In the marketing world, digital marketing seems to be the challenging sector where there are various way to promote our brand and that can be done through the web marketing techniques. The techniques are updated often accordingly towards the changes in the trends. The digital marketing helps out to create a great reach among the society and that can be done through the social media. Our website position and rankings can be improved by the SEO techniques which concentrate highly in gaining the web user to visit our site where the visitors can be converted to the customers and that can be done through the digital marketing technology.
3. WHAT IS DIGITAL
MARKETING?
THE CHALLENGING SECTOR AMONG ALL THE
MARKETING FIELD
THIS MAKES THE BRAND TO BE
QUALITATIVE BY CREATING IMPACT AMONG
THE WEB USERS
THE DIGITAL MARKETING INVOLVES THE
SEO, SMO AND THE SEM TECHNIQUES.
THE REACH CAN BE MADE WITH LESS
EXPENSE WHICH RESULTS IN GOOD PROFIT.
4. KING OF DIGITAL
MARKETING
•Content is termed as the king of marketing, which makes
the users to stay in the site for a period.
•Website looks classy when the content is good in its
quality
•Good content can grab many visitors and convert them
to as our customers. search engine needs the unique
content.
5. Two forms of digital
marketing
Pull digital
marketing
The consumer
seeks for
marketing content
Forms of digital marketing
Push digital
marketing
marketer sends a
message without
the consent of the
recipients
Two types:
7. Social media marketing
•The easy way to promote the brand is social
media marketing.
•More impact of the product can be made through
the innovative work on social media.
•The reach among the people would be good when
the impact is made through the social media
marketing
11. Customer satisfaction level
•The customer satisfaction level is good and the
process carried out are transparent to the client.
•The website can reach the great position when
particular steps were taken like SEO, SMO and further.
•The satisfaction for the small business clients were
good in promoting their brands and products.
•The resultant are that the easy way to promote the
brand and also to get the profit at a easier way is that
DIGITAL MARKETING.