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5 Must Haves for
    Developing Corporate
    Social Strategy



     Bob Hazlett
     OneHalfAmazing.com
Saturday, March ...
Let’s C(h)at




                           About me / Answering tough questions
                           5 must have st...
Before strategy, answer
                             some questions




Saturday, March 7, 2009
Know thy
                          audience




Saturday, March 7, 2009
What’s
               your
                          story?

Saturday, March 7, 2009
Prepare for
                           negativity




Saturday, March 7, 2009
Measure            Success




Saturday, March 7, 2009
Whose job is it?




Saturday, March 7, 2009
Strategy ¬ Tactics




Saturday, March 7, 2009
Saturday, March 7, 2009
Must know where
                            you’re going




                                       1
Saturday, March 7, 2...
Must engage in
                           conversation




                                   2
Saturday, March 7, 2009
Must monitor your
          brand




                          3
Saturday, March 7, 2009
Must filter the

                          4
         noise

Saturday, March 7, 2009
Must optimize offline
                 and online




                                   5
Saturday, March 7, 2009
Wow, that
         was a lot!




Saturday, March 7, 2009
Cheat Sheet



                          • Hard Questions
                          • Map
                          • Enga...
Let’s Chat

                      Do you currently have a social strategy?
                      What speed bumps are/got ...
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5 Must Haves for Developing Corporate Social Media Strategy

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Five essential must haves and questions your organization must answer before developing your social media strategy.

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5 Must Haves for Developing Corporate Social Media Strategy

  1. 1. 5 Must Haves for Developing Corporate Social Strategy Bob Hazlett OneHalfAmazing.com Saturday, March 7, 2009
  2. 2. Let’s C(h)at About me / Answering tough questions 5 must have strategies / Hug it out Saturday, March 7, 2009
  3. 3. Before strategy, answer some questions Saturday, March 7, 2009
  4. 4. Know thy audience Saturday, March 7, 2009
  5. 5. What’s your story? Saturday, March 7, 2009
  6. 6. Prepare for negativity Saturday, March 7, 2009
  7. 7. Measure Success Saturday, March 7, 2009
  8. 8. Whose job is it? Saturday, March 7, 2009
  9. 9. Strategy ¬ Tactics Saturday, March 7, 2009
  10. 10. Saturday, March 7, 2009
  11. 11. Must know where you’re going 1 Saturday, March 7, 2009
  12. 12. Must engage in conversation 2 Saturday, March 7, 2009
  13. 13. Must monitor your brand 3 Saturday, March 7, 2009
  14. 14. Must filter the 4 noise Saturday, March 7, 2009
  15. 15. Must optimize offline and online 5 Saturday, March 7, 2009
  16. 16. Wow, that was a lot! Saturday, March 7, 2009
  17. 17. Cheat Sheet • Hard Questions • Map • Engage • Monitor • Filter • Optimize Saturday, March 7, 2009
  18. 18. Let’s Chat Do you currently have a social strategy? What speed bumps are/got in your way? What did you learn? How are you moving (planning) forward? Saturday, March 7, 2009

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