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How we actually use Smartphones and Apps nowadays

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How we actually use Smartphones and Apps nowadays

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> The Mobile Market - Insightful Data on Mobile and Apps
> In 2016 more than 1,3 billion smartphones will be sold, but "only" 400 million PCs. Worldwide there will be more than 2 billion smartphone users.
> Nowadays we spend 54% of our digital media time on mobile and about 38% of it on desktop. Mobile become the premier platform to consume digital information.
> However, mobile personalization is still very small compared to online desktop personalization. Only 9% of marketing effort is allocated to mobile, yet 44% to desktop.
> Already in 2014, 30 billion GB of mobile data traffic has been transmitted. In comparison: 5 billion GB would equal all words ever spoken by human beings.
> Until now more than 102 billion mobile apps have been downloaded and generated over $45 billion in revenue.
> On average we spend 85% of our time on our smartphone on apps and open 27,5 apps/ month. Usage time amounts to 37,5h monthly.
> Most used app categories are entertainment (20%), social media (14%) and productivity apps (14%)
> Only 26% of installed mobile apps are actually used daily and 1 in 4 apps never get used.
> Sources
> Find out more at www.onliquid.com

> The Mobile Market - Insightful Data on Mobile and Apps
> In 2016 more than 1,3 billion smartphones will be sold, but "only" 400 million PCs. Worldwide there will be more than 2 billion smartphone users.
> Nowadays we spend 54% of our digital media time on mobile and about 38% of it on desktop. Mobile become the premier platform to consume digital information.
> However, mobile personalization is still very small compared to online desktop personalization. Only 9% of marketing effort is allocated to mobile, yet 44% to desktop.
> Already in 2014, 30 billion GB of mobile data traffic has been transmitted. In comparison: 5 billion GB would equal all words ever spoken by human beings.
> Until now more than 102 billion mobile apps have been downloaded and generated over $45 billion in revenue.
> On average we spend 85% of our time on our smartphone on apps and open 27,5 apps/ month. Usage time amounts to 37,5h monthly.
> Most used app categories are entertainment (20%), social media (14%) and productivity apps (14%)
> Only 26% of installed mobile apps are actually used daily and 1 in 4 apps never get used.
> Sources
> Find out more at www.onliquid.com

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How we actually use Smartphones and Apps nowadays

  1. 1. The Mobile Market Insightful Data on Mobile and Apps www.onliquid.com
  2. 2. THE MOBILE WORLDTHE MOBILE WORLD >1.3 BILLION 400 MILLION smartphones will be sold PCs will be sold IN 2016 smartphone users worldwide 2+ BILLION onliquid.com / info@onliquid.com
  3. 3. DIGITAL MEDIA TIME SPENT BY USERS ON DESKTOP: 38% ON MOBILE: 54% onliquid.com / info@onliquid.com
  4. 4. onliquid.com / info@onliquid.com ON MOBILE: 9% ON DESKTOP: 44% Percentage of marketing personalization efforts allocated
  5. 5. onliquid.com / info@onliquid.com of mobile data traffic was transmitted (Up from 18 Billion GigaBytes in 2013) 30 Billion Gigabytes = 1B GigaBytes would be all words ever spoken by human beings 5 Billion Gigabytes IN 2014
  6. 6. THE MOBILE WORLDTHE APP WORLD onliquid.com / info@onliquid.com 102+ BILLION mobile apps downloaded $45+ BILLION mobile app revenue to-date UNTIL NOW
  7. 7. onliquid.com / info@onliquid.com of time spent on a smartphone is used on apps 85% 37,5 HOURS spent using apps 26,7 APPS are opened ON AVERAGE DURING A MONTH: APP USAGE
  8. 8. onliquid.com / info@onliquid.com Other apps SHARE OF USAGE ENTERTAINMENT 20% SOCIAL MEDIA 14% PRODUCTIVITY 14% COMMUNICATION 7%SHOPPING 5%
  9. 9. onliquid.com / info@onliquid.com 1 in 4 mobile apps never get used of installed mobile apps are used daily Only 26% INSTALLED MOBILE APPS
  10. 10. onliquid.com / info@onliquid.com http://www.gartner.com/newsroom/id/2996817 http://www.gartner.com/newsroom/id/2960125 http://www.statista.com/statistics/274774/forecast-of-mobile-phone-users-worldwide/ http://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/ http://www.emarketer.com/Article/Real-Time-Personalization-Affects-Bottom-Line/1012689 https://www.comscore.com/por/Insights/Presentations-and-Whitepapers/2015/The-2015-US-Mobile-App-Report http://www.cisco.com/c/en/us/solutions/collateral/ser- vice-provider/visual-networking-index-vni/white_paper_c11-520862.html http://highscalability.com/blog/2012/9/11/how-big-is-a-petabyte-exabyte-zettabyte-or-a-yottabyte.html http://www.statista.com/topics/1002/mobile-app-usage/ http://techcrunch.com/2015/06/22/consum- ers-spend-85-of-time-on-smartphones-in-apps-but-only-5-apps-see-heavy-use/#.g5idme:5bJy http://www.nielsen.com/us/en/insights/news/2015/so-many-apps-so-much-more-time-for-entertainment.html http://www.statista.com/chart/2910/mobile-app-usage/ https://think.storage.googleapis.com/docs/mobile-app-marketing-insights.pdf SOURCES
  11. 11. Copyright © 2015, Liquid Data Intelligence S.A., All rights reserved. Make your app work harder at onliquid.com

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