how corporate antropology could change de focus of service - from segments to each people

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12. We put people at the
centre of everything
we do.
We believe people
unlock the knowledge
and inspiration
necessary to make
business’ work.
noah stephens, flickr

13. Besides asking people questions we
also spend time with them. In this
manner we get to know people better
and dive deeper into knowledge that is
not visible from the tip of the iceberg.
noah stephens, flickr

14. Our work can start form one of two standpoints:
Problem finding scenario Problem solving scenario
The client wants to achive innovation in a new or little The client has a specific problem with his/her product
known business area. We start by identifying the main or service. We start by understanding the costumers
stakeholders, themes and problems in this unit and their environment through ethnography. Then we
through ethnographic fieldwork. By unpacking the revisit the marketing mix of the product and/or
main issue at stake we can provide solutions and service, changing what is necessary so that it fits in
design appropriate products or services. well with the existing context and culture.
noah stephens, flickr
We also always share with our clients inspirational behaviors and
micro-trends that that are relevant to their business.

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Isabel Salgado, Marke tamos convosco! ro do negócio.
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