Global mobile web traffic grew 155.59% from 2010-2012, driven by growth in Africa including Nigeria with 95 million mobile users. Consumers frequently make purchases on their smartphones, especially for clothing, tickets, electronics, and food delivery. Many smartphone purchases are made while traveling. Mobile marketing offers opportunities for growth, with the m-commerce industry predicted to be worth $3.3 billion in 2012 and $20.5 billion by 2015. Effective mobile marketing strategies include SMS, QR codes, mobile apps, and mobile advertising. Marketers should engage with mobile channels to access large audiences.

1. Usage & Opportunities For The Business-minded
Mobile Monday Lagos, 30/07/2012

2.  The Case For M-Commerce & M-Marketing
◦ Global increase in use of mobile browsing
◦ Consumer preferences for the entrepreneur to
understand
 Focus: M-Commerce
◦ Top 10 reasons for consumer purchases on
smartphones
◦ Where are people using their mobile phones?
◦ Reasons consumers purchase on mobile
 Focus: M-Marketing Case Study
◦ Why should I get involved with M-Marketing?
◦ M-Marketing Strategies

4.  Asia experienced the biggest growth in mobile web traffic but this
doesn’t leave out Africa with a 155.59% growth between 2010-2012.
 One significant factor for this growth is Nigeria’s 95 million mobile users

5.  1 in 3 of those purchasers bought clothing or accessories on their device, while nearly 1
in 4 purchased tickets. 22.3% bought consumer electronics or household appliances,
while 21.2% chose to purchase meals for delivery/pickup. In the US alone, over 19
million Americans bought using the smartphones within 3 months of this survey

6.  In Nigeria of the same month, 56% of smartphone purchasers completed their
transaction while traveling, leading as the most popular purchase location.

8. Understanding the opportunities therein

9.  Mobile marketing has an exciting future shown by its rate of growth – you’ve
almost certainly seen the statistics to support the claims for an exciting
future for mobile…

10. Here are some other statistics you may
not know, which again show the
potential of mobile in the near future:
• The current m-commerce industry is
predicted to be worth $3.3 billion this
year, and due to rise to $20.5 billion
by 2015. These are not numbers that
a marketer can afford to ignore.
• It takes 26 hours for the average
person to report a lost wallet. But it
takes just 68 minutes for them to
report a lost phone. (Source: Unisys)
• It takes 90 minutes for the average
person to respond to an email. But it
takes 90 secondsfor the average
person to respond to a text message.
(Source: CTIA.org)

12. So there certainly seems potential for reach
But how can you
and engagement!
tap into this potential by
reviewing the options that are
available?

13. The SMS or text message was introduced in
the early nineties but took a long time to
become popular.
• In 1995 the average person was
sending just 0.4 message per
month.
• In 2010, 6.9 trillion SMS
messages were sent and SMS
traffic has now broken the 8
trillion mark in 2012.
• There are currently 95 million
mobile phones in Nigeria and
atleast 5 text messages are
received each day and 4 out of 5
are opened.

14. QR Codes started off in Japan in 2005 and
today, they are effective form of marketiing
• Lacoste recently used QR codes in their
shop windows. When users scanned the
code they were shown further information
on the collection and other pieces in the
range.
• Many magazine and billboards now use
QR codes to extend the offer on the page
or to encourage an impulse buy offline.
This is extremely valuable for offline
marketing campaigns.
• QR codes on in-store products to add
value to the product i.e. adding a QR code
with recipes to a frying pan. A QR code
scanner is needed (you can get one in
mobile App stores).

15. The launch of the Apple app store in 2007 and the exponential growth of the app and
smartphone market has turned mobile applications into an extremely credible
marketing opportunity

17. The mobile advertising industry has
exploded over the past couple of years
and ad revenue is predicted to exceed
$3.3 billion by the end of
2012 and a whopping $20.5
billion by 2015. That’s a serious
amount of impressions!

18. the mobile space
What’s becoming ever-more clear is that
offers varied and exciting opportunities for
marketers looking to access audiences in
different ways. It’s a massive channel, as the statistics
prove, and one which needs to be on everyone’s radar.

19. Thank You
Presented By:
Onyeka Akumah | Marketing Consultant (Online & Offline)
“What good is it for you to own a fantastic website that no one knows about?”. – O.A.
emailme@onyekaakumah.com @onyekaakumah