Your customer is a brain. To persuade customers is to persuade brains, so the more you understand your customers' brain, the more you will outperform your competitors. Join us for a session by Online Dialogue's Chief Persuasion Officer Bart Schutz. As the creator of the Wheel of Persuasion he knows what's going on in the field of web and psychology. He invited best-selling author Nathalie Nahai to join him on stage and share her insights on "Webs of Influence: The Psychology of Online Persuasion"