1) Fly Fan is launching a new e-commerce platform called BetterUs that connects groups of customers ("moderators") with retailers for trusted group buying. 2) BetterUs aims to address issues with existing group buying models like lack of trust in products and weak marketing support for retailers. Moderators will recommend products, market to their social networks, and recruit customer groups. 3) The model is inspired by successful Korean "mom bloggers" who lead group buying campaigns. Moderators, early customers and late customers will receive different discounts, creating a pyramid incentive structure.