There are hundreds of examples of successful crowdfunding campaigns in the arts. There’s the quirky Park and Slide, which transformed Park Street in Bristol into a giant public water slide. There’s the cutting-edge Virtual Choir, which digitally brought together solo singers from all over the world. Then there’s the heartwarming Cancer sucks, Art Heals! project, which creates memorable experiences through art for children touched by cancer. But to date the focus in many how-to guides, articles and analysis is on developing a financially successful campaign. More than simply an innovative approach to income generation, crowdfunding provides arts organisations with opportunities to develop new audiences, test new ways of working and generate advocacy and PR opportunities. In this workshop we will look beyond the money and explore how Crowdfunding can help your museum develop new audiences and spark new ways of working.