Companies continue to squander their marketing and advertising budgets on outdated techniques, many of which now return negative ROI\'s! Social Media, when used correctly and effectively can transform your B2B or B2C business literally within weeks.

2. Who Are Social Media Frontiers?
Decision
makers
interested in Social Media
your products Frontiers Ltd.
Your Business
& services on
Social Media
• We explore the internet to find and drive your ideal clients to you
• We listen to what your target market wants, likes and dislikes and
approach your potential clients with what they want
• You become market leaders at interacting and managing your clients

3. • Our clients include:
 FTSE 100 companies
 World leading SME companies
 Government agencies
 Celebrities
 Sports stars
• Global client base:
 Europe
 Hong Kong
 Singapore
 Malaysia
 US
 New Zealand
 Australia

4. Internet users
2 billion worldwide
20%
Affluent Unemployed
Housewives Managers
Employees 80% CEOs
Students
Entrepreneurs Using
Social Media

5. Target Market Share
Awareness
Competition
YOU
SM
Engagement
Competition YOU

6. Traditional Marketing Online and Offline VS Social Media
Traditional marketing Quantity of Leads
Traditional online marketing
Quality Leads
Social Media Target Leads
(Passive Marketing)
Traditional marketing
Wait for customers to find
Traditional online marketing
your Ad or Business
(Active Marketing)
You can listen to 80% of the online users
Social Media and bring the ones interested
in your business to your door.

7. Its not all about how many Twitter
followers and Facebook friends you have !
Its so much more….

8. Its about how many clients have chosen to be your
Brands Advocates and how many of them are
ACTIVE and not Passive followers

13. Centralized interaction on a personal level
Customer Support
@Peter @customer
@companyname
@Paul
@customer
@Maria
All the interaction @customer
can be monitored
@Thomas
through one account

14. Listen RT
RT
The KEY is
RT
to find your Peter: Does RT
target market anybody knows RT
RT
were I can find xxx? RT RT
RT
Analyse and RT RT
Engage RT RT
@peter RT RT
@company
Have you had a RT RT
Solve their look here? RT
problem RT RT
www.abc.com
RT RT RT RT
@company
@company RT RT
Customer Thanks great! Got it RT
RT RT
and Brand and it is exactly what I
advocate
needed RT RT RT RT
@company RT
RT RT
RT
RT
RT
RT

15. &

16. The Power of Branding and Recommendation

17. Professional Connections
Linked to 17+ Million
Professionals
In 24 hours

18. Sales Pipeline of Social Media
Listen to Community Leadership
your market Mentions
creation content
Lead
capture Recommen Engage
dation Mentions Share insides and
transparency
Product
CRM
information
Call to
action Deals CRM
Engage
Monitoring using statistics to
control how much is too much
and how much is too little

19. The Return On Investment
of Social Media

20. The ROI of Social Media
Number of followers
Number of fans
ROI = Number of clicks
Number of visits
Number of views
Number of friends

21. The ROI of Social Media
EVERY SM GOAL CAN BE MEASURED
• Brand Awareness (Value in £)
• Google Ranking (Value in £)
• Client Retention (Value in £)
• Market Research Results (Value in £ of results gained)
SM •
Company = •
•
Centralized and personalized Customer Service
Live personalized Customer Support
Monitoring of Brand mentions
• Monitoring of Customer preferences
Goals • Monitoring of Customer feedback
• Number of targeted leads
• Cost avoidance for leads
• Increase in Target Market influence
• Viral marketing (Recommendation)
• Increase in Sales
Value in £ of each Goal = You need to have a value for each and this value
will be different from each company

22. How to calculate the ROI of social media
To calculate the ROI of an investment
ROI = (return – investment) / investment *100
SM ROI = (SM return – SMinvestment) / investment *100
This total value of the return gain per SM strategy
How do you define the social media return? How do you attach a dollar value to the return?
By calculating the result of each Strategy:
What is the average value of each customer you gain back?
What is the conversion rate in sales of making 1000 target people aware of your brand?
What is the conversion rate of visits to your website?

23. Social Media Outcome Result
Brand Awareness 3%
Google Ranking 4%
Client Retention 2%
Market Research Results 3%
Customer Service 4%
Live Customer Support 3%
Brand mentions 4%
Customer preferences 4%
Customer feedback 3%
Number of targeted leads 2%
Cost avoidance for leads 4%
Target Market influence 2%
Recommendations 4%
Sales 3%
Overall ROI for Social Media 45%

26. When did Social Media emerge?

30. In 2011………..
Social Media =
?

31. It should be……..
Social Media =
Your Business

32. Twitter dictates your stock price!!

34. Importance of Social Media Mentions
Measure and control = Measure and control
mentions on Social Media Target Market Influence

35. Why Social Media is a MUST?
KEY Benefits:
• Ability to monitor conversations about your
organisation
• Ability to measure the frequency of the discussion
about your brand
• Ability to address negative mentioning
• Identification of new product or service opportunities
• Early warning of potential product or service issues
• Better understanding of customers perceptions of
your brand
• Improved insights about your target markets
• Improve customer retention

36. Why Social Media is a MUST?
More KEY Benefits:
• Your Social Media continues to grow all the time
unlike one off payments for ads
• Greater favourable perceptions of the brand
• Client database growth
• Ability to develop targeted marketing activities
• Increase in new business
• Google ranking domination
• Reduced overall marketing expenses with much
greater impact

39. …they rank on Social Networks than in Google Ranks

40. “90% of consumer trust peer
recommendation
Only 10% trust advertisement”

42. What we do for clients
*Due to privacy rights we can not show many of our clients results

46. INSTANT TARGETTED TRAFFIC
19,500 clicks in 7 days 2009 11,419 clicks in 2.5 days with only
1 new account 2011

47. Social Media B2B Facts and Case Studies

48. In order to succeed in B2B social media,
Companies must have the ability to create and amplify thought
leadership content to keep high-level decision makers engaged
and conversing on their brand's differentiated value.
The great thing about B2B social media is that …
A single successful interaction
with a single person who influences a multi-million dollar deal
can often justify social media investments

49. Social Media Marketing B2B Facts
• 86% of B2B firms are using social media, compared to 82% of B2C
• B2B advertising spend on social media and lead generation sites
is forecast to grow at an annualized rate of 21% and 17% respectively to 2013.
• Online accounted for 7% of the B2B marketing mix in 2008.
This is set to reach 12% by 2013.
• B2B marketing spending on social networking sites is predicted to rise 43.3%.
• Forrester predicts B2B interactive marketing spending to reach $4.8 billion by 2014;
almost double that estimated for 2009 ($2.3 billion).
• B2B social media marketing spending will grow from just $11 million
in 2009 to $54 million in 2014.
• US business-to-business (B2B) advertising and marketing spending
will increase by 0.8% this year, to $129 billion.

50. The debate over whether or not
Social Media is appropriate for B2B marketing
is not really a debate!
86% of B2B firms are using social media, compared to 82% of B2C
All marketing (whether B2C or B2B) targets Real People
Real People are social
They enjoy conversations and value authentic relationships

51. The Social Technographics of Business Buyers
Some highlights from this research (start by looking at the right two columns):
• 91% of these technology decision-makers were Spectators;
the highest number I've ever seen in a Social Technographics Profile.
• This means you can count on the fact that your buyers are reading blogs, watching user generated video,
and participating in other social media.
• Note that 69% of them said they were using this technology for business purposes.
• Only 5% are non-participants (Inactives).
• 55% of these decision-makers were in social networks (Joiners);
despite as mature businesspeople and not college students, you'd think they'd be participating a lot less.
• 43% are creating media (blogs, uploading videos or articles, etc.) and 58% are Critics,
reacting to content they see in social formats. Again the numbers are very high compared
to other groups we've surveyed, and again the level of participation for business purposes is also very high .

52. Read more about this here:
http://socialmediatoday.com/ClientFiles/2b461d74-0b05-4149-a6fd-33257181a2c7/sapnetworks.pdf

53. How Social Media Helped Cisco Shave
$100,000 + Off a Product Launch
As early as 2008, networking giant Cisco was well along in its social media evolution.
Back then you could find the company on Facebook, Twitter and YouTube.
Yet something was missing – the hard business case for social media.
Like most companies, Cisco knew it was benefiting from social media,
but it couldn’t prove it.
The launch of a new router using only social media would provide
the proof Cisco’s marketers were seeking.
The results surprised even the social media enthusiasts. With this single project,
the company shaved six figures off its launch expenses and set a new precedent
for future product launches.
“It was classified as one of the top five launches in company history,”
said LaSandra Brill, senior manager, global social media.
“It was the crossing the chasm point for us in the adoption phase of social media
and helped us get over the hump of internal acceptance.”

55. Social Media B2C Facts and Case Studies

56. Social Media Facts
• 46% of micro business owners utilize social media
• By 2012, half of the world’s Internet users, 1 billion people, will have
a Facebook account
• 46% of Internet users worldwide interact with social media on a daily
basis, many of them are decision takers or business owners.
• 25% of social media users are more likely to look into a brand
advertising on social media
• 15% of these users are more likely to purchase from social media
advertisers
• 38% of Small & Micro Businesses would use social media more if they
had more time or a convenient management solution

57. Social Media Facts
• $4.26 billion will be spent on social media marketing
globally in 2011
• 48% of Twitter users check their account at least once
a day
• 71% of Twitter users expect to receive marketing
messages via the platform
• 78.6% of consumers have joined a company’s
community to get more information on the company

60. Social Media Changes How Businesses
Are Run

61. How can you become involved?

62. Your Social Media Implementation Plan
1. Start with your goals and strategies overall.
2. Identify and listen to existing conversations.
3. Know your audience;
Are they local or worldwide? Which industry?
What are their needs? Are they using social media? If they are, what
social networks are they on?
Are the employees on Social Media?
4. Choose the right social media channel;
not all social media channels are right for your business.
This will depend on you knowing your audience and the type of
industry they are in.
5. Create a social media marketing plan;
treat it as part of your traditional marketing plan, this might become
the most effective part of your plan over the next years.

63. 6. Empower and encourage your internal organization to
participate
7. Create community; it's not about followers, it's about brand
advocates.
It's not about followers; it's about active followers,
it's about people waiting for the information you share and
following your lead.
8. Choose the right content; create leadership content to keep high-
level decision makers engaged
9. Measure the results on all social media strategies you
implement to invest more in the ones that bring the best results
10. Reward your followers; You will get more coverage in the press
and attention to stand out from the crowd.

64. What do we do?
We have a variety of customizable service ranging from:
• Social Media Marketing Management for B2B and B2C
• Social Media Marketing Consultancy and Training
• CRM through Social Media
• Reputation Management
• Market Research on Social Media
• Mobile Marketing
• Potential Clients Database building using Mobile Marketing and Social Media

65. Selection From Services Below:
• Traffic generation to your website
• Social Media Optimization (Google Ranking through Social Media)
• Targeted growth of your Social Media
• Improve customer retention and interaction
• Implementation or Improvement of Customer Support in real time
• Mobile Marketing implementation
• Better understanding of customers perceptions of your brand
• Potential Clients database growth
• Ability to measure the frequency of the discussion about your brand
• Address negative mentioning
• Mobile App creation
• Identification of new product or service opportunities
• Early warning of potential product or service issues
• Improved insights about your target markets
• Greater favourable perceptions of the brand
• Ability to develop targeted marketing activities
• Increase in new business
• Reduced overall marketing expenses with much greater impact

66. Social Media is growing rapidly; is
your company growing with it?
Interested in Social Media Solutions for your
Business?
SocialMediaFrontiers @SocialMediaF
Phone : +44 (0) 1223 969 054
Fax :+44 (0) 1223 280 242
E Mail :info@socialmediafrontiers.com
Website :http://www.socialmediafrontiers.com/