by @melobubu

1. Chirp Conference
Promoted Tweets
Annotations
Stephen Rife
Digital Garage
@melobubu
steve[ ]garage.co.jp

2. / (2010/4/14
• 105,779,710
–
– Indonesia,
India, Japan, Brazil
• Twitter
– 180,000,000
twitter 3rd Party
• 75% twitter
API

3. Promoted Tweets
• : Twitter Ev Williams & Dick Costolo
•
– twitter
– --> Promoted Tweets
– Promoted Tweets Dashboard
– retweet hashtag follow, URL
resonance
– twitter API 3rd Party Opt-out
– Twitter ecosystem
• 3rd party 50%
• CPM ROI (resonance)
– promoted tweets
• URL:
– http://ja.justin.tv/twitterchirp/b/262265117 “Twitter Monetization – “Promoted Tweets”
– http://ja.justin.tv/twitterchirp/b/262241786 “Twitter Promoted Tweets - Starbucks and Q&A”

4. Promoted Tweets:Starbucks
• Tweet
• Starbucks
– Starbucks (2010/4/28)
–
• Starbucks

5. Annotations
• tweet Metadata
• 512 2K
• Namespace:key+value
• twitter-meta Google Group
•
– JSON
– form encoded parameters
•
– http://groups.google.com/group/twitter-api-
announce/msg/bc15343754ba93bd?pli=1

6. Geolocation/Place
•
– @Raffi http://bit.ly/twittergeoapi
• Location for user
– Geotagging added to tweet
• /
– place( )
• City, neighborhood
– Points of Interest ( )
•
• Local trends API ( )
– woeid
– / woeid