The Role of the Living Labs – Co-design to Improve Product Development, Consumer Engagement and Research Quality

The Role of the Living Labs
– Co-design to Improve
Product Development,
Consumer Engagement and
Research Quality
Dr Tuija Hirvikoski,
President, European Network of Living Labs (ENOLL)
Director, Laurea UAS | Member of EC OSPP
eNurce clinic and
caring tv (2007)
Paula Lehto, Laurea
Robotics for ambient
assisted living
(2017) Paula Lehto
the eHealth2018 – The 23rd ISfTeH International Conference on Telemedicine and
eHealth

Together we are stronger!
My connections
• Laurea | www.laurea.fi| https://www.laurea.fi/en/research-development-and-
innovations/laurea-living-labs
• President of European Network of Living Labs |
http://www.openlivinglabs.eu/ |
• Open Innovation Luminary Award 2016 , for Open Innovation Infrastructure
Creation https://ec.europa.eu/digital-single-market/en/news/innovation-
luminary-awards-ceremony-2016-open-innovation-20-conference
• Member of the EC’s Open Science Policy Platform (OSPP)
http://ec.europa.eu/research/openscience/index.cfm?pg=open-science-
policy-platform
• OKM ATT-kv-ryhmä | https://avointiede.fi/home
• Member of Horizon interim evaluation expert group (SwafS/RRI)
https://ec.europa.eu/programmes/horizon2020/en/h2020-section/science-
and-society
• Bridging the investment gap: How to tackle the challenges? Committee of
Region Opinion http://cor.europa.eu/en/events/Pages/investment-gap.aspx
• Member of European Innovation Partnership on Active and Healthy Ageing
https://ec.europa.eu/eip/ageing/home_en
• Member of Uusimaa Regional Coordination Committee |
http://www.uudenmaanliitto.fi/en | https://www.helsinkismart.fi/
Tuija.Hirvikoski(at)laurea.fi
PhD (Industrial Management)
MSc (Public Administration)
MSc (Physical Education)
With gratitude towards the
individuals, like Veera who
provided Insights of the
added value for one who is
+90-years old

Learn more and join the
OpenLivingLab Days 2018
http://www.openlivinglabs.eu/
WHAT: 3 day long summit of the worldwide Living Lab community including
interactive sessions, “learning-by-co-creating” workshops, discussions, excursions
and off-site visits
AIM: Giving the participants a wider insight about models, theories and
technologies related to Living Labs
WHERE: Geneva, Switzerland
WHEN: 22 – 24 August

ENoLL LIVING LABS AROUND THE WORLD

Core ENoLL members leading
the global network of +400
organisations

Do you want to join our new project proposals?
SC1-DTH-03-2018 : Adaptive smart working and living environments supporting active and
healthy ageing. DL 24.4.2018, RIA
• End-users for piloting | • Network of companies, municipalities, research organisations and
third sector organisations | • Expertise and references ie. in gerontology, aging, digitalization
in health care, service design | • Goal for example an Adaptive Road map to retirement
SC1-BHC-22-2019 : Mental health in the workplace DL 2.10. 2018 I phase, 16.4.2019 II phase
• End-users for piloting | • Network of companies, municipalities, research organisations and
third sector organisations | • Expertise and references ie. in gerontology, aging, digitalization
in health care, service design | • Goal for example designing effective digitally-based
Interventions | • Laurea is interested in coordinating and participating
Other Horizon Calls:
SC1-BHC-19-2019: Implementation research for maternal and child health. DL 2.10. 2018 I
phase, 16.4.2019 II phase
SC1-BHC-25-2019: Demonstration pilots for implementation of Personalised Medicine in
health care. DL 2.10. 2018 I phase,
16.4.2019 II phase
SC1-BHC-23-2018: Novel patient-centred approaches for survivorship, palliation and end-
of-life care. DL 16.4.2018
Contact:
minna.manty@laurea.fi | harri.haapaniemi@laurea.fi | office@enoll.fi

LIVING LABS,
EXPLAINED
Living Labs are open
innovation ecosystems based
on a systematic user co-
creation approach that
integrates research and
innovation activities in
communities, placing citizens
at the centre of innovation.

HOW LIVING LABS
WORK
People can be involved in all phases of
the innovation process thanks to Living
Lab methods. From idea generation to
building prototypes, from design to
commercialization.
ENoLL Living Labs are in regular contact
with 1,650,000 citizens for
experimentation and testing purposes.
ENoLL Living Labs reach out to around
50 million citizens with their activities
and active presence in local
communities.

What is “Lab”
• Collaborative explore alternative futures, without fixed ideas
or preconceived solution
• Provide opportunities for diverse and marginal actors to
participate in and influence processes and activities
• Are hybrid niches positioned at the boundary between local
administration and society
• Transparent leadership and tailored organizational
structures to specific goals and local conditions
• Carry out time-limited experiments with the ambition of
creating long-term relationship
• Maximize learning from lab experiments by multiple actors
• Co-create public values, distributed transparently and fairly.
• Disseminate and anchor lab lessons throughout urban
governance structures.
Guidelines for Urban Labs (2017

QUADRUPLE HELIX MODEL
TO CO-CREATE FUTURE
The awarded Living Lab approach develops, manages and
contributes to local and transnational ecosystems and inter-
disciplinary teams thus fostering inclusion within urban and
regional contexts.
Multi-thematic: Culture, urban innovation, cultural-heritage,
well-being, ICT, sustainability, skills development and inclusion,
etc.

INNOVATION
LUMINARY AWARD
ENoLL network* was
awarded with the 2016
Innovation Luminary Award
for Open Innovation
Infrastructure Creation by
OISPG for the best open
innovation ecosystem model
The award honors
innovation leaders and
organisations from
Academia, Civil society,
Private and Public sectors.

Why Living Labs?
• A full-scale and safe urban laboratories, sharing risks and
proving ground for inventing, prototyping, analyzing, assessing and
marketing new ICT technology applications
• Incremental, radical and disruptive innovation
• ENoLL helps with Transnational pilots to mainstream and scale up
• Crosscutting ICT and LLs for systemic transitions
• leading to an inclusive, safe, resilient and sustainable ‘smart’ development
• Users as actors not factors! Users as consumers and prosumers!
Capturing the needs of a broader range of users ensures a higher rate
of inclusion of the technology,
• LLs Collaborate both with the lead users and the vulnerable users or users at-
risk parts of the society who otherwise might be excluded.
• LLs Provide Equal learning and Capacity building opportunities
• LLs Create trust -capital
• Living Labs can be utilized as a tool for measuring and changing
behavior towards healthier actions of consumers
• Impact on all sectors of the economy and society
• LLs shortens time between RDI and market deployment

The new mainstream:
Labification – Witnessed a
mushrooming of “Labs”
• Living Lab
• Urban Lab
• Change Lab
• City Lab
• Design Lab / Design
studio
• Gov Lab
• Impact Lab
• Innovation Lab
• DESIS Lab (Design for
Social Innovation and
Sustainability)
•Lab-like Initiatives
•Maker space
•Policy Lab
•Reality Lab
•Social Innovation Lab
•Fab lab
•Science shop
•Experience lab
•Citizen science
Modified from Guidelines for
Urban Labs (2017)

Stakeholder engagement variation during
different projects and innovation cycles
Case 1: Community-city collaboration
Promoting self-care Innovation (all faces at one
City)
Case 2: Company driven commercial Health
Innovation (creation, validation and
Commercialization in different cities)
Figure Mikael Uitto

Examples of
Transnational Health and Business
Living Labs (TLL)

30 million well-educated end-
users for co-creation and experimentation
- Personalised Health care and Medicine
- Preventive Care
- eHealth & Tele-Medicine

Nordic Health Living Lab
The Nordic Health Living
Lab is a platform for all
the actors involved in
the home and health
care in the Nordic
region. These actors
involve all those parties
that form the chain of
care information,
namely, the patients, the
relatives and care
providers of the patients,
patient associations,
hospitals, companies
providing measurements
and testing as well as
medical insurance
companies.

Transnational Health Living Lab
Services (LiCaLab, Benelux
countries)
Idea Concept Prototype
Product
Service
Aim:
- Explore user/market context
- Fast validation of idea
Services:
 Ideation & Co-creation
 Questionnaires & Observations
 Research
 Matchmaking
Aim:
- Understand how users
interact / Fit within care
system?
Services:
 Live tests
 Questionnaires
 Research
Aim:
- Validate
- Develop viable
business model
Services
 Co-creation
 Market study/
questionnaires

Laurea facilitates eHealth innovation both locally
and globally
together with other ENoLL members
CO-CREATED
WITH
LAUREA
Espoo
Vantaa
Helsinki-
Uusimaa region &
cities as open innovation
ecosystems
Global
Collaboration
Local
Collaboration
”Standardized and harmonized” data and
services for co-creation in ColLaboratory
Helsinki
Regions and cities
in Europe and other
continents
Mediterranean
Barcelona
Australia
Adelaide
Franco-
Phonic
regions
Central and
East Europe
Joint RDI projects
Japan
Tokyo

Agile piloting to boost co-
creation and ecosystems for
wellbeing

+developing new
solutions and business
models
+co-creation +testing
+Feedback and
contacts from the city
+access
Kalasatama Health and Wellbeing Center 2018
NEEDS
DEVELOPMENT AND TEST
PLATFORM
SMART KALASATAMA
LIVING LAB
Innovation activities
Co-creation of services
Reaching residents
Everyday life context
Startups, SME’s
companies
NEEDS
City
+Better processes
and services
+Culture of
experimentation
FOR, WITH AND BY THE
CITIZENS
GOALS
Making the future
service offering
better
+Meet the citizen
needs
+Small scale cost-
effective piloting ->
to scale-up in the
whole city
+ New business
+ New ecosystems

Co-creating wellbeing:
How we have proceeded in
Kalasatama?
Commitment from the leaders to experiment and to support
collaboration with companies and third sector organisations
“Cookbook” with a set of themes
Circle of Facilitators as a working “structure”
Agile piloting as a ready format

37
Mediator team as an enabler:
Brokering, bridging,
curating, interpreting, organizing, messaging, reflecting,
V
City of Helsinki Economic Development,
Helsinki Business Hub & HCH,
Forum Virium Helsinki
Higher Education Institutions
Research institutions
Other departments at the
City of Helsinki
Companies
3rd sectorFuture wellbeing
and health services
as an
Experimentation
and Piloting
Platform
Helsinki social services and health care
Clients
Hirvikoski, T., Lehto, P. ja Äyväri, A. (2016). Sosiaali-, terveys- ja
hyvinvointipalveluiden kehittämis- ja kokeilualusta Kalasataman
terveys- ja hyvinvointikeskuksen kontekstissa. Raportti Helsingin
kaupungin ja Helsinki Business Hubin toimeksiannosta.
Helsinki future
health care center
As an open
development and
experimentation
platform

1
OPEN
CALL
2
SELECTION
PROCESS
JURY
3
PILOTING PROCESS
CO-CREATION
4
PROGRAM AND
PILOT
EVALUATIOn
AGILE PILOTING
Engaging the urban community
NETWORKS
SME’s , start ups
OTHER SMALL
ACTORSs
RESIDENTS
THIRD SECTOR
COMPANIES
RESEARCH
PARTNER
SHARING
LEARNINGS with
6PACK CITIES
CITY,
Innovators
club
Max. 6 kk
2 months
Challenges
Learning
CIRCLE OF FACILITATORS

What is most critical to achieve
either new or global improvements
to products, services and business
model in the health and wellbeing
market?

New or improved products, services and
business models in the global market
• Use service business logic canvas for value co-creation and a
sustainable business model
• Change focus from (STI) knowledge transfer to knowledge,
innovation and business co-creation,
• Start with shared meanings to create joint added value;
• Use professional mediators, provide service design training for
professionals
• With Inclusive Design for all methods create a more empathic
society and solutions for the different segments of users
• Use experiments and agile pilots to shorten the time to market and
to create disruptive markets
• Scale-up from local to trans-national co-creation and pilots
• Benefit from greater international RDI and business opportunities
• Integrate PPPP and Public and Private –funding
• Use Innovative and Pre-commercial Procurement to create market

Thank You!
Image: Jukka Kankaanpää

The Role of the Living Labs – Co-design to Improve Product Development, Consumer Engagement and Research Quality

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The Role of the Living Labs – Co-design to Improve Product Development, Consumer Engagement and Research Quality