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Outdoor market online: Russia & Europe

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Outdoor market online: Russia & Europe

  1. 1. June 2014 updated Август 2014 October 2014 Outdoor Market Online: Russia & Europe
  2. 2. Hermes Group Facts & Figures Интернет-магазин уже есть, и было бы неплохо: Hermes – is the only global service provider positioned closed to customers and provides all services along the supply chain — Turnover of the Hermes Group в 2013 $2,64 bln — Suppliers joined Hermes-OTTO International supply chain and it keeps growing 2000 — Employees of Hermes Group worldwide 11 800 — For Hermes Fulfilment due the world’s largest automatic returns warehouse in Haldensleben The VDI Innovation Award 2013 — Parcels per year are processed by Hermes in Europe 452mln Sourcing & Product Transport Logistics Full Service E-Commerce Distribution — Hermes is a premium sponsor of the German Bundesliga
  3. 3. USA EU USA EU EU CN EU USA GLOBAL E-COMMERCE CN DE CN CN EU CN USA EU EU HNT’s Clients
  4. 4. Outdoor Industry Total Retail Sales European outdoor market (incl. Russia) volume $ 13,7 bln (+3% YoY) incl. $ 1,2 bln online sales Source: European Outdoor Group, Hermes Nextec Russia estimations
  5. 5. TOP-10 European Outdoor Market Leaders 13,4% 25,7% 12,2% 6,3% 5,7% 5,6% 5,0% 4,5% 4,1% 3,0% % of the European total outdoor market, 2013 Source: European Outdoor Group, Hermes Nextec Russia estimations
  6. 6. TOP-10 Countries’ Market Contribution TOP-10 countries provide 86% of the outdoor retail sales in Europe Source: European Outdoor Group, Hermes Nextec Russia estimations
  7. 7. European Outdoor Market Structure (2013) Apparel Footwear Outdoor accessories Backpacks & luggage Tents Climbing equipment Sleeping bags & mattresses Source: European Outdoor Group, Hermes Nextec Russia estimations
  8. 8. Russia’s Outdoor Market Specifics •Mushroom & berry pickers, fishermen influence •Weak position of special outdoor apparel •Strong position of gumboots •Strong position of tents •Practically no climbing
  9. 9. Outdoor Audience Segmentation (Russia) A.Hikers, campers, fishermen, hunters B.Countryside & summerhouse livers, summer residents C.Outdoor leisure pleasurers D.Outdoor sportsmen (Extreme)
  10. 10. 70 mln people Countryside & Summerhouse Livers, Suburbans •Products: apparel, footwear, burner stove, lantern, gas heater, air mattress, etc. •Total audience: 70 mln. At least 9 mln of them are the Internet purchasers.
  11. 11. 33 mln people Hikers, Campers, Fishermen, Hunters •Products: footwear, tent, sleeping bag, burner stove, inflatable boat, fishing chair, backpack etc. •Total audience: 33 mln. At least 8 mln of them are the Internet purchasers.
  12. 12. 20 mln people Outdoor Leisure Pleasurers •Products: footwear, event shelter, chair, lantern, cooling box, air mattress, backpack, etc. •Total audience: 20 mln. At least 8 mln of them are the Internet purchasers.
  13. 13. 1,5 mln people Outdoor Sportsmen (Extreme) •Products: apparel, footwear, backpack, sleeping bag, protection equipment etc. •Total audience: 1,5 mln. At least 1 mln of them are the Internet purchasers.
  14. 14. Russia’s Outdoor Market Volume Russian outdoor market volume $ 1 bln (+7% YoY) incl. $ 60 mln online sales Source: European Outdoor Group, Hermes Nextec Russia estimations
  15. 15. Russia: Most Active E-Shoppers 1.Outdoor extreme sportsmen 2.Young fishermen 3.Hikers
  16. 16. Russian Outdoor Online Market Perspectives Outstripping growth rate of the Russian outdoor online market in 2014 +30% YoY 5-fold market growth through 2013-2020 period up to $ 290 mln Outdoor online market dynamics forecast, $ mln, Russia, 2013-2020 Source: Nextec Russia estimations
  17. 17. Contacts: Oleg Zhukov Head of Marketing Hermes NexTec Russia Oleg.Zhukov@hermesworld.com www.hermesworld.com

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