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Top Ten Lies of
 Entrepreneurs




                Guy Kawasaki
   CEO, Garage Technology Ventures
Top Ten Lies of Entrepreneurs




   1       “Our projections are
           conservative.”
Top Ten Lies of Entrepreneurs




   2
           “Gartner says our
           market will be $50
           billion by 2005.”
Top Ten Lies of Entrepreneurs




   3       “Boeing will sign our
           contract next week.”
Top Ten Lies of Entrepreneurs




   4
           “Key employees will join
           us as soon as we get
           funded.”
Top Ten Lies of Entrepreneurs




   5       “No one else is doing
           what we do.”
Top Ten Lies of Entrepreneurs




   6       “Several firms are doing
           due diligence.”
Top Ten Lies of Entrepreneurs




   7       “Oracle is too slow to
           be a threat.”
Top Ten Lies of Entrepreneurs




   8       “Beta sites will pay to
           test our software.”
Top Ten Lies of Entrepreneurs




   9       “Patents make our
           business defensible.”
Top Ten Lies of Entrepreneurs




10          “All we have to do is
            get 1% of the market.”

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The Top Ten Lies of Entrepreneurs

  • 1. Top Ten Lies of Entrepreneurs Guy Kawasaki CEO, Garage Technology Ventures
  • 2. Top Ten Lies of Entrepreneurs 1 “Our projections are conservative.”
  • 3. Top Ten Lies of Entrepreneurs 2 “Gartner says our market will be $50 billion by 2005.”
  • 4. Top Ten Lies of Entrepreneurs 3 “Boeing will sign our contract next week.”
  • 5. Top Ten Lies of Entrepreneurs 4 “Key employees will join us as soon as we get funded.”
  • 6. Top Ten Lies of Entrepreneurs 5 “No one else is doing what we do.”
  • 7. Top Ten Lies of Entrepreneurs 6 “Several firms are doing due diligence.”
  • 8. Top Ten Lies of Entrepreneurs 7 “Oracle is too slow to be a threat.”
  • 9. Top Ten Lies of Entrepreneurs 8 “Beta sites will pay to test our software.”
  • 10. Top Ten Lies of Entrepreneurs 9 “Patents make our business defensible.”
  • 11. Top Ten Lies of Entrepreneurs 10 “All we have to do is get 1% of the market.”