Challenges… and opportunities

Its all in the approach

Data includes:Demographics, attitudes, lifestyles, media habits, purchases, auto and credit scores, internet usage, life events, etc.

Rich history as secure, trusted data provider

Over 30 years of proven analytical expertise

Analysis to understand past marketing activities

Predictive models toidentify future success

Establish business strategies to optimize programs and ensure continued growth

Best-in-breed email marketing for enterprise

Cutting edge real-time consumer profiling on web, mobile, TV

True multi-channel data integration

Rapidly changing marketing conditions

Reduced scope, scale and spend

Consumer attitudes, behaviors and media consumption

Customer aging

Out-of-date acquisition strategies and prospect models

Establish measurement methodology

Development of ongoing actions

Which elements have the greatest impact on results is unknown

Revenue increases needed quickly

Goal:

Overall visit to order rate for the site increased 3%

Significant differences in performance from new versus returning visitors

+ 5% lift in visit to order rate for new visitors

– 18% lift in visit to order rate for returning visitors (this group was then eliminated from test group)