1.
Digital
Developments
In
Hospitality
October,
5st
2011
Analytic
Trends
Social
Media
-­‐ -­‐
Digital
IQ
Index
p.2
-­‐
Facebook’s
new
face
p.6/7
-­‐ -­‐
Web
Analytic
Tools
p.3
-­‐
Social
Media
Solutions
for
Hotels
p.8
-­‐
Mobile
Trends
Online
Trends
-­‐
-­‐
Mobile
Applications
p.4/5
-­‐
Online
Services
for
Hotels
p.9
-­‐ -­‐
Augmented
Reality
p.5
-­‐
Online
Booking
Engines
p.10
September
2011:
New
Digital
Marketing
Opportunities
for
Hoteliers!
Big
news
for
hoteliers:
the
summer
break
inspired
many
Digital
Developments
digital
oriented
firms.
in
Hospitality
is
a
division
of
Oneglobe
Online,
Social
Media,
Mobile
or
Analytic
oriented
companies
Network
dedicated
to
launched
or
improved
new
services
that
should
make
hoteliers
exploring
Net
happy.
capabilities
and
innovations
facilitating
It
is
a
matter
of
technological
evolutions
that
are
going
to
differentiation
via
impact
the
online
marketing
and
communication
strategies
within
the
hospitality
industry.
breakthrough
services.
DDIH
explores
the
For
those
who
can’t
follow
DDIH
blog
regularly,
this
newsletter
impact
of
apps,
tools
and
summarizes
the
biggest
digital
trends
of
the
previous
month.
platforms,
already
adopted
in
the
The
DDIH
Team
marketplace,
and
the
impact
on
users’
service
expectations.

2. Analytic
Trends
Digital
IQ
Indexes
and
analytic
tools
are
good
online
performance
indicators
for
hotels.
Digital
IQ
Index
More
and
more
research
centers
classify
hotels
according
to
their
What's
Your
Social
Media
Digital
IQ
Index
(IQ
meaning
Intellectual
Quotient)
after
having
Marketing
IQ?
September
6,
2011
evaluated
their
online
influence.
As
you
make
your
2012
marketing
plans,
The
Digital
IQ
Index
enables
hotels
to
consider
what
you
need
to
do
to
take
your
position
themselves
according
to
their
social
media
marketing
to
the
next
level.
To
competitors’
position
in
the
market.
ensure
your
firm's
maximizing
its
social
media
effectiveness,
now's
the
time
to
check
Download
L2
Digital
IQ
Reports:
your
organization's
social
media
marketing
-­‐ Travel
IQ.
-­‐ Facebook
Here
are
30
questions
to
help
determine
Analytic
tools
such
as
Klout
and
your
firm's
social
media
marketing
IQ.
These
PeerIndex
measure
the
online
questions
will
help
you
assess
where
your
performance
of
a
website
taking
into
organization
is
in
terms
of
social
media
account
their
social
media
influence.
marketing
maturity
and
where
you
may
need
to
improve
effectiveness.
http://www.clickz.com/clickz/column/2106136/wha
ts-­‐social-­‐media-­‐marketing-­‐iq
Dachis
Group
Debuts
‘Social
Business
Index’
–
Think
Of
It
As
Klout
For
Companies
September
13,
2011
Today
sees
the
launch
of
the
Social
Business
Index,
a
project
from
social
business
services
company
Dachis
Group.
In
essence,
the
information
service
aims
to
provide
some
insights
into
how
‘social’
companies
are,
and
how
they
stack
up
against
similar
corporations
in
their
respective
industries
and
their
competitors,
and
provide
some
‘social
business’
benchmarks
by
company,
subsidiary,
geography,
department
and
brand.
If
Klout
and
PeerIndex
are
about
trying
to
measure
the
‘socialness’
and
influence
of
people
and
rank
them,
Dachis
Group
basically
wants
to
do
the
same
for
corporations,
in
real
time.
The
Social
Business
Index
is
free,
with
advanced
features
available
to
companies
and
registered
users
for
a
fee.
http://ddih.wordpress.com/2011/09/13/dachis-­‐group-­‐debuts-­‐‘social-­‐business-­‐index’-­‐–-­‐think-­‐of-­‐it-­‐as-­‐klout-­‐for-­‐
companies/
2

3. Twitter
Releases
Web
Analytics
Web
analytic
tools
Tool
September
14,
2011
Twitter
Web
Analytics
is
intended
to
give
website
owners
more
data
on
the
effectiveness
of
their
Twitter
integrations.
It’s
powered
by
BackType,
the
social
analytics
company
that
Twitter
acquired
in
July.
Twitter
Web
Analytics
will
help
publishers
and
website
owners
understand
three
key
things:
How
much
of
their
content
is
being
shared
on
Twitter,
how
much
traffic
Twitter
is
sending
their
way
and
how
well
Tweet
Buttons
are
performing.
The
tool
is
free
and
currently
in
beta.
http://ddih.wordpress.com/2011/09/14/twitter-­‐
releases-­‐web-­‐analytics-­‐tool/
Klout
Adds
Topic
Pages
To
Give
Users
More
Context
Around
A
Subject
And
Its
Influencers
September
15,
2011
Klout
aims
to
provide
more
context
about
a
specific
topic.
On
the
topic
page,
Klout
shows
the
top
influencers
in
a
given
topic,
regardless
of
their
overall
Klout
score.
Pages
showcase
content
that
recently
influenced
others,
as
well
as
top
+K
recipients
(+K
is
a
measurement
tool
Klout
offers
users
to
vote
for
peers’
influence
in
topics).
Klout
says
that
it
plans
to
add
analytics,
trends,
and
more
to
topic
pages.
Topic
pages
can
be
accessed
by
clicking
through
any
topic
link
on
the
site,
such
as
from
someone’s
topic
page.
Top
influencers
on
a
topic
are
determined
based
on
interactions
and
engagement
from
other
topical
influencers
on
content.
http://ddih.wordpress.com/2011/09/15/klout-­‐adds-­‐topic-­‐pages-­‐to-­‐give-­‐users-­‐more-­‐context-­‐around-­‐a-­‐
subject-­‐and-­‐its-­‐influencers/
3

4. Mobile
Trends
World
Hotel
groups
and
chains
being
mobile
oriented,
it
is
in
the
interest
of
Independent
Hotels
to
keep
abreast
with
the
latest
trends
Mobile
Applications
in
this
field.
Mobile
booking
engines
with
the
ability
to
modify
reservations
are
more
and
more
expected
by
hotel
guests.
Photo
and
Video
platforms
on
mobile
are
also
being
developed,
especially
for
leisure
travelers.
Augmented
reality,
with
geolocation
systems,
starts
becoming
a
real
need
for
every
type
of
traveler.
hotels.com
Launches
Integrated
Marketing
Campaign
Surrounding
its
Mobile
Booking
App
September
7,
2011
hotels.com®
launched
an
exciting,
“extreme”
campaign
centered
on
the
company’s
high-­‐
speed
mobile
booking
application,
which
allows
users
to
book
rooms
at
its
network
of
almost
140,000
worldwide
hotels.
The
video
features
the
world-­‐renowned
skydiver
booking
a
hotel
room
while
flying
at
over
115
miles
per
hour
in
a
15,000
foot
freefall
before
landing
on
the
Lake
Tahoe
beach
of
the
Hyatt
Regency
Lake
Tahoe
Resort,
Spa
&
Casino.
The
hotels.com
mobile
booking
app,
which
is
available
for
iPhone
and
Android,
features
specialized
offers,
including
exclusive
mobile
deals
and
over
20,000
last
minute
deals.
It
is
available
in
more
than
30
languages
in
more
than
70
countries,
and
can
access
past
and
future
reservations,
even
when
offline.
Mobile
GPS
functionality
will
allow
the
app
to
find
the
closest
hotels
with
the
best
deals,
based
on
a
user’s
current
location.
Welcomerewards®
loyalty
points
can
also
be
tracked
and
redeemed
through
the
app.
http://ddih.wordpress.com/2011/09/07/hotels-­‐com-­‐launches-­‐integrated-­‐marketing-­‐campaign-­‐surrounding-­‐its-­‐
mobile-­‐booking-­‐app/
4

5. Mobli’s
Social
Broadcasting
App
Is
the
Closest
You’ll
Get
to
Being
Batman
September
8,
2011
Mobli,
a
social
video
and
photo
platform,
is
updating
its
platform
and
adding
Android
and
BlackBerry
apps
to
the
service
it
launched
on
the
iPhone
in
April.
Here’s
how
it
works:
Users
take
photos
and
videos;
the
app
automatically
tags
each
image
with
a
location
(courtesy
of
Foursquare’s
API)
and
major
events
in
the
vicinity.
The
tagging
system
enables
you
to
follow
specific
users,
locations
and
topics.
You
can
also
search
images
for
any
keyword
or
place.
Mobli
has
unlimited
video
and
an
option
to
respond
with
a
photo
or
video.
Both
of
these
contribute
to
an
effect
that’s
something
like
an
interactive
visual
diary.
And
what’s
more
compelling
than
someone
else’s
diary?
http://ddih.wordpress.com/2011/09/08/mobli’s-­‐social-­‐broadcasting-­‐app-­‐is-­‐the-­‐closest-­‐you’ll-­‐get-­‐to-­‐being-­‐
batman/
Augmented
Reality
Hotel
portal
boosts
mobile
via
augmented
reality
app
and
touchscreen
website
September
28,
2011
The
Hotels
Now
augmented
reality
app
enables
users
to
search
for
and
view
properties
with
price,
distance
and
reviews
information
also
available.
The
iPhone
app
has
also
been
updated
to
include
predictive
destination
search,
find
local
hotels
via
GPS
and
share
properties
via
social
media
channels.
HRS
has
also
improved
its
mobile
website
adapting
the
design
to
make
it
more
suitable
for
touchscreen
technology.
http://ddih.wordpress.com/2011/09/28/hotel-­‐portal-­‐boosts-­‐mobile-­‐via-­‐
augmented-­‐reality-­‐app-­‐and-­‐touchscreen-­‐website/
5

6. Social
Media
Trends
In
September,
Facebook
hit
the
headlines
on
blogs
and
news
websites
with
the
creation
of
new
apps
and
the
reorganization
and
Facebook’s
new
face
redesign
of
its
website…
the
result
is
something
between
Twitter
and
Google
+,
not
surprising
!
Responding
to
expansion
of
In
parallel,
Hospitality
and
Facebook’s
location-­‐based
check-­‐ Marketing
oriented
firms
are
turning
towards
online
visibility
ins
as
a
hotelier
and
social
media
management
to
September
8,
2011
help
independent
hotels
increase
revenue.
Starting
last
Friday,
you
may
have
noticed
that
the
“X
check-­‐ins”
verbiage
has
been
removed
from
Places
Pages
and
merged
Facebook
Pages
and
has
been
replaced
with
“X
were
here”.
Users
will
still
be
able
to
“check-­‐in”
to
businesses
but
instead
through
their
status
updates
by
NewsMix
Makes
a
Magazine
adding
City
Location
and
Tagging
a
Business
in
a
From
Your
Facebook
“Likes”
post.
September
21,
2011
With
this
change
Facebook
is
looking
at
location
in
three
different
ways
–
Where
I’m
The
NewsMix
for
Facebook
application
going,
Where
I
am,
and
Where
I
have
been.
presents
updates
from
the
Facebook
Pages
Depending
on
how
Facebook
continues
to
roll
you
“like”
in
a
magazine-­‐like
fashion.
this
out
could
be
a
huge
plus
for
hotels
to
play
in
The
company’s
primary
goal
is
to
create
a
the
location-­‐based
marketing
space.
digital
newsstand
relevant
to
each
user
and
We
recommend
that
hotels
merge
their
appropriate
for
each
platform.
duplicate
places
pages
and
claim
Place
Pages
of
In
the
Facebook
application,
collected
any
of
their
business
entities.
stories
represent
the
articles,
photos
and
videos
as
posted
by
Facebook
Pages.
http://ddih.wordpress.com/2011/09/08/responding-­‐to-­‐
The
application
will
appeal
to
the
subset
of
expansion-­‐of-­‐facebook’s-­‐location-­‐based-­‐check-­‐ins-­‐as-­‐a-­‐
hotelier/
Facebook
users
who
want
a
unique
and
aesthetically
pleasing
way
to
discover
news
items
from
their
favorite
brands,
media
companies
and
celebrities
while
on
Facebook.
http://ddih.wordpress.com/2011/09/21/newsmix-­‐
makes-­‐a-­‐magazine-­‐from-­‐your-­‐facebook-­‐“likes”/
-­‐
more-­‐1086
6

7. How
the
new
Facebook
will
impact
travel
September
28,
2011
In
the
last
couple
of
days
I
(Travis
Pittman)
have
dug
further
into
the
new
Open
Graph
developer
documentation
Facebook.
In
doing
so,
I
have
attempted
to
briefly
summarize
how
the
Open
Graph
changes
may
affect
its
users
and
the
travel
industry.
Now
instead
of
just
being
able
to
“like”
a
book,
users
will
be
able
tell
friends
when
they
have
“read”
a
book.
Or
“listened”
to
a
song.
Or,
in
the
case
of
the
travel
industry,
“booked”
a
flight,
“hired”
a
car,
stayed”
in
a
hotel,
“‘done”
a
tour,
“reviewed”
a
point
of
interest.
This
might
sound
rosy.
However,
there
could
be
some
negative
impact,
too.
After
giving
permission
to
an
app,
little
messages
are
automatically
(what
they’ve
named
“Frictionless
sharing”)
being
sent
back
to
Facebook,
your
girlfriend,
your
co-­‐workers
and
your
friends
about
your
actions
on
external
websites.
What
about
travel?
I’m
sure
it
would
be
interesting/distracting
for
people
who
are
about
to
plan
a
trip
of
their
own,
are
having
a
bad
week
at
work
or
haven’t
taken
a
holiday
in
a
while
when
they
see
a
flow
of
messages
like:
“Travis
read
a
review
about
xyz
hotel
in
Cape
Town
on
TripAdvisor”
…to
eventually
things
like:
“Travis
ate
a
steak
at
a
Cape
Town
steak
restaurant”
http://ddih.wordpress.com/2011/09/28/how-­‐the-­‐new-­‐facebook-­‐will-­‐impact-­‐travel/
Mark
Zuckerberg
at
f8
7

8. Social
Media
solutions
for
hotels
TripAdvisor
Launches
Widgets
For
Hospitality
Industry
September
28,
2011
NEWTON,
MA
–
TripAdvisor
launched
its
new
Widget
Center
that
makes
it
easier
for
the
hospitality
industry
to
find
and
display
TripAdvisor
content,
such
as
ratings
and
reviews,
on
their
own
sites.
The
center
offers
a
wide
array
of
thematically
organized
widgets
and
includes
new
features,
such
as
a
“see
it
in
use”
option
that
shows
how
other
sites
are
successfully
displaying
TripAdvisor
content.
The
center
also
allows
business
owners
and
managers
to
email
widget
code
to
their
site
administrators
for
easy
installation.
http://ddih.wordpress.com/2011/09/28/tripadvisor-­‐launches-­‐widgets-­‐for-­‐hospitality-­‐industry/
Appnostic
enables
hotels
to
manage
social
networks
and
Facebook
September
22,
2011
According
to
Brian
Dass,
Founder
and
CEO
of
Appnostic,
the
company
focuses
on
the
development
of
its
Travel
PartnerNetwork
program.
“The
objective
being
to
make
social
media
even
more
accessible
and
measurable
than
it
used
to
be”.
Social
Promoter,
the
first
tool
developed
by
Appnostic
is
a
universal
project
management
tool
for
facebook
and
twitter
able
to
evolve
and
take
care
of
numerous
accounts.
Appnostic
will
create
a
partnership
with
hotels
and
hotel
chains
by
offering
them
tools,
promotional
materials,
sales
trainings,
marketing
support,
tutorials
on
the
way
to
proceed,
workshops
and
technical
assistance
to
help
them
better
manage
their
customers’
social
media
channels.
SocialPromoter,
TweetAgent
and
ProjectInteractive
solutions
have
been
especially
personalized
to
answer
the
needs
in
the
travel
and
hospitality
industries.
http://ddih.wordpress.com/2011/09/22/appnostic-­‐permet-­‐aux-­‐hotels-­‐de-­‐gerer-­‐les-­‐reseaux-­‐sociaux-­‐et-­‐
facebook-­‐appnostic-­‐enables-­‐hotels-­‐to-­‐manage-­‐social-­‐networks-­‐and-­‐facebook/
-­‐
more-­‐1102
8

9. Online
Trends
Gaining
online
visibility,
being
the
main
objective
for
Independent
Hotels
in
order
to
remain
Online
Services
for
Hotels
competitive
with
the
“big
boys”,
web
solution
platforms
are
getting
specialized
on
the
hospitality
industry.
Online
booking
systems
and
attractive
review
tools
are
still
part
of
hoteliers’
main
needs.
TravelClick
launches
full-­‐service
web
solution
for
hotels
September
13,
2011
Custom
Pro
is
the
newest
product
available
through
TravelClick’s
Web
Solutions
group
and
provides
hotels
with
a
custom
website
design
and
on-­‐going
services
with
no
long-­‐term
commitment
and
no
upfront
fees.
TravelClick’s
award
winning
web
team
will
concept,
design
and
program
a
distinctive
site
that
is
optimized
for
lead
conversion
and
to
maximize
organic
search
traffic.
Custom
Pro
sites
utilize
best
practice
functionality
including
booking
widgets,
eRFP
functionality,
email
capture,
special
offers
rotators,
guest
comments,
etc.
to
help
hoteliers
drive
revenue
and
increase
lead
flow.
Clients
will
also
receive
a
robust
content
management
system,
on-­‐going
maintenance,
web
hosting,
regular
search
engine
optimization
(SEO)
updates,
and
a
full
site
re-­‐build
every
two
years
at
no
additional
cost.
Additional
services
can
be
added
for
incremental
monthly
fees,
including
a
mobile
website,
media
services
and
advanced
search
engine
optimization
programs,
as
well
as
the
development
of
a
social
presence
on
Facebook,
TripAdvisor
and
other
review
sites.
http://ddih.wordpress.com/2011/09/13/travelclick-­‐launches-­‐full-­‐service-­‐web-­‐solution-­‐for-­‐hotels/
9

10. New
hotel
booking
site
targets
Online
Booking
Engine
travelers
with
hotel
reservation
September
12,
2011
FastBooking
Engine
Lux
Takes
Hotel
Online
Booking
to
the
Next
Level
BACKBID,
a
revolutionary
hotel
booking
September
27,
2011
website
which
offers
hotels
a
way
to
earn
new
online
business
from
confirmed
travelers
with
existing
reservations,
has
just
launched
in
private
beta
mode.
The
site
allows
hotels
to
see
which
travelers
are
coming
to
their
FastBooking,
one
of
the
world’s
leading
online
market,
how
much
they
are
willing
to
pay
and
solutions
providers
for
the
hospitality
industry,
what
their
travel
preferences
are
because
announces
general
availability
of
the
recently
BACKBID
travelers
already
have
a
hotel
released
FastBooking
Engine
Lux.
This
new
front
reservation,
confirming
their
intention
to
end
enhances
customers’
online
booking
travel.
With
this
insider
knowledge,
hotels
are
experience
and
offers
new
options
to
better
fit
able
to
create
personalized
offers
and
deliver
the
hotelier’s
needs,
in
particular
those
of
the
them
directly
to
consumers,
enticing
them
to
luxury
hotel
market.
book
with
their
property
and
abandon
their
FastBooking
Engine
Lux
is
built
on
the
same
original
reservation.
robust,
high
performance
online
booking
technology
as
the
company’s
time-­‐tested
http://ddih.wordpress.com/2011/09/12/new-­‐hotel-­‐
booking-­‐site-­‐targets-­‐travelers-­‐with-­‐hotel-­‐reservation/
FastBooking
Engine
Classic.
·
30
languages
and
62
currencies
for
users
to
select
from
when
making
their
reservations.
Oyster
gives
new
(high)
·
Four
step
booking
process.
definition
to
panoramic
hotel
-­‐
Multiple
rooms
bookings
for
separate
dates
at
the
same
time.
photos
September
26,
2011
-­‐
Industry
record
conversion
rate.
-­‐
Lightening
speed
display
of
rates
and
availabilities.
-­‐
Advanced
reporting
tools
to
keep
track
of
your
Key
Performance
Indicators.
Oyster.com,
the
lodging
review
and
-­‐
Particularly
attractive
for
luxury
properties
booking
site,
likes
to
skip
the
marketing
shots
FastBooking
Engine
Lux
includes
a
number
of
in
favor
of
realistic
hotel
photos
and
the
sophisticated
tools
to
help
users
make
their
website
just
implemented
panoramic
photos
buying
decision
and
hoteliers
increase
online
in
a
very
big
way.
bookings.
Oyster
provides
high-­‐definition
360
degree
panoramic
image
of
hospitality
http://ddih.wordpress.com/2011/09/27/fastbooking-­‐ properties.
The
company
claims
to
be
adding
engine-­‐lux-­‐takes-­‐hotel-­‐online-­‐booking-­‐to-­‐the-­‐next-­‐level/
-­‐
more-­‐1147
200-­‐300
hotels
per
month
and
will
be
giving
some
of
these
panoramic
treatment
for
free.
http://ddih.wordpress.com/?s=Oyster+gives+new+%
28high%29+definition+to+panoramic+hotel+photos
10

11.
Digital
Developments
In
Hospitality
A
word
from
the
team…
“
We
are
pleased
to
share
through
DDIH
blog,
all
the
pieces
of
information
related
to
the
latest
digital
trends
in
the
objective
to
inspire
independent
hotels
when
creating
marketing
strategies.”
Find
us
on