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AUDIENCE DEVELOPMENT REDEFINED
Intelligent audience automation to develop relevant, organic audiences.
PRIVATE AND CONFIDENTIAL
MASS media to ME media
“NEW”
Narrowcasting
one to one to many
“OLD”
Broadcasting
one to one
RELEVANCE is key to getting consumers attention and
keeping it. Brands need to develop organic audience and
harness the POWERFUL collective network effect to compete.
PRIVATE AND CONFIDENTIAL
Content
Podcast
Commerce
Video
Social
Stream
VisualAudio
Audience and tools are fragmenting rapidly across a growing universe of new channels
and platforms, making them difficult and expensive to develop.
PROBLEM
Brands either pay to build audiences or use platforms that only address one aspect of their
audience development, and don’t build meaningful ongoing relationships.
PRIVATE AND CONFIDENTIAL
A single platform powered by machine learning that redefines audience development for
the stack of a brands audience.
Our intelligent audience automation enables brands to identify, track and retain their organic
audiences, increasing engagement, and harnessing their powerful collective network effect.
SOLUTION
Machine Learning
PRIVATE AND CONFIDENTIAL
[ ]
YOUR AUDIENCE IS TELLING YOU EVERYTHING YOU NEED TO KNOW
YOU ARE WHAT YOU READ AND SHARE
Social Media and content sharing creates millions of opportunities to identify, activate
and connect your brand, product and content with a relevant passionate audience.
OPPORTUNITY
+
+
>
Build
Analyze
Listen
SOCIAL DATABASES
We built an integrated SOCIAL AUDIENCE TERMINAL powered by
searchable social databases with all the tools you need to build,
manage, analyze and engage real-time organic audience.
You build email databases. Why not social databases?
+
Manage
+
Listen: Hear everything relevant to you.
TARGET INSTANT
Track links, hashtags, @names,
keywords & phrases,
demographics, geographic
data and influencers
EFFICIENT
Saves hours a day making it easy
to develop your audience. Now
your social leads and influencers
come to you.
Understand conversations as
they happen in order to
capitalize on relevant trends and
marketing opportunities
Listen Build Analyze Manage+ ++
Database people, content shared & conversation happening about
your brand, products, content, competitors, and trends.
ANALYZE SEGMENT DEVELOP
Social Report analytics give
deep insights into your audience
database attributes
Search & filter social data to
segment your audience into
actionable lists.
Community building & engagement
tools, fast following, favoriting
relevant content, export data to
Twitter lists or ads.
Build custom audiences. Automatically capture people & businesses that
meet your targeting criteria, and track their content and conversations.
Listen Build Analyze Manage+ ++
Build: Databases that never stop growing.
MEASURE UNDERSTAND ENGAGE
Live audience analysis
about a trend, your brand,
broadcast or event.
Actionable insights to
develop targeted content
and connect it to
influencers.
Your audience is telling you everything you need to know.
Real-time second by second audience driven insights.
Listen Analyze Manage
Analyze: Real-time data driven decisions.
+ ++
Trends. conversations,
Influence, content, keyword,
hashtags & sentiment.
Listen Build Analyze Manage+ ++
Harness the power of your biggest asset.
Manage and market to them in searchable segmented databases.
Manage: Your followers aren't just a number.
Export data into exportable
CSV & PDF Social Reports.
Manage your followers in a
searchable database.
Integrated tools to strategically
build & engage organic audience.
Segment your followers
into SocialQube lists.
Target with relevant right time,
right place Tweets or ads.
Market to your follower lists with
personalized DM campaigns.
See your audience come to life with
second by second LiveAnalytics.
Auto append data to your followers
records with ProfilePlus
Social Database
PRIVATE AND CONFIDENTIAL
PROBLEM
Finding, curating and creating TRENDING content is challenging
given how much content is created on a daily basis. Outsourcing
content creation results in low quality content.
Creating unique daily SEO compliant
CONTENT to compete effectively is
expensive and time consuming.
MACHINE LEARNING curated content publishing at scale to attract,
retain and engage your audience.
Publish
Syndicate
Curate
INTELLIGENT CONTENT HUBS
Amplify
+
+
+
+
Curate: Targeted SEO optimized content.
Publish Syndicate Amplify+Curate + + Amplify
[ ]User defined machine learning models identify, classify, and
curate SEO optimized content feeds.
EASILY customize sources, improve content
recommendation and classification based
on your specific KPIs
AUGMENT or CREATE original content by
inserting relevant images, videos and Tweets
with the editor recommendation engine.
PRIVATE AND CONFIDENTIAL
Compete effectively in the world where daily trending content is king to stay relevant
Publish: Rich media at scale.
Curate Syndicate++ Publish + Amplify
BUILD POWERFUL stand alone sites
that dynamically publish content at
scale.
MOVE BEYOND a blog by injecting
intelligent hubs into web sites to
create magazines.
Curate Publish AmplifySyndicate+ ++
Syndicate: Content to relevant audiences.
Partner content is syndicated across our network newsletter, social, and relevant sites.
Driving seo and quality engaged traffic.
ContentQube
Newsletter
ContentQube
Social
PRIVATE AND CONFIDENTIAL
Content hubs generate content to attract new audience and keep them
engaged across brands distribution channels.
Curate Publish Syndicate Amplify+ ++
email
search
social
Multi-channel engagement amplifies your brand scale, reach and relevance.
Amplify: Expand your brand reach.
I can do 3 hours of social audience development
work in 10 minutes using SocialQube.
“ Liz Neoprint
ABC Health News Social
Whitney Anderson
CEO Fraud.Net
ContentQube is revolutionary for content marketing. It
gives us a stream of daily targeted content, and is like
having an editor, Seo specialist and dedicated blogger in a
single turn key solution.“
Our best in class audience architects collaborate with you to
develop your strategy, and execute your audience
development, management, marketing and engagement.
Social Audience Services
Developing and managing your audience should not be your full time job!
oneQube audience team supplies on-site and off-site personnel to create the best
strategies to develop, manage and engage your audience.
Managed Services: Our audience architects
Audience
Architects
Audience
Manager
Build & Engage and
market to your audience
Social Audience
Digital Strategist
Director of Managed
Services	
Monitoring
Opportunities
coordinator with
content teams
Tech Strategy &
Reporting
Client Happiness
Develop your custom
audience & content
strategy
SOCIAL
LISTENING
CONTENT
CURATION
NATIVE
CONTENT
2017 INTERNET
3.77B Internet Users
2.78B Social Media
8.0B Mobile Subs
2.5B Social Mobile
$17B 2016
$20B 2017
NATIVE
CONTENT
CONTENT
CURATION
$9B 2016
$14B 2017
SOCIAL
LISTENING
$2.7B 2016
AUDIENCE
PRIVATE AND CONFIDENTIAL
PRICINGB2CB2B
BASIC monthly
$750/month 3 feed

$250/month per feed
$1,000 setup/training
Social Audience
Development
$1,800/m
Management
$3,000 - $15,000/m
Paid
$5,000 min spend
CLIENTS
CLIENTS
SAAS
AGENCY
ENTERPRISE
SERVICES
BASIC monthly
$249
$499
$799
AGENCY
ENTERPRISE
CLIENTS
SAAS
PRIVATE AND CONFIDENTIAL
Eder Holguin
CEO
Co-Founder
Peter Bordes
President/Exec Chairman
Co-Founder
Tammo Mueller
CTO
Co-Founder
Marcela Shine
COO/Product Development
Co-Founder
Shana Williams
Director Audience Services
LEADERSHIP
Adi Prakash
Advisor Machine Learning & ai
AUDIENCE DEVELOPMENT REDEFINED
Intelligent audience automation to develop relevant, organic audiences.

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Intelligent Audience Automation to Develop Relevant Organic Social & Content Audiences

  • 1. AUDIENCE DEVELOPMENT REDEFINED Intelligent audience automation to develop relevant, organic audiences.
  • 2. PRIVATE AND CONFIDENTIAL MASS media to ME media “NEW” Narrowcasting one to one to many “OLD” Broadcasting one to one RELEVANCE is key to getting consumers attention and keeping it. Brands need to develop organic audience and harness the POWERFUL collective network effect to compete.
  • 3. PRIVATE AND CONFIDENTIAL Content Podcast Commerce Video Social Stream VisualAudio Audience and tools are fragmenting rapidly across a growing universe of new channels and platforms, making them difficult and expensive to develop. PROBLEM Brands either pay to build audiences or use platforms that only address one aspect of their audience development, and don’t build meaningful ongoing relationships.
  • 4. PRIVATE AND CONFIDENTIAL A single platform powered by machine learning that redefines audience development for the stack of a brands audience. Our intelligent audience automation enables brands to identify, track and retain their organic audiences, increasing engagement, and harnessing their powerful collective network effect. SOLUTION Machine Learning
  • 5. PRIVATE AND CONFIDENTIAL [ ] YOUR AUDIENCE IS TELLING YOU EVERYTHING YOU NEED TO KNOW YOU ARE WHAT YOU READ AND SHARE Social Media and content sharing creates millions of opportunities to identify, activate and connect your brand, product and content with a relevant passionate audience. OPPORTUNITY
  • 6. + + > Build Analyze Listen SOCIAL DATABASES We built an integrated SOCIAL AUDIENCE TERMINAL powered by searchable social databases with all the tools you need to build, manage, analyze and engage real-time organic audience. You build email databases. Why not social databases? + Manage +
  • 7. Listen: Hear everything relevant to you. TARGET INSTANT Track links, hashtags, @names, keywords & phrases, demographics, geographic data and influencers EFFICIENT Saves hours a day making it easy to develop your audience. Now your social leads and influencers come to you. Understand conversations as they happen in order to capitalize on relevant trends and marketing opportunities Listen Build Analyze Manage+ ++ Database people, content shared & conversation happening about your brand, products, content, competitors, and trends.
  • 8. ANALYZE SEGMENT DEVELOP Social Report analytics give deep insights into your audience database attributes Search & filter social data to segment your audience into actionable lists. Community building & engagement tools, fast following, favoriting relevant content, export data to Twitter lists or ads. Build custom audiences. Automatically capture people & businesses that meet your targeting criteria, and track their content and conversations. Listen Build Analyze Manage+ ++ Build: Databases that never stop growing.
  • 9. MEASURE UNDERSTAND ENGAGE Live audience analysis about a trend, your brand, broadcast or event. Actionable insights to develop targeted content and connect it to influencers. Your audience is telling you everything you need to know. Real-time second by second audience driven insights. Listen Analyze Manage Analyze: Real-time data driven decisions. + ++ Trends. conversations, Influence, content, keyword, hashtags & sentiment.
  • 10. Listen Build Analyze Manage+ ++ Harness the power of your biggest asset. Manage and market to them in searchable segmented databases. Manage: Your followers aren't just a number. Export data into exportable CSV & PDF Social Reports. Manage your followers in a searchable database. Integrated tools to strategically build & engage organic audience. Segment your followers into SocialQube lists. Target with relevant right time, right place Tweets or ads. Market to your follower lists with personalized DM campaigns. See your audience come to life with second by second LiveAnalytics. Auto append data to your followers records with ProfilePlus Social Database
  • 11. PRIVATE AND CONFIDENTIAL PROBLEM Finding, curating and creating TRENDING content is challenging given how much content is created on a daily basis. Outsourcing content creation results in low quality content. Creating unique daily SEO compliant CONTENT to compete effectively is expensive and time consuming.
  • 12. MACHINE LEARNING curated content publishing at scale to attract, retain and engage your audience. Publish Syndicate Curate INTELLIGENT CONTENT HUBS Amplify + + + +
  • 13. Curate: Targeted SEO optimized content. Publish Syndicate Amplify+Curate + + Amplify [ ]User defined machine learning models identify, classify, and curate SEO optimized content feeds. EASILY customize sources, improve content recommendation and classification based on your specific KPIs AUGMENT or CREATE original content by inserting relevant images, videos and Tweets with the editor recommendation engine.
  • 14. PRIVATE AND CONFIDENTIAL Compete effectively in the world where daily trending content is king to stay relevant Publish: Rich media at scale. Curate Syndicate++ Publish + Amplify BUILD POWERFUL stand alone sites that dynamically publish content at scale. MOVE BEYOND a blog by injecting intelligent hubs into web sites to create magazines.
  • 15. Curate Publish AmplifySyndicate+ ++ Syndicate: Content to relevant audiences. Partner content is syndicated across our network newsletter, social, and relevant sites. Driving seo and quality engaged traffic. ContentQube Newsletter ContentQube Social
  • 16. PRIVATE AND CONFIDENTIAL Content hubs generate content to attract new audience and keep them engaged across brands distribution channels. Curate Publish Syndicate Amplify+ ++ email search social Multi-channel engagement amplifies your brand scale, reach and relevance. Amplify: Expand your brand reach.
  • 17. I can do 3 hours of social audience development work in 10 minutes using SocialQube. “ Liz Neoprint ABC Health News Social Whitney Anderson CEO Fraud.Net ContentQube is revolutionary for content marketing. It gives us a stream of daily targeted content, and is like having an editor, Seo specialist and dedicated blogger in a single turn key solution.“
  • 18. Our best in class audience architects collaborate with you to develop your strategy, and execute your audience development, management, marketing and engagement. Social Audience Services
  • 19. Developing and managing your audience should not be your full time job! oneQube audience team supplies on-site and off-site personnel to create the best strategies to develop, manage and engage your audience. Managed Services: Our audience architects Audience Architects Audience Manager Build & Engage and market to your audience Social Audience Digital Strategist Director of Managed Services Monitoring Opportunities coordinator with content teams Tech Strategy & Reporting Client Happiness Develop your custom audience & content strategy
  • 20.
  • 21.
  • 22. SOCIAL LISTENING CONTENT CURATION NATIVE CONTENT 2017 INTERNET 3.77B Internet Users 2.78B Social Media 8.0B Mobile Subs 2.5B Social Mobile $17B 2016 $20B 2017 NATIVE CONTENT CONTENT CURATION $9B 2016 $14B 2017 SOCIAL LISTENING $2.7B 2016 AUDIENCE
  • 23. PRIVATE AND CONFIDENTIAL PRICINGB2CB2B BASIC monthly $750/month 3 feed
 $250/month per feed $1,000 setup/training Social Audience Development $1,800/m Management $3,000 - $15,000/m Paid $5,000 min spend CLIENTS CLIENTS SAAS AGENCY ENTERPRISE SERVICES BASIC monthly $249 $499 $799 AGENCY ENTERPRISE CLIENTS SAAS
  • 24. PRIVATE AND CONFIDENTIAL Eder Holguin CEO Co-Founder Peter Bordes President/Exec Chairman Co-Founder Tammo Mueller CTO Co-Founder Marcela Shine COO/Product Development Co-Founder Shana Williams Director Audience Services LEADERSHIP Adi Prakash Advisor Machine Learning & ai
  • 25. AUDIENCE DEVELOPMENT REDEFINED Intelligent audience automation to develop relevant, organic audiences.