Digital marketing allows brands to connect with consumers in new ways online. It has led to 150 million Facebook users in 5 years and online advertising outpacing TV advertising in the UK. Positive conversations about brands on social media can lead to business growth as brands with more recommendations grow sales 4 times faster. Digital marketing is about facilitating conversations that influence brands, as consumers now trust strangers' opinions online more than advertising. The role of digital marketing is to ensure exponential connections between brands and consumers beyond what traditional media can provide.
15. Your job is to manage consumer
conversations about your brand.
16. Why?
Because positive conversations
Means business growth.
“Brands with the most
recommendation grow
4 times faster than the
category average.”
London School of Economics
17. Conversations happen everywhere,
and directly influence brand potential.
"Increasing recommendation
by 12% doubles sales growth.”
Bain Consulting
18. This is mainly
because Word
of Mouth has
been empowered
by Word of Click.
“It used to be said that one
dissatisfied customer talked to
ten other people. Now they can
talk to ten thousand“.
Bain Consulting
19. The crowds now are online,
and nothing beat their power
to make or brake.
20. We trust strangers!
“Consumers have replaced
trust in advertising with trust
in individuals – in particular
friends, family and colleagues
– but they also trust the
opinions of “strangers“
over marketing messages.“
Forrester