1.
The Mobile Market
Insightful Data on Mobile and Apps
www.onliquid.com

2.
THE MOBILE WORLDTHE MOBILE WORLD
>1.3
BILLION
400
MILLION
smartphones
will be sold
PCs will be sold
IN 2016
smartphone
users worldwide
2+
BILLION
onliquid.com / info@onliquid.com

3.
DIGITAL MEDIA TIME SPENT BY USERS
ON DESKTOP:
38%
ON MOBILE:
54%
onliquid.com / info@onliquid.com

4.
onliquid.com / info@onliquid.com
ON MOBILE:
9%
ON DESKTOP:
44%
Percentage of marketing
personalization efforts allocated

5.
onliquid.com / info@onliquid.com
of mobile data traffic was transmitted
(Up from 18 Billion GigaBytes in 2013)
30 Billion Gigabytes
= 1B GigaBytes
would be all words ever spoken
by human beings
5 Billion Gigabytes
IN 2014

6.
THE MOBILE WORLDTHE APP WORLD
onliquid.com / info@onliquid.com
102+ BILLION
mobile apps downloaded
$45+ BILLION
mobile app revenue to-date
UNTIL NOW

7.
onliquid.com / info@onliquid.com
of time spent
on a smartphone
is used on apps
85%
37,5 HOURS
spent using apps
26,7 APPS
are opened
ON AVERAGE DURING A MONTH:
APP USAGE

8.
onliquid.com / info@onliquid.com
Other
apps
SHARE OF USAGE
ENTERTAINMENT
20%
SOCIAL MEDIA
14%
PRODUCTIVITY
14%
COMMUNICATION
7%SHOPPING
5%

9.
onliquid.com / info@onliquid.com
1 in 4
mobile apps
never get used
of installed mobile apps
are used daily
Only 26%
INSTALLED MOBILE APPS

10.
onliquid.com / info@onliquid.com
http://www.gartner.com/newsroom/id/2996817
http://www.gartner.com/newsroom/id/2960125
http://www.statista.com/statistics/274774/forecast-of-mobile-phone-users-worldwide/
http://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/
http://www.emarketer.com/Article/Real-Time-Personalization-Affects-Bottom-Line/1012689
https://www.comscore.com/por/Insights/Presentations-and-Whitepapers/2015/The-2015-US-Mobile-App-Report
http://www.cisco.com/c/en/us/solutions/collateral/ser-
vice-provider/visual-networking-index-vni/white_paper_c11-520862.html
http://highscalability.com/blog/2012/9/11/how-big-is-a-petabyte-exabyte-zettabyte-or-a-yottabyte.html
http://www.statista.com/topics/1002/mobile-app-usage/
http://techcrunch.com/2015/06/22/consum-
ers-spend-85-of-time-on-smartphones-in-apps-but-only-5-apps-see-heavy-use/#.g5idme:5bJy
http://www.nielsen.com/us/en/insights/news/2015/so-many-apps-so-much-more-time-for-entertainment.html
http://www.statista.com/chart/2910/mobile-app-usage/
https://think.storage.googleapis.com/docs/mobile-app-marketing-insights.pdf
SOURCES

11.
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