Retail Industry had been witnessing several changes. With the arrival of connected customers who look for products online and purchase from store or vice-verse it has become unavoidable for retail business to have same customer experience across all channels.

1. RETAIL SOLUTIONS
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2. Get in to E-tailing and reach your
customers through multi-channel commerce
A central source for customer engagement and to
manage inventory across all channels

3. Reduce Advertisement costs
and improve in-store customer engagement
with Oorjit Coupon/Offer Platform

4. Reduce crowded POS and improve efficiency
using BOPUS solutions (Buy Online and Pick Up in Store)
36% of shoppers surveyed plan to buy online and pick up in store

5. Bring the online experiences to your store
using Oorjit Beacon Technology

6. BENEFITS FOR RETAIL

7. Merge the physical and virtual
shopping worlds into one for the
customer. Mirror the engagement
offered in the digital space at the
store and vice versa. Align your
strategic goals with omni-channel
engagement capabilities.
Understand customer behavior
and offer them information
through blogs and useful news-
letters. Build up engagement
through activity in forums and
social media, which can be
tailored to increase buying behav-
ior.
Omni-channel retail
experience and
engagement
Educate and
engage customers
Customers now have the time to
research online in detail about the
products they want to purchase.
They are now afforded the ability
to purchase the product online
and pick it up from the convenient
store.
The ability to track customers’
on-site behavior provides better
insight into the purchasing deci-
sion process and demographics,
which helps you provide person-
alised offers and experiences
which will increase conversions
Facilitate
‘Buy Online Pick Up
in Store' (BOPUS)
Targeting customers
made easier
Increase marketing touch points
and use these to build up new
channels and assets online.
Ecommerce platforms, social
media, mobile devices and evolv-
ing technology are the channels
that promise you that competitive
advantage.
Use a combination of online
engagement and offline shopping
experiences to convert new
customers to loyal ones. This
would ensure repeated pur-
chases at trusted stores.
Increased online
channels and
digital assets
Encourage
Loyalty
Stores can be used by custom-
ers to check the products for
preview. They can be enticed
into purchasing by providing
personalised spot offers using
your location based solutions.
Use compelling product recom-
mendations and other upselling
and cross-selling strategies based
on customer browsing history to
increase your customer’s shop-
ping cart size. Recommend prod-
ucts and offers based on user
purchase history.
Convert
window shoppers
to buyers
Increased Upsell and
Cross-sell opportunities

8. SOLUTIONS FOR
ONLINE-OFFLINE RETAILE

9. E-Tailing Solutions
Customizable, multi-channel ecommerce platforms to build your online marketplace that delivers the best
customer experience. Built with a vision to suit existing and future business models with scalable, adaptable
modules. Convert potential buyers to regular shoppers, increase revenue by combining online and offline
shopping.
Powerful search capability that can recognize keyword
search patterns, recommend products in searches and
correct commonly made typos
Intelligent inventory management system for inventory
control and inventory analysis – uninterrupted sales and
optimizing liquidity
Single-Window access to your online and offline data
synced using POS Merchant application
Promotional newsletters, social media integration, mobile
notifications for engaging customers, and measuring the
engagement using analytics reports
Customerization support to provide a unique user experience
by understanding personal preferences
Smart Business Intelligence module for analytics and reports
to support your real-time decision making process
Mobile Commerce app and Social Commerce capability for
increasing online engagement
Buy Online Pick Up From Store facility
Encourage repeated purchases using ‘Subscription
billing’ facility

10. Closed Group
Reward Program
Provide exclusive offers and rewards to your
privileged customers with an intelligent Closed
Group portal. Identify customers with high value
and offer unique services for loyal and valued
buying behavior. Use this online space to directly
engage with such customers to encourage
buying behavior and repeated purchases.
Personalized attention towards customers for exclusive
engagement
Customer/Employee Reward Program to offer elite benefits
Customer profiling to identify and classify distinguished
shoppers using online behavior monitoring
Internal Marketing within the classified network
Corporate partnerships to offer other third party services to
customers
Oorjit Go –
Mobile Commerce
Facilitate omni-channel customer engagement
through mobile commerce. Mobile shopping is
expected to account for $163 billion in sales
worldwide, by 2015 and it is wise to make early
inroads into the mobile market. Oorjit Go enables
your customers to browse, choose and purchase
your products on the go.
Target customers who are more prone to using mobile
commerce
Increase engagement through push notifications and
text message alerts
GPS based location tracking and providing localized offers
Simplified interface for a smooth shopping experience
on the go

11. Coupon Platform
A dynamic coupon platform to encourage repeated engagement with the help of digital, mobile and printable
coupons. Coupons can be used to induce customers to choose your store over others, purchase more, and
reduce the cash conversion cycle.
Get rid of costly newspaper ads and printed coupon
inserts to engage your customers
Recommend coupons online to increase store traffic, thus
increasing sales and revenue
Use the coupon website ecosystem to increase your
brand’s online visibility and reduce advertisement costs
Consumer and Merchant Mobile applications for easier
management and quick redemption of coupons
Tailored coupons according to user profile for increased
customer retention
Increase Average Revenue per User (ARPU) by
encouraging cross-selling of products

12. Deal Solutions
Various deals can be used to increase sales and drive traffic by using an online platform for promotion. New
customers can be encouraged to visit and purchase from your stores. Deals can help maximize consumption
by offering a marketing channel to sell unused/excess inventory.
Social media tools that can be used for viral marketing of
exclusive deals, to encourage immediate buying
Promote urgency and guaranteed store traffic with unique
deals which can be made to go viral.
Solutions for merchants and customers for swift,
convenient redemption and increased accessibility
Integration of various deals – seasonal deals, daily
deals, niche deals, flash sale, off-season deals, etc
Offer smart and customizable deals by scheduling
deals to maximize revenue during off-peak hours and
in the off-season
Enhanced and value added consumer experience at
the point-of-sale and post-sale

13. Marketing Cloud
Increase your brand reach and engagement using a powerful and dynamic marketing engine, aligning it with
your strategic goals and long-term vision. Explore the opportunities in the digital space to enhance your brand
visibility and reach out to different markets. Connect with people using a 360 degree online identity and build
up a quality customer base.
Revamping for your online identity to differentiate
your brand
Use marketing cloud to create unique engagement by
integrating with your e-tailing, coupons, deals, reward
programs etc
Campaign management tools for managing marketing
campaigns and finding new business opportunities,
using emails, landing pages, mobile notifications
Customer Profiling using marketing cloud analytics
Build engaging forums and educative blogs which
gives insights and reports to formulate an effective
content marketing strategy
Social Opportunity Module gives opportunity to
improve user engagement by tracking and
monitoring social media

14. Oorjit Locate
Let your merchandise speak for themselves. Oorjit Locate comes with beacon technology integrated mobile
application that can ping your customers when they pass by.
Enhanced user buying experience
High chance of redeeming deals for your merchandise
Precision marketing for marketing personalized offers
Proximity marketing for real-time customer
interaction
Customers can avail and redeem your deals or offers
without any assistance
Help customers to find products in the store using IPS
(Indoor Positioning System)

15. THANK YOU
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