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•Digital Leadership: How to be at the forefront of
digital transformation
•Entrepreneurship: How to grow a remarkable
onli...
Welcome!
• Admin Stuff
• Slide deck on Slideshare
http://bit.ly/doylebuehler22
Washrooms at the back?? 
I’m Giving Away A Paperback Copy of My Book on
Digital Leadership - “The Digital Delusion: How To
Overcome The Misguidance...
Online Ain’t What It Used To Be
No Silver Bullets
What Am I Here To Talk About?
• Help you understand the babble of Online
• Help you find the focus with online for your
ph...
What You Will Find Out Today
• What may be holding you back with
digital/online
• What you can do differently than other
p...
Ready to Get Started?
#ownonline
How I spent $250,000+ on a website
#ownonline
The PAIN of Online Business
• No Real Community
• No Real Leads
• No Real Sales
• No Real Profit
• No KNOWN Results
• Just...
What Happens When Nobody Likes You?
Online Is
Not Easy
#ownonline
So, What ABOUT Digital Leadership?
Are You Ready to #ownonline
Still Fighting Fires With
Online?
Get The Right Tools
#ownonline
Wake UP! Your Audience Awaits!
It’s Not Just About
The “Like”,
the “cool” Website,
the social profile;
It’s MORE About the
CONVERSATION
#ownonline
BUSINESS ONLINE?
“Just because they are not actively
shopping, doesn’t mean they will never
buy from you!”
The Problem With “Online” For Ph...
It’s About Your Online Purpose
NOT JUST YOUR PROFILE
• To Deliver TRUE value to your audience
• To Create your “selling va...
INFLUENCE To ACTION
• Move your “audience” to your own lists and
own pages.
• Not just about “engagement”
• About INFLUENC...
HOT Seat
What Is Your
Experience With
“ONLINE”? What
Has Happened To
You With Your
Pharmacy?
Email doyle@thedigitaldelusio...
Are YOU Ready To Build Your Digital
Leadership?
Authority & Awareness
Brand Credibility & Relevance
Does your audience know you exist?
Influence & Inspiration
Brand “active” audience
About “you”!
Knowledge & Expertise
Expertise in your industry/niche
Combining all the elements of digital
media
You Too Can Be ONE! Only $49.95
You Need TO DEMONSTRATE
Authority & Awareness
Influence & Inspiration
Knowledge & Expertise
No, You Don’t Need To Be A…
• Ninja
• Guru
• Yogi
• Supreme Leader
Just a Pharmacist that wants to grow their audience and...
This Is Digital Leadership
How To Articulate & Organise Your
Value To Your Audience
“What’s In It For Me?”
WHAT VALUE Is Your Audience
Going to Receive?
What VALUE Are You Going To
Deliver?
• Your DIGITAL Strategy – The WHY?
• What are you “about”?
• What is your value (WIIFM)?
• How does digital “fit” across y...
The Digital Reality
• Most pharmacy businesses do not have a
digital strategy.
• Most businesses do not use a digital stra...
Strategy Questions
• What are we “about”? __________________
• What do we do best? ___________________
• What makes it wor...
Next Steps
• “Distill” Your core
concepts from answers
• Create your three core
“themes” or Domains of
– Your brand value
...
Case Study - RedBull
• What are they about?
– Excitement
– Entertainment
– “Energy”
• Value?
– Become a better person
– Mo...
Implementing Your Strategy
• People
– Understand your audience
– WIIFM
• Objectives
– What are you trying to achieve?
– Wh...
HOT Seat
• Where is your
brand with your
specific digital
strategy?
• Why?
• What is
happening?
Email doyle@thedigitaldelu...
What Are YOU Going To “TALK”
About?
WHO Are You Talking to?
What is Content?
• Not just a “blog”
– Ebooks, checklists, webinars, videos, web text, images,
infographics, stories, book...
Your CONTENT Drives
Your Audience
• What is YOUR Original Content?
– Not all sales
– Your Business Value
– WIIFM? “What’s ...
What About Keywords?
• Yes, research!
– https://www.google.com.au/trends/
– https://adwords.google.com/KeywordPlanner
– ht...
How To Identify YOUR
Target Persona
Start by describing the ideal customer who might benefit most from the content you
cre...
Identify Your Persona
TARGET PERSONA: ________________________________________
Job title/Role: ___________________________...
How to Grow you
Audience With Content?
• Reciprocity – SHARE LIKE COMMENT
– As ‘your’ business & personal profile
• Intere...
What Tools Do You Need To
Build Your Digital Ecosystem?
• Digital is (just) a tool
• Digital leadership is your brand stra...
How TO EXPLODE Your Content
(Webinar Example)
1. Run your Webinar
2. Record screencast video as a prerecorded webinar (Cam...
Better Than Sliced Bread?
Create 1% of your own Content
Copy & Share 9% [Content] of Your
Influencers
90%? Join the conver...
HOT Seat
• How are you
developing your
content?
• Do you have a
schedule?
• Have you defined
your channels?
• Do you have ...
Trust The Process
Don’t just stand there staring…
Don’t Forget to Have fun.
#ownonline
• Start to Establish Your Online
Platform with the 7 Frames of Digital
Leadership (FRAME 1 & 2).
• Grow Your CO...
A Few Last Words
• Consistently deliver your value across your entire
digital ecosystem
• DON’T HARD SELL – INFLUENCE TO A...
Don’t Forget To Practice…
Are You Ready For The Digital
Leadership Challenge?
The End of The Story?
It’s more about the conversation, the
community, as well as the connections that you
make through yo...
Your Social Media Leadership Challenge
DIGITAL
Where to go for more help?
• Let’s connect on Twitter, Linkedin, Facebook –
Just search ‘Doyle Buehler’ @doylebuehler
• Ne...
Seminar Resources
Slide Deck on Slideshare.net
bit.ly/doylebuehler22
Join The Online Inner Circle Facebook
Group:
https://...
Thank YOU for
Listening.
Questions?
Email doyle@thedigitaldelusion.com
I’m Giving Away A Paperback Copy of My Book on
Digital Leadership - “The Digital Delusion: How To
Overcome The Misguidance...
http://www.linkedin.com/in/doylebuehler
https://www.facebook.com/doyle.buehler
http://www.twitter.com/doylebuehler
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