Increase Knowledge About Ericsson Response

PROJECT DATE IED
Ericsson Response June 2nd, 2011 Barcelona

HELLO, WE ARE

PROJECT DATE IED

BRIEF

Increase the external knowledge

about Ericsson Response trough

social media tools

Communication

Kit

INCREASE KNOWLEDGE

ABOUT ERICSSON

RESPONSE

Increase the internal knowledge
about Ericsson Response using
existing channels

10th Anniversary
of the partnership
between OCHA & ER

PROJECT DATE IED

OTHER NGO’S
FRONTLINE SMS INVENEO INTRAHEALTH
By leveraging basic tools Inveneo is a non-profit IntraHealth dedicated to
already available to most social enterprise whose working with developing
NGOs — computers mission is to connect countries to improve their
and mobile phones and empower rural and public health capabilities.
FrontlineSMS enables underserved communities
instantaneous two-way in the developing IntraHealth is launching
communication on a large world with information a partnership with Hope
scale. and communications Phones and Medic
technologies (ICTs). Mobile to provide mobile
Offers to download a phones to African
program, contact mobile Inveneo deliver highly health workers who
phone and send a sustainable and affordable offer maternal and child
message. ICT solutions for health services, including
organizations that provide obstetric consultations,
vital services - education, safe deliveries, family
healthcare, economic planning, and malaria
development. and HIV prevention and
treatment.

PROJECT DATE IED

CONCEPT

WE
connect
CONSTRUCT
RESPONd

PROJECT DATE IED

VIDEO

PROJECT DATE IED

DEVELOPMENT & PRODUCTION STAGES
1. 2. 3.
• Ideas and Brainstorming. • Writing scripts. • Look and feel development.
• Development of primary ideas. • Final storyboard. • Recording of voice over.
• Writing synopsis and sketching. • Looks and feel. • Animation.

PROJECT DATE IED

SYNOPSIS & SKETCHING

PROJECT DATE IED

SCRIPT & STORYBOARD

PROJECT DATE IED

LOOKS & FEEL

PROJECT DATE IED

VOICE REFERENCE
Voice Reference
VOICE OVER
ACTOR PROFILE

PROJECT DATE IED

ANIMATION

PROJECT DATE IED

FINAL VIDEO

PROJECT DATE IED

INTERNAL COMMUNICATION

PROJECT DATE IED

Ericsson asked us to develop a “Content Mix” for Ericsson Response
to launch in september-december 2011 internally (87000 employees)

OBJECTIVES TARGET
1. To spread the work of Ericsson Response -87.000 employees of Ericsson.
to all Ericsson’s employees.

2. To create an emotional link between Ericsson’s
employees with Ericsson Response.

PROJECT DATE IED

BASICS WHAT? WHY? WHEN? WHO? HOW?
Internal Social Corporate To let employess know Three times per year. Profile Ericsson worker: · Opportunities and
Responsability Project. what is Ericsson Response · 87.000 people self-realization
· 39 years old on average
To stablish a link between · Cultural diversity · Recognize their
the company and its social · 140 countries accomplishments
work with the employees
·Make employeers
feel committed to the
company.

Make them feel connected
to Ericsson Response

PROJECT DATE IED

CONCEPT
“WE RESPOND, ERICSSON RESPONSE”

In order to stablish a link between the employees
and Ericsson Response, we propose to make “ac-
tions” three times per year.

In this way, Ericsson Response will develop a pro-
cess in which the information will be given in a ef-
fective, unexpected and joyfull way.

PROJECT DATE IED

REFERENCES
FUN THEORY: Fun is the easiest way to change
people’s behaviour for the better. Be it for yourself,
for the environment, or for something entirely
different, the only thing that matters is that it’s
change for the better.

PROJECT DATE IED

INFO ON WHAT THE SECRET
THE BOARD SOUND? DONOR
To use the informative There is a sound the worker To create a game in which
board of Ericsson to put cannot recognize. A spoon. the workers must answer
posters with volunteers ex- A laugh. He or she cannot correctly to 10 questions
periences know why he o she is lis- and help a “secret donor”
We catch the attention of tening to it. At the end it is help other people.
workers in a normal day revealed that thanks to ER By creating the profile of
with nice and new infor- work X ammount of people volunteers the other work-
mation they are not really can eat or laugh. ers can analize what are
expecting. To play with the Again we are playing wth the conditions and skills
“sudden”news. the mistery and the senses. needed.

PROJECT DATE IED

#1 FIRST ACTION: online game
To develop an online game that will be send to the
employees via internal network.

The game will follow the format of:
Question, 4 answers which can be answered on 30 seconds.

The idea is to illustrate the experience and skills Ericsson
Response volunteers have got on the fields.

The questions will be develop by the volunteers. In this way,
the user will learn and fiund out real facts.

The game will be launch on September 2011.

PROJECT DATE IED

REFERENCES FOR THE GAME
Who wants to be a millionaire:
An international reference of a cultural and infor-
mative game.

Objects from classic movies:
A game in which images are related to a correct
answer (in this case the name of the movie)

PROJECT DATE IED

BASICS OF THE GAME

PROJECT DATE IED

WORKFLOW

PROJECT DATE IED

PROJECT DATE IED

TYPOGRAPHIC DETAILS

PROJECT DATE IED

EXTERNAL COMMUNICATION

PROJECT DATE IED

OBJECTIVES FB APP
• Spread knowledge about Ericsson Why a Facebook Application?
Response and it’s partners among the
general public • Potential (60 million active users)

• Serve as a link between the general • Low cost of development.
public and W communication channels of
Ericsson Response • Worldwide accesibility

• Raise Ericsson Response presence on
social media.

PROJECT DATE IED

THE IDEA
We Connect

Simulate the actions of an aid worker
when they arrive to a disaster site and find
their help efforts limited due to the lack
telecommunication. The aid worker (User )
must call it’s partner Ericsson Response to
establish telecommunications among the aid
workers.

The applicaton will also share data about the
helpo given by Ericsson Response partners
in the disaster site.

PROJECT DATE IED

REFERENCE
Playspent.org

It’s a game simulating the the life of
a person living with very low income.
The goal is to make it till the end
of the month, by making decisions
about how to spend your money.

PROJECT DATE IED

FLOWCHART
ADD Application

Disaster Representation Main Site - Scenario 1 Click on Phone

Facts about Website - New tab
Phone Input Field
the disaster hover on Icons Get phone number
aftermath

Get the right Post in Wall - Invite
Wrong Number Right Number
number message to the app

Hover Icons Main Site - Scenario 2

Ericsson Response
Links to other ER links
Partners
Facts about ER
partners efforts in the
disaster site

PROJECT DATE IED

FEEL & LOOK

PROJECT DATE IED

LOGO & NAME
We Connect

With the logo and the name we stick to
the main concept “WE CONSTRUCT, WE
CONNECT, WE RESPONSE” by focusing in
the “WE CONNECT” since the application
relates to this title in the following ways:

• The action of connecting the aid workers
between each other to make teir work
more effective in the application.

• The fact that facebook is a social network
,makes an application designed for it, a
way to reach out and share information to
other people, therefore Connecting them
somehow through a concept or topic.

PROJECT DATE IED

THE PRODUCT

PROJECT DATE IED

COMMUNICATION

PROJECT DATE IED

PROMOTION
• The application can be spread by the
Ericsson Response Volunteers and
workers in facebook.

• Linking from other Ericsson sites

• Linking between the other Ericsson
Response communication channels, such
as the internal game, the event minisite,
or the video description.

• Through Ericsson response partners post
in their facebook pages.

• Facebook ads and other convetional on-
line advertising channels

PROJECT DATE IED

FACEBOOK ADVERTISING
On Facebook commercial advertisement can be
posted where everyone can see it, raising the the
awareness of any given website ,facebook page,
appplication, etc.
Although these service is not for free, it can be
choosed to pay the minimum per day (around
1€), of course meaning that the ad will be shown
less times than the others which cost more.

PROJECT DATE IED

ERICSSON RESPONSE & OCHA ANNIVERSARY

PROJECT DATE IED

Y E A R S C O L L A B O R AT I N G !

PROJECT DATE IED

WORKFLOW
Call for the
loved ones Internal eMail
Objectives Recording
INTRO Concept EVENT Message for the Viral video COMMUNICATION Facebook Profile
Microsite
volunteers Press Release

PROJECT DATE IED

INTRODUCTION

PROJECT DATE IED

OBJECTIVES
• To celebrate the 10 years of
partnership within ERICSSON
RESPONSE and OCHA.

• ERICSSON RESPONSE:
let to know that the company
has partnership with
consolidate NGOs.

• OCHA:
show that the organitzation
is working with
a private partner.

PROJECT DATE IED

CONCEPT & INSPIRATION
• Lack of communication in times of disaster

PROJECT DATE IED

EVENT

PROJECT DATE IED

OBJECTIVES TARGETS
• Direct contact of a volunteer with the • ER
people of the street. • OCHA internal
• WPF/UNICEF and others partners
• To reflect the labor that these
• SECONDARY TARGET AUDIENCE: BARCELONA
volunteers are doing.
CITIZENS
• Involvement with the labor of the • Others NGOs
volunteers • OCHA partners
• Bloggers in the area
• To transmit or to generate nearness • Ericsson customers
and motivation to the volunteers.

PROJECT DATE IED

THE ACTION
THE ACTION
Groups will be distributed on
Groups will beof the city of on
strategic points
distributed
Barcelona.
strategic points of the city of
Barcelona.
A series of questions will be
A series of questions will be
realized:
realized:
“If there was a catastrophe in
Barcelona with who would you like
"to contact?” a catastrophe in
If there was
Barcelona with whom would
you like to contact? " media
“How will you do it if the
were broken?”

" ¿how will you do it if the
media were broken? "

PROJECT DATE IED

THE ACTION
THE ACTION
Will be explained to them the
labor that OCHA and ERICSSON the
Will be explained to them
RESPONSE are carry out in
labor that OCHA and
case of catastrophe.
ERICSSON RESPONSE are
carry out in case of
Making clear in addition,
catastrophe.
that they are celebrating
ten years of partnership.

Making clear in addition, that
they are celebrating ten years
of partnership.

PROJECT DATE IED

THEACTION
THE ACTION
We will offer him a call of 30”
We will o er him a call of 30 "
in order that they could call
the person that theythey could call
in order that wish.
the person that they wish.
Once the call is finish...
Once the call is ﬁnish …

PROJECT DATE IED

THE ACTION
THE ACTION We will offer them the
opportunity to record
a message we will o er them the
At last of congratulation
to opportunity to of OCHA
all the volunteers record a
and ERICCSSON RESPONSE.
message of congratulation to
all the volunteers of OCHA
and ERICCSSON RESPONSE.

PROJECT DATE IED

THE ACTION
THE ACTION Finally, we will provided a
Finally, we will provide a card
tocard with the direction
them to them with the
ofdirection of the microsite.
the microsite.

Where they will be able to find to ﬁnd
Where they will be able
more information about OCHA
more information about
and about ERICSSON RESPONSE
and, in addition, about recordings
OCHA and all the ERICSSON
ofRESPONSE and, in addition,
spirit and support.
all the recordings of spirit and
support.

PROJECT DATE IED

LOCATION
GROUP #1:
UNIVERSIDAD UPC - 9:00am to 11:30am
UNIVERSIDAD POMPEU FABRA - 12:00am to 1:30pm
MARIA CRISTINA - 3:00pm to 5:30pm

GROUP #2:
MERCADO SAGRADA FAMILIA - 9:00pm to 11:30pm
MERCADO BOQUERIA - 12:00pm to 1:30pm
PASEO DE GRACIA - 3:00pm to 5:30pm

PROJECT DATE IED

EACH GROUP HAS:

We will give a card to
each participant with
the microsite created
for the event, where
they will reach all the
messages and link them
to their social media
profiles and share them
with their friends.

PROJECT DATE IED

RESOURCES
EACH GROUP HAS:

• 1 person giving infomation
• 1 person with telephone
• 1 camera
• 1 vest per person
• 1 cap per person Diets
• 1 camera per group (+battery replacement)
• 1 microphone per group
• 2 phones per group
• 1 mobile for Internal communication Flyers
with Information about the microsite Dis-
placements Merchandising item (gift)

DATE
June 2nd, 2011

PROJECT DATE IED

INTERNAL
EXTERNAL
- Send an email to the 2761 E///
Send a press realse to specific medias.
employers working in Spain
informing about the anniversary
Send an email to the others NGO:
and the next event make it in
• The United Nations Barcelona.
• World Food Program (WFP)channels
- Link to the other
• The United Nations Children’s Fund (UNICEF)
• Red Cross/ Red Crescent Movement
EXTERNAL
• Swedish Rescue Service Agency
• Send a press realse to speciﬁc medias.
- MSB
• Save the Children Sweden
- Send an email to the others NGO:
-  The United Nations
INTERNAL
-  World Food Program (WFP)
-  The United Nations Children s Fund
Send an e-mail to Ericsson Response and OCHA
(UNICEF)
employers informing about the anniversary, the
- guerrilla action in Barcelona and the OCHA
Red Cross/ Red Crescent Movement
-  December event. Service Agency – MSB
Swedish Rescue
-  Save the Children Sweden

PROJECT DATE IED

DATE
June 2nd, 2011

FAN PAGE NAMING: OCHA & ERICSSON RESPONSE CELEBRATE
FAN PAGE NAMING: OCHA & ERICSSON RESPONSE CELEBRATE
ACTIONS:
ACTIONS:
• Welcome Landing Page
• Link to the specific event site Page
- Welcome Landing
• As a information point
- Link to the speciﬁc event site
• Create an open event
- As a information point
- Create an open event

DATE
June 2nd, 2011
PROJECT DATE IED

PROJECT DATE IED

TIMELINE

PROJECT DATE IED

11.21.2011

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Search providers
Elaboration of the layout proposal
Layout approval by OCHA&ER
Stamping
Volunteers kit preparation
Graphic proposal (ﬂyer)
Flyers approval by OCHA&ER
Flyers printing
Volunteers recruitment
Selection of the volunteers
Training
Arrival of the technical material
Elaboration of the 'story' proposal
Story' approval by OCHA&ER
Recording of the Video
Edition of the video
Video launch to OCHA&ER
Final editing Video
Video approval by OCHA&ER
Elaboration of the FB layout proposal
FB layout approval
Implementation of FB proposal
Elaboration of the microsite proposal
Microsite proposal approval
Implementation of microsite proposal
e-mail proposal (internal: OCHA&ER)
e-mail proposal approval by OCHA&ER
Press Release Elaboration
Press Release Content Approval

PROJECT DATE IED

THANK YOU FOR YOUR ATTENTION!

Increase Knowledge About Ericsson Response

Recommandé

Recommandé

Contenu connexe

Similaire à Increase Knowledge About Ericsson Response

Similaire à Increase Knowledge About Ericsson Response (17)

Plus de Doreen Shaffer

Plus de Doreen Shaffer (10)

Increase Knowledge About Ericsson Response