You Suck At Social Media
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I gave this presentation detailing organizations that have failed at their social media initiatives at BarCamp Memphis. BarCamp is part of a network of user generated conferences - open, participatory workshop events whose content is provided by the participants. It's politely titled "You Suck at Social Media"
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You Suck At Social Media
- 1. You Suck at Social Media Bob Hazlett BarCamp Memphis
- 2. What cha’ talkin’ ‘bout? Companies that do it bad Companies that do it good How not to suck
- 3. Hi, My name is Bob Online Marketing Internet Advertising Social Media
- 4. What I believe Darwin’s law In the power of new media and the community Heart and Passion > Strategy We can all do great things
- 5. About Me
- 6. About Me
- 7. About Me
- 8. Get to the Suckage already
- 9. Conversations happen Iams Pet Food Animal cruelty & PETA Conversations happen if you listen or not Admit mistakes & fix them Participate/respond and become part of conversation Call on your community
- 10. I am da’ Furminator 4 positive customer reviews YouTube, Discussion boards Let the customers evangelize in ways they want Give them the tools Google peaking beyond walled gardens
- 11. Twitter taste in my mouth /BankofAmerica - Parked /WindowsXP - Hijacked /McDonalds - Parked /BritishAirways - Abandoned
- 12. Your twitter feels so good /Zappos /Comcast /DellOutlet Marketing & PR • exclusive offers & coupons • happenings in your industry • promote their interests Customer Service • individual attention
- 13. Social Net(doesn’t)work 380 fans/5 mon. No conversation One big ad Integrate bands into page • videos • show how to edit Trick out ultimate computer http://www.new.facebook.com/pages/Intel-studio/12110436949?ref=ts
- 14. Social Networks BMW 1 Series 9000 / 7 days Personalized High Involvement Widget ads Single message across multiple channels
- 15. Pizza Hut Facebook Application
- 16. FedEx Launch Application Add attachments to messages Build off current functionality, but kept to core brand 100k installs in 48 hrs, 50% coming back 10x
- 17. Bad Blogs Wal-Mart Across America Formed to counter criticism from unions Never a sad face Staged whole event http://www.businessweek.com/bwdaily/dnflash/content/oct2006/db20061009_579137.htm
- 18. Good Corporate Blogs Be genuine It’s not just about you • see CafePress blog Provide value Peak behind the curtain • see 37Signals blog Don’t be too serious • see DreamHost blog
- 19. You blogger pitch like a girl Show you know who they are Highlight the benefits Community first Get to the point
- 20. SMS & Mobile RedBox • Free Weekly Rental w/signup • Flipped low-involvement task Meijer • Gas alerts • Top-of-mind
- 21. SMS Guidelines Make it easy Offer something unique and exclusive Multiple entry points (text, web) NO unsolicited messages, opt-in MMAGlobal.com
- 23. Martell does it well Martell Home Builders Create an experience Defined audience, developed strategies & tools http://www.youtube.com/watch?v=T_L4Pq0u9QQ
- 25. Listen before you act
- 26. Be Transparent
- 27. Engage customers
- 30. Solve a problem
- 31. Be Human
- 32. Thought Leaders
- 33. Get more info
- 34. Get more info
- 35. Get more info
- 36. Skip to this slide in case of boring Participate Provide Value Do it on their terms Be human Create an Experience Don’t Suck
- 37. Thank you Download this presentation at OneHalfAmazing.com