
Speakers

3

4. 
Media-monitoring report for the company
Month Year
Key messages cloud

4

5. 
Media-monitoring report for the company
Month Year
Geography and media
Main media
Main regions
Publications about the company issued in 126
media. Therefore this month there were 30%
less media as in previous month. Amond the
media dominated general media with the
national coverage. The biggest number of
publications issued in the following media:
____.
Less than a half of all publications (90 out of
189) issued in the regional media. Publications
issued in the 25 cities of 19 oblasts and in
Crimea. The biggest number publications issued
in Kharkiv, Odessa, Donetsk and Lviv.
15
Kharkiv obl.
Donetsk obl.
Odessa obl.
Zhytomyr obl.
Lviv obl.
Crimea AR
Kirovohrad obl.
Mykolaiv obl.
Sumy obl.
Zakarpattia obl.
Kyiv obl.
Ivano-Frankivsk obl.
Luhansk obl.
Zaporizhzhia obl.
Poltava obl.
Chernivtsi obl.
Vinnytsia obl.
Volyn obl.
Dnipropetrovsk obl.
Kherson obl.
9
9
6
6
5
5
5
5
4
4
3
3
2
2
2
1
1
1
1
0
2
4
6
8
10
12
14
16
Number of publications about the company in the regions

5

6. 
Media-monitoring report for the company
Month Year
Graphic attachements
30
24
25
19
20
15
15
11
13
10
10
7
10
5
1
1 2
3
9
6 5
1
9
7
9
8
6
6
3 3
1
0
Daily number of publications about the company
47%
53%
National
Regional
Share of the coverage of publications

6

7. 
Media-monitoring report for the company
Month Year
Mediamap of journalists,
who wrote about the
company

7