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Marketing Cloud

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A comprehensive marketing system for all marketing needs

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Marketing Cloud

  1. 1. Marketing Cloud
  2. 2. AGENDA 01 Welcome to “Channel me” 02 Oorjit marketing cloud 03 Content Management 04 Social media management 05 Digital 06 OmniChannel Advertising Analytics 07 CRM Sync 08 Benefits of OMC
  3. 3. Welcome to “Channel me” With millions of variables in customers, content, and touch points It’s more important than ever to transform relationships with customers and create exceptional brand experiences Change from marketing automation to marketing orchestration - driving precise orchestration of your marketing strategies Tear down the silos and do it all on a single system of record © Copyright ISPG Technologies India Pvt Ltd
  4. 4. Marketing Cloud Content Management Social Media Management Digital Advertising 01 Bringing many of the marketing capabilities that Oorjit offers under the broad umbrella of Marketing Cloud 02 Oorjit Marketing Cloud (OMC) is a suite of tools and web products hosted on cloud for unifying customer data, engaging the right audiences across paid, owned and earned media, and analysing performance Marketing Automation Customer Relationship Management Sync Contacts, Campaign, Revenue 03 Bringing many of the marketing capabilities that Oorjit offers under the broad umbrella of Marketing Cloud Inbound Marketing Search Engine Optimization Social Monitoring Social Publishing Search Engine Marketing Social Advertising Email Marketing Remarketing campaigns Lead Proling, Lead Scoring Lead Assignment, Lead Nurturing Omni Channel Analytics Customer Intelligence Competitive Intelligence Revenue Reporting © Copyright ISPG Technologies India Pvt Ltd
  5. 5. Content Management INBOUND MARKETING E-Book, White Paper, Market Study and Case study Builder Blogs Newsletters Landing pages Calls-To-Action Dynamic Forms WYSIWYG Editor Promotional Banners Mobile Optimization with Responsive Design SEO URL Optimizer Website rank tracking in search engines SEO audit Link quality control Internal links optimization Competitor monitoring Backlink monitoring Site quality analysis © Copyright ISPG Technologies India Pvt Ltd
  6. 6. Social Media management SOCIAL MEDIA MONITORING: Listen to your audience and discover conversations that are relevant to your business SOCIAL MEDIA PUBLISHING: Respond to people from a single dashboard, Schedule tweets and messages, Facilitate word-of-mouth through creative social marketing campaigns. © Copyright ISPG Technologies India Pvt Ltd
  7. 7. Digital Advertising SEARCH ENGINE MARKETING KEYWORD RESEARCH: offers continuous, data-driven keyword research for a highly relevant, personalized and proprietary keyword taxonomy. KEYWORD GROUPING AND ORGA NIZATION: sophisticated keyword grouping soft-ware facilitates speedy segmentation. CAMPAIGN-WIDE PPC MANAGEMENT: integrates with Google AdWords to manage bids, text ads, ad groups and entire campaigns without leaving the interface SOCIAL MARKETING FACEBOOK AND TWITTER, LINKEDIN AD PUBLISHER: Create and publish ads in social media platforms in various formats they support Attract more Facebook Fans with targeted, engaging Facebook marketing cam-paigns. Build excitement with viral contests and sweepstakes. Create complete Facebook microsites organized around your marketing goals by deploying beautiful Facebook tabs. EMAIL MARKETING Create, schedule and send email campaigns Manage different subscriber lists Analyze the campaign effectiveness REMARKETING CAMPAIGN Create and trigger remarketing campaign for both search as well as social media © Copyright ISPG Technologies India Pvt Ltd
  8. 8. Marketing Automation LEAD PROFILING: View the complete profile of the customer - linking LinkedIn, Facebook, twitter and other social network profiles of lead. Information such as pages visited by the client, information that is read by the client ensures a total view of customer and his interaction so that sales person will be able to do a better sales pitch. LEAD SCORING: Identify and prioritize sales-ready leads based on points scored for demographic/ firmographic data and behavioural touch points LEAD ASSIGNMENT: Create various sales roles and privileges in both horizontal and vertical hierarchy and the lead is assigned to a role. Leads can further be filtered based on the lead scoring set by the various fields in the forms. LEAD NURTURING: Leads can be organized under different groups to create lists of contacts that share common interests. The leads can also be added or removed from a group based on actions they take on your site. With the help of workflows, hyper-targeted email communications can be sent to your leads bringing them further along buying cycle. © Copyright ISPG Technologies India Pvt Ltd
  9. 9. Omni Channel Analytics Omni-channel marketing analytics combines the massive amounts of online data and then rapidly analyzes this data to gain cross-channel insights about customers and competitors. Customer Intelligence This module captures and analyzes all customer interactions, transactions and lifecycle events to get a complete view of the customer journey. Competitive Intelligence This module helps to visualize the big data that matters to your business with competitor analysis, and industry trends. To enhance business decision-making, this dashboard brings out the key risks and opportunities for your organization Revenue Reporting Oorjit’s revenue reporting module helps you to track ROI on each mar-keting activities and identify the marketing channels that have generated the most revenue for your business. © Copyright ISPG Technologies India Pvt Ltd
  10. 10. CRM Sync Oorjit marketing cloud can integrate with any CRM system, to keep your marketing sales systems in perfect sync. CRM Sync help you unify customer data and gain the transparency and actionable insights necessary to improve customer experience and secure profitability. Contacts New and changed records that originate in either Oorjit or your CRM system are synced instantly. Critical customer data (email address, name, and opt-outs) will be automatically synched between Oorjit and your customer relationship management (CRM) system. Campaigns Specific campaigns and campaign responses will be automatically synched from Oorjit to CRM and vice-versa Revenue As sales team closes leads as customers, Oorjit-CRM integration reports back revenue data from closed-won opportunities right inside of Oorjit. © Copyright ISPG Technologies India Pvt Ltd
  11. 11. Marketing Cloud CUSTOMER ENGAGEMENT Converge social, mobile and cloud to engage customers at all stages Drive precise orchestration of marketing strategies across different channels Create seamless and integrated omni-channel experience for customers SOCIAL MEDIA MANAGEMENT Understanding what your customers, competitors, critics, and supporters are saying about you Deliver a consistent brand experience and message across social properties Flexibility to customize posts and messages accord-ing to social media channel and audience segment OMNI-CHANNEL ANALYTICS Analyze big data to identify customer needs, understand competition and measure ROI Create, align, and measure cross-channel marketing campaigns MARKETING AUTOMATION Tie content into a full-funnel marketing system, optimize for search, and adjust to mobile Increase Lead Conversion DIGITAL ADVERTISING Deliver a consistent and compelling message on a desktop, tablet, or mobile phone © Copyright ISPG Technologies India Pvt Ltd
  12. 12. THANK YOU www.oorjit.com info@oorjit.com www.facebook.com/oorjitportal