10. "A URL is an obvious asset. The site you build at your URL should become your greatest business asset, but you'll need to build many smaller assets within that site first.
11. "An active reader community is an asset. That takes time to develop." Robert Niles - http://www.ojr.org/ojr/people/robert/201001/1816/
21. "This job is just as likely to attract people who’ve set up community websites or blogs and have a passion for their locality." Sarah Hartley - http://sarahhartley.wordpress.com/2009/10/16/beatblogging-–-what-is-it/
22. "I want to see social media become a part of the fabric of the day-to-day work." Julian March, Sky News - http://www.poynter.org/column.asp?id=31&aid=179903
23. "I'm afraid you're not doing your job if you can't do those things. It's not discretionary." Peter Horrocks, Director, BBC Global News - http://www.guardian.co.uk/media/pda/2010/feb/10/bbc-news-social-media
35. "M illions of private, public, academic, business, and government networks of local to global scope that are linked by a broad array of electronic and optical networking technologies."
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37. "A network is quite incapable of recognizing things that are not nodes. If something is available in the network, it is perceived as part of reality, but if it is not available it might as well not exist." Nodocentrism Ulises Mejias: ‘The Limits of Social Networks for organising the social’
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44. Lab 1. Set up accounts 2. Populate them 3. Link them via RSS
