1. © 2014 SAP AG or an SAP affiliate company. All rights reserved.
SAP Runs SAP in the Cloud
Martin Heisig, SVP Cloud and Infrastructure Delivery

2. © 2014 SAP AG or an SAP affiliate company. All rights reserved.
Legal disclaimer
All information contained in this presentation is provided under NDA
The information in this document is confidential and proprietary to SAP and may not be disclosed without the
permission of SAP. This document is not subject to your license agreement or any other service or subscription
agreement with SAP. SAP has no obligation to pursue any course of business outlined in this document or any
related presentation, or to develop or release any functionality mentioned therein. This document, or any related
presentation and SAP's strategy and possible future developments, products and or platforms directions and
functionality are all subject to change and may be changed by SAP at any time for any reason without notice. The
information on this document is not a commitment, promise or legal obligation to deliver any material, code or
functionality. This document is provided without a warranty of any kind, either express or implied, including but not
limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. This
document is for informational purposes and may not be incorporated into a contract. SAP assumes no
responsibility for errors or omissions in this document, except if such damages were caused by SAP intentionally or
grossly negligent.
All forward-looking statements are subject to various risks and uncertainties that could cause actual results to
differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.

3. © 2014 SAP AG or an SAP affiliate company. All rights reserved.
The right mix
managed

4. © 2014 SAP AG or an SAP affiliate company. All rights reserved.
SAP Solutions today
Choice and
Flexibility
Cloud
Innovation Platform
SAP HANA
New User Experience
Mobile
Applications Analytics

5. © 2014 SAP AG or an SAP affiliate company. All rights reserved.
And the way to do it
Simplify everything,
so we can do anything.

6. © 2014 SAP AG or an SAP affiliate company. All rights reserved.
SAP Cloud Strategy: Cloud Built for Business
PEOPLE CUSTOMER
MONEYSUPPLIER
CLOUD
SUITE
6
Flexible
Deployment and
Integration
SAP HANA
Enterprise Cloud

7. © 2014 SAP AG or an SAP affiliate company. All rights reserved.
Robust Infrastructure and Global Availability Roadmap
SAP coverage only –
complemented by SAP
HANA Enterprise Cloud
partners
Available Today Planned for 2014
Canada
US eastUS west
Mexico
Brazil
Netherlands
Germany
China
Russia
Japan
Australia
© 2014 SAP AG. All rights reserved. 7

8. © 2014 SAP AG or an SAP affiliate company. All rights reserved.
SAP Cloud in Figures
1,4m+
Companies in 190 countries
(Connected in the business network)
35m+
Cloud User
2m+
User in large
Cloud Companies11m+
Social User with SAP Jam
50m+
Interviews/Jahr in SAP
Cloud for People
71k+
Cloud Customer
Data Center Operations
St. Leon-Rot
75m+
kW/h / reduction
in the last years
31,5k
Terabyte Storage
70m+
Emails/Month +
44k+
Smartphones and
26k+
Tablets connected
60k+
Server with 85%+
virtualization rate

9. © 2014 SAP AG or an SAP affiliate company. All rights reserved.
SAP Cloud Security
Network Security
 Network Admission Control
 Intrusion Prevention Systems
 Network Filtering, proxies
 2-factor Authentication
Customer data flow control
 Regional Data Storage
 HEC Compliance Monitor
Secure Operations / Internal
Control Framework
 Asset Management
 Change Management
 Incident Management
 Anti Virus & Malware Management
 Backup / Restore Management
 Identity & Access Management
Threat & Vulnerability
Management
 Security Patch Management
 Penetration
 24 x 7 Security Monitoring Center
The Security and
Data Protection measures are
regularly audited and verified by
achieving different certifications
and attestations.
Advanced IT Security
Architecture
 Isolated, separated landscape per
Customer
 Security hardened Systems
Physical Security
 Video and Sensor Surveillance
 Access Logging
 Security Guards
 Fire Detection and Extinguishing System
 Uninterruptible Power Supply
 Biometric Access Control in certain
Locations
Secure Product
Development Lifecycle
 Product Standard Security including
Data Protection and Privacy

10. © 2014 SAP AG or an SAP affiliate company. All rights reserved.
Accelerate the deployment of SAP HANA projects1
2
4
Agility to meet business demands through a platform for continuous innovation
Optimize investment and resources
Develop and transition to the cloud at your own pace3
5 Reduce risk with SAP as a one-stop shop
SAP Cloud (HANA)

11. © 2014 SAP AG or an SAP affiliate company. All rights reserved.
SAP HANA Enterprise Cloud
© 2014 SAP AG. All rights reserved. 11
Infrastructure Managed Services
SAP HANA Enterprise
Cloud
Innovate with the
Leader in
In-Memory
Transformation
One Stop Shop /
Closed Loop
Support
Build Your
Business
Innovation
Roadmap

12. © 2014 SAP AG or an SAP affiliate company. All rights reserved.
SAP HANA Enterprise Cloud – behind the scenes
Customer
Customer’s
Private Cloud
Applications
SAP HANA
Infrastructure
Plan
Define Business &
Roadmaps
Build
Deploy Initially or Expand
Run
Operate &
Incrementally Improve
SAP SERVICES
SAP Data Center
SAP HANA
ENTERPRISE CLOUD

13. © 2014 SAP AG or an SAP affiliate company. All rights reserved.
Hybrid Deployment OptionsCloud
Solutions
On-Premise
Solutions
Hybrid
SAP HR, CRM, SRM
SAP ERP
Cloud
as extension
Two-Tier
SAP HR, CRM, SRM
SAP ERP
Headquarters
Cloud Solutions
Cloud
Cloud
ERP
Full Cloud
SAP ERP
Cloud
Integration
Subsidiaries

14. © 2014 SAP AG or an SAP affiliate company. All rights reserved.
Software
(as a Service)
Platform
(as a Service)
Infrastructure
(as a Service)
Deployment
Managed
Infrastrcuture
Hana Enterprise
Cloud
LOB Cloud
Solutions
customer
manage
customer
manage
customer
manage
SAP/ Partner
manage
SAP/
Partner
manage
SAP
manage
IaaS MCaaS SaaS
On Premise Hosting Full Cloud ServiceManaged Cloud
On
Premise
SAP/Partner
Offering

15. © 2014 SAP AG or an SAP affiliate company. All rights reserved.
SAP IT - facts and figures
#1 SAP`s first reference & ramp-up customer
85 million Emails per month
44,000+ Smartphones
23,000+ Tablets rolled out
72,000 Users
220 Locations supported
70 Countries supported
2,200 External IT employees
1,900 Internal IT employees

16. © 2014 SAP AG or an SAP affiliate company. All rights reserved.
SAP Runs SAP
Based on SAP HANA
Mobile Frontend for Ease of Consumption
CRM on HANA BW on HANAERP on HANA
• 4.500+ users
• Implemented
in 5 months
• 15.000+ users
• Implemented in
2½ months
• 65.000+ users
• Implemented in
5 months

17. © 2014 SAP AG or an SAP affiliate company. All rights reserved.
SAP Runs SAP ERP in the SAP HANA Enterprise Cloud
86%
faster
Real-time analytics
with CO-PA
91 %
faster
Automatic
Maintenance
Revenue Accruals
65,000+
Users
74 %
faster
Asset Depreciation
Real-
time
Error Detection
through Deviation
Analysis and
drilldown to lowest
level
400
Hours less
processing time at
quarter end close
17%
faster
Software and
Maintenance Billing
42%
faster
Automatic Cost
Accrual Postings
71%
faster
Batch input
processing
~16,000
Concurrent users
during quarter close
peak
New business
scenarios on
real-time data
From >2 hours
6,7 TB to
1,8 TB
Data Volume
reduction
29%
faster
Agility-Analysis of
Balance Sheet and
P&L
3000 +
Unused custom
code objects retired

18. © 2014 SAP AG or an SAP affiliate company. All rights reserved.
SAP’s Way to the Cloud
Cloud = Flexibility &
Scale
Doing Business in
Real-Time
Social
Collaboration
Enterprise
Mobility

19. © 2014 SAP AG or an SAP affiliate company. All rights reserved.
ODCA Leadership Forum – Why do we work together…?
…TO ACCELERATE CLOUD SOLUTIONS!
DELIVER
Solution Testing and Deployments based
on a Common Foundation
SHARE
Today’s Learning forms Foundation for Tomorrow’s
Requirements
PRIORITIZE
Unified Voice Accelerates Market Delivery

20. © 2014 SAP AG or an SAP affiliate company. All rights reserved.
ODCA Life-cycle and momentum
ODCA
Defines Usage
Models
Customer
Voice
Industry
Solutions
Initial
Adoption
Scale
Out
Learn
Usage Models
Evolution
Members
Adopt
Solutions
SP Align
Solutions
to ODCA
ODCA Shares
Results

21. © 2014 SAP AG or an SAP affiliate company. All rights reserved.
How can ODCA benefit you?
 Accelerate delivery of commercial cloud/data center solutions that
meet your needs, via Alliance unified end-user requirements voice
 Networking and knowledge sharing with >300 global IT leaders
through member forums and events
 Opportunity to actively engage, review and comment on the Alliance
Usage Models during development process
 Participation in future Alliance events, activities & initiatives with
leading IT leaders, solution providers & standards orgs.

22. © 2014 SAP AG or an SAP affiliate company. All rights reserved.
What are the benefits for SAP?
SAP will power all its data
centers and facilities globally
with 100 percent renewable
electricity starting in 2014.
Award Winner and role model: The ODCA carbon
footprint and energy efficiency usage model and
proof of concept project.

23. © 2014 SAP AG or an SAP affiliate company. All rights reserved.
YOU ARE INVITED!
San Francisco, September 22-24.

24. © 2014 SAP AG or an SAP affiliate company. All rights reserved.
The time is NOW
Join Today
Accelerate - Collaborate with hundreds of global IT customers
Engage - Provide feedback on requirements in development, participate
in POCs
Commit - Integrate requirements into your solutions roadmap
www.opendatacenteralliance.org

25. © 2014 SAP AG or an SAP affiliate company. All rights reserved.
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG or an SAP affiliate company.
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Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors.
National product specifications may vary.
These materials are provided by SAP AG or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP AG or its
affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP AG or SAP affiliate company products and services
are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an
additional warranty.
In particular, SAP AG or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or
release any functionality mentioned therein. This document, or any related presentation, and SAP AG’s or its affiliated companies’ strategy and possible future
developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP AG or its affiliated companies at any time for
any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-
looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place
undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.

26. © 2014 SAP AG or an SAP affiliate company. All rights reserved.
Invitation to connect
Martin Heisig
SVP, Cloud and Infrastructure Delivery, SAP AG
martin.heisig@sap.com
www.sap.com/CIO
twitter.com/mthei